There are a lot of books available that offer tips on social media marketing. Because there are so many books out there, it can be difficult to decide which books to read and which have the highest quality information. To avoid reading unnecessary books or repetitive information, we’ve compiled a list of the 5 best books to boost your social media marketing efforts. These books are not just about social media, but also business, behavior, and general marketing. All of the books have one major commonality: a theme of persuasion and understanding consumer behavior. Even just reading one of the following books will help you become a better social media marketer and strategic thinker.
Below are our best books for social media recommendations (in no particular order):
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki
In this book, legendary marketer Guy Kawasaki argues that often the success or failure of a business is determined by social media. Kawasaki is the former chief evangelist of Apple and is often credited with being a pioneer in the space of brands using blogging, Twitter, and Facebook to ignite growth. He shares hundreds of tips from his countless years of experience helping companies grow. This book is, as Kawasaki puts it, “great stuff, no fluff.”
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising by Ryan Holiday
Mega brands such as Facebook, Airbnb, and Dropbox have spent almost no money on traditional marketing. In Growth Hacker Marketing, Ryan Holiday talks about smart marketing tactics that will help you grow your business. The growth hacker marketing mindset that Holiday outlines will give you plenty of ideas to expand your social media presence on a modest budget. This is a short book packed with tons of useful information.
Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
Traction is a book about more than just social media marketing, but rather a collection of startup growth advice. The ideas in the book translate brilliantly to social media marketing because the book is focused on helping you figure out what will grow your business the fastest. After you read this book and learn about nineteen different marketing channels, you’re guaranteed to have your brain ignited and your creativity in overdrive. This book pairs fantastically with Growth Hacker Marketing.
Tribes: We Need You to Lead Us by Seth Godin
In Tribes, author Seth Godin explores the idea of tribes. A tribe is a group of people (small or large) who are connected to each other, an idea, or a leader. Social media has broken down the barrier of entry into certain tribes, which means tribes are able to grow bigger than ever (and new tribes are being born daily). Every tribe needs a leader, somebody who is driving a vision of passion, and it’s your job as a marketer to become a trustworthy leader. You must not ignore opportunity and fight as hard as you can against the status quo. You’ll walk away from this book thinking about opportunities to lead your customers, believers, or whoever towards achieving your desired goals.
Platform: Get Noticed in a Noisy World by Michael Hyatt
In this book, Hyatt helps you overcome the challenge of standing out online by helping you figure out how to extend your influence and succeed faster You’ll learn proven strategies, easy-to-replicate formulas, and practical types from an author who has a vast amount of professional experience.