SEARCH: the insightful

Innovation with Gaiam’s Jesse Weaver Part 2. | The Insightful

Frustrated about the creative process? Think your company should try something new but don’t think they ever will? In Part 2 (here’s part 1) of our interview with Jesse Weaver, he drops some of the most important knowledge we’ve ever heard about how to move forward with your ideas. Knowledge? Nay, this is wisdom. Weaver brings the sage, and reminds us to respect the history of the brand and get to know the structure within you’ll be working, before startling anyone with radical ideas. Yet when all the pieces come together, you’ll be thriving in a “culture of innovation.” So here we go with a brilliant bit on the cohesive brand experience and selling something new to the higher ups.

The Insightful is posted here about every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

App Design with Todd Clary of Appsorbs & Colin Thomas-Arnold of Colinta, llc | The Insightful

Todd Clary and Colin Thomas-Arnold build apps. Todd is the creative side and Colin is the coder–but wait! They’ve discovered a working relationship that blends the creative and the code. No longer two separate entities working in two different worlds for one project, they advise business owners that for the best app you need a coder who’s more than a “black box” into which you can pour instructions. You need more than a code monkey, but a guy who gets the importance of the user experience. This is Part 1:

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

The power of UI with Sherri Botterbusch of Name.com | The Insightful

“If the user interface doesn’t reinforce the functionality of the application, it’s not going to work and people aren’t going to be able to use it.” Those are wise words from part II (here’s part I) of our interview with Sherri, our Ninja UI/UX Unicorn. (Yes, we have free range Ninja unicorns in captivity.) In this video, Sherri officiates the marriage of form and function and brings the relationship to reality on our website. Watch this quick tutorial for the information you need to get the conversion rates you want on your website. From the user experience, to properly utilizing the global reach of social media, Sherri will make your web work easier and more profitable.

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

Using Your Strengths: CEO Bill Mushkin is The Insightful

Bill Mushkin is the CEO and founder of name.com. He gets mad respect here because he keeps us employed, and there’s this knack he has of bringing up the question that no one thought to ask. It can either the most enlightening or maddening part of your day, but either way you’re left thinking, sometimes even drinking. But the important point that Bill always makes is that if you’re not having fun, then maybe you should be doing something else. Here he shares some of what he told us when we were mired in internal conflict and riddled with a collective self doubt. We’re much better now.

Secrets of SEO with Troy Olson of JEMSU: The Insightful Ep. 2

We’re doing a weekly show featuring tested experts in the fields that matter to you: marketing, search engine optimization, startups, management, podcasting, video and anything you can suggest. Really, if you’d like us to get someone on camera to share their ideas, let us know. Although if it’s your friend “The Cat Lady” wanting to show how to wean kittens, then maybe not. Although cat videos are pretty huge.

Still, though, we’ll stay focused on the following thing:

1. Videos that help you succeed.

Here’s one, and it’s uber-helpful: All those little tricks you need to know about SEO (and it has a lot to do with who you already are: an expert.)

Know Your Customer: An Insightful Conversation with Gaiam’s Jesse Weaver

When analytics aren’t enough, you need to find other ways to find out who your target audience is. Jesse Weaver works at Boulder’s extremely successful Gaiam, the company that “provides products, resources and inspiration for a healthy mind, body, home and planet,” and he shares how he and his crew get to know who is watching their videos and buying their products. It seems to be working. Gaiam is very well known for its fitness media and has already helped make a superstar out of yoga guru Rodney Yee. Here’s part 1:

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

Affiliate Marketing with Caroline Temple of Name.com Part 3 | Insightful

I think we’re going to call this era in history the Caroline Renaissance. It’s a mouthful, but it accurately describes the work of Caroline Temple, Name.com’s Affiliate Program Manager. She is en fuego. Not only has she launched the popular blog series on free ways to get traffic to your website, she just wrapped up a three-part video how-to on affiliate marketing. Here she is in Part 3 (here’s Part 1 and Part 2.)

From conversion optimizations to cookie duration, here are more great ways to make money with affiliate marketing.

