We live in a gig economy where more people than ever are turning to side hustles to pay the bills. The best way to bring in more business is through a website dedicated to what you do. Here’s why it’s worth investing in a website for your side gig.
Get discovered easily
What do you do when you’re looking for a specific business or service? If you’re like most people, you look online—and they can be used in your favor if you have a service to offer. Create a website that describes exactly what you do and how you can help people meet their goals. Integrate keywords that people are likely to use when looking for your services to optimize your search engine value and increase your chances of a good search rank.
Have an online presence that people can trust
If someone is on the fence about hiring you, they’re likely going to turn to an online search to learn more about you and what you do. If the only results are a link to your Twitter page and an old article in your high school newsletter, you’re doing yourself a disservice. By creating a website that talks specifically about what you do, you can inspire trust while showing your visitors the content you want them to see.
Set your own rate
Sure there are side hustle-specific websites out there like Fiverr and Upwork, but the problem with those types of websites is that you’re directly competing with people who are going to try their best to lowball pricing just to get more customers. Even if those competing with you don’t have your skills or expertise, it’s not going to matter for many customers who would rather just go for the lowest price. By creating your own website, you have more opportunity to set your pricing to what you see fit and to convince potential customers that you are worth that price. Which bring us to the next point …
Show off your work
People want to know that the services they are paying for are high quality. If you offer a service like writing or graphic design, include samples on your website to show the quality of work you offer. Or if you do freelance consulting or similar work, collect testimonials from people you’ve worked with and include positive reviews on your site.
Start your website today and get more gigs booked for your side business.
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