We’ve said before that live streaming is one of the most popular and fastest-growing ways to communicate with an audience online. So it’s no surprise that Twitter has joined the live streaming bandwagon, debuting the new feature with live streamed coverage of tennis games at Wimbledon last week.
And Wimbledon is just the beginning. Twitter CEO Jack Dorsey has already announced that Twitter will stream 10 NFL games for the 2016 season and is in talks with many other major league associations about streaming other sports as well. They’ve also signed an agreement to stream four Bloomburg TV shows for users interesting in following real-time business and financial news, and have made arrangements with CBS to live stream the Democratic and Republican conventions.
This is a smart move for Twitter as it gives them something that they’ve long lacked: purpose. Introducing live coverage of sports events and breaking news can encourage conversation between users who want to weigh in on what’s happening as it happens. Offering users a new way to watch content aside from traditional mediums is also a sign of the changing ways we receive (and expect to receive) news and information.
Live streaming remains an enormous opportunity
Twitter’s push of live coverage reenforces what we already know—that more and more people expect to receive news and updates as they happen. That’s just one of the reasons why the .LIVE domain is rapidly being adopted by live streamers, news outlets, and more. Placing a personal spin on a URL and letting visitors know exactly the type of content they’re going to get can increase user trust and amplify your brand.
It’ll be interesting to see how Twitter’s new live streaming feature will play a role in its continued growth an development.