 

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

2012 as told by low budget Internet video

January

We’re lucky to have a company that doesn’t mind trying things. Sometimes, I think, that it can indeed be very trying, especially to management, to the art world, and to the customer. But often we are able to drum up that rare combination of information and entertainment. Here’s how the year began, with a city in turmoil over its starting quarterback. Still, despite Tim Tebow throwing footballs like bags of soup, he brought his trademark Tebow-style miracles to the Mile High City. And we took full advantage of it.

February

Everyone at some point learns a valuable business lesson. It’s not everyone that shares it publicly. We tried this confounded “Likes for Promo Code” promotion that failed miserably. I was so proud that we were able to pull it out of the toilet with this video featuring Elsa Mushkin (Founder Bill’s daughter) as the CEO.

Oh, and we had all-pro Denver Bronco running back Willis McGahee come in to help around the office.

March

I’m not going to say I’m overly pleased with my rapping ability. In my head I’m awesome; it’s manifesting those delusions into reality that proved to be, well, impossible. And when I talk about me, in the first person, I’m talking about the bulbous bald guy who opens this video. Everyone else is great. Even Bill, the company’s founder, got into this, and it’s not bad at all for a quick production. OK, I lie. It wasn’t a quick production. It took a month of extra shooting and voiceovers and late nights that tumored into the next morning. We’ll never make fun of rappers again.

And really makes you shake your head as to why I’d try this. The comments are a fun read.

April

Part of our whole rap promotion was Retweeting for a new iPad. The winner of the contest was a guy in Egypt. We got a hold of him on Skype to let him know he won. We know that Apple products are popular, but we had no idea they’d transcend borders and language barriers to turn awkwardness into awesomeness.

May

We step up our affiliate program. There was some other stuff, but this simple little way to make money online is do dang easy it has to get some end-o-year love.

June

The bikes. We got our bikes from Bill and if anything says “Name.com” more than these saucy cruisers than we’ve yet to discover it. Well, beer does. So we included both of them together in this introductory video.

July

Tensions were at an all time high. There were meetings with bitter arguments, emails riddled with discontent, and eventually an entire overhaul of how things get done. To help ease the tension, we created a trailer for a reality show. The actual reality show really never took off, because there isn’t a whole lot of drama around here. Ok, I lied again. There’s drama all over the place, but we’d rather shoot the funny stuff.

Oh, and we went to HostingCon in Boston, and just love the interviews we got, especially Rebecca Corliss from Hubspot and Robby Slaughter of AccelaWork.

August

We start a series of interviews with experts called “The Insightful.” We get some good interviews, but few as good as this very open and honest guy we call Bill.

We also bring back our trends show. It looks to be going away for ’13.

September

More than any other domain name registrar we latch onto the New TLDs. In this ad we realize the potential of these new domain extensions, and it involves time travel and Monica Lewinsky.

And we try and lure our Presidential candidates away from GoDaddy.

And photo bomb a hot model (my personal fav.)

October

Our competitor buys votes and takes the number 1 spot in the Lifehacker poll. We’re not bitter. We make the best of it.

And we hit the streets to talk about domain names.

November

In an idea that was viewed with much skepticism and fear, we all come to work in our underwear.

Somehow that leads to love in the office.

December

We survive the Mayan Apocalypse.

So that’s 2012 in video. Come by for a cup of coffee whenever you’d like. We could use you in a video for 2013…

Making Money with Affiliate Marketing Made Easy Part II

In Part I Caroline lays down just how easy it is to become an affiliate marketer. In Part II she gives you the nuts and bolts you need to build your affiliate marketing empire. From getting affiliate programs that are willing to pay you, to exactly what you need to get started, this two-part video series covers just how to turn your traffic into conversions.

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

Making Money with Affiliate Marketing Made Easy

Quite simply, affiliate marketing is making money online. Caroline Temple, our Affiliate Marketing Manager, shares how simple it is to pull more income out of the online properties you already have…and it doesn’t even take that much work. This is part 1 of Temple’s quick video tutorial on making affiliate marketing work for you.

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.