Branded link shorteners are quickly being adopted by high-prominence individuals and brands as a simple way to reinforce their brand while sharing links and updates with fans. But we’re also seeing an increasing trend of major players on social media choosing the .SOCIAL domain extension for their custom URLs.
These four brands with extensive social media followings have all been spotted using .SOCIAL link shorteners.
Microsoft has adopted the branded link shortener msft.social to use on its primary social media channels as well as those of its subsidiaries. Windows, Skype, Microsoft Edge, and more are already using the custom link, with more of its products and service offerings likely to follow.
Chocolate company Lindt has been spotted using the domain lindt.social for select posts on its main Twitter account. It’s a short and memorable way to send followers to content related to their business while keeping the Lindt brand top of mind.
Beloved fast food chain Chick-fil-A is another brand that has recently made the switch to a custom link shortener. Not only do they use their chickfila.social domain in their main Twitter profile, but they also use it to share links to related content in their posts.
Custom link shorteners can be used for promoting a personal brand as well—just ask race car driver and three-time Formula One World Champion winner Lewis Hamilton. He’s using the domain lewis.social on his social media sites to direct fans to his personal website in his Twitter bio and to promote his brand via the links he shares with his followers.