Recently studies have shown that the color of a product influences how a customer perceives the product and actually influences purchasing decision by 60-80 percent. Could picking the wrong color for your brand be the kiss-of-death before your product even gets off of the ground?
“Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe,” VisualNews.com.
Color is the very first thing that a person notices when examining a brand. Interestingly, there are only a few colors that are used very often: blue, red, black/grayscale, and yellow.
This infographic, created by Marketo, visualizes why color matters: