I just got back from the State of Search Digital Marketing Conference in Dallas, Texas, where SEO experts from around the world shared their knowledge on how businesses can improve their search rankings online. The good news is that SEO is not just for huge corporations with substantial budgets—there are plenty of strategies a small, local business can use to climb the search engine ranks. If you have a brick-and-mortar location that you want more people to discover through organic search, a Google Business listing is one of the best available resources at your disposal.
How New Domain extensions are changing the face of URLs
Think back to just a couple of years ago: The norm was that every brand that wanted to get online would likely use a .COM, .NET, or .ORG domain. Sure, there was the rogue .EDU or even .TEL domain floating around, but we were comfortable with a scant handful of domains to use for our website even if there was no real meaning behind those endings.
How to break up with your social media management platform
Every social media marketer knows that it’s pretty impossible to post content in the moment unless you’re going live, at a tradeshow, or having a company culture event. Between the hours spent researching new social trends and then incorporating said trends into your meticulously planned content calendar, time is of the essence; and one thing we don’t have time for is bugs in the tools we use. Once those start popping up, it’s safe to say that I’m immediately ready for a change. So am I shocked that I’m ready to ditch our current social media scheduling program? No. Am I disappointed because I thought I found the one? Yes. Here’s a front row seat to the ups and downs of social media management tools we’ve used in the past, and what we’re planning for the future.
September site updates to check out now
Another month has come and gone, and we’ve rolled out a few new changes on the website that you may not have noticed. Here are some new features you can look forward to.
Why it’s time to get your brick-and-mortar store online
Toys R Us, the iconic retailer of our childhood, filed for bankruptcy this month, citing a lack of traffic to their brick-and-mortar stores as one of the reasons why the business has been on a slow downward spiral. Their lackluster online store and their inability to compete with online retail giants like Amazon proves that having a customer-facing storefront is no longer enough to bring consistent business through the door. If you own a brick-and-mortar business that sells goods, it’s time to seriously consider taking your shop online.
To have and to hold: My love/hate relationship with Facebook
I don’t think I’m alone in saying that I’ve always had a love-hate relationship with Facebook. Over the past few years, they’ve rolled out features later deemed to be totally unnecessary—Mashable rounded up a few of my favorite Facebook flops that I love to hate.
What’s the difference between a static and dynamic IP address?
As one of the security measures offered by Name.com, customers can change the account settings so that it can only be accessed via certain approved IP addresses. However, this can cause problems if you are not sure if you have a dynamic or static IP address. Here’s how you can tell the difference between the two and why it matters.
4 videos to help you set up and use hosting
If you’re new to hosting, learning the ins and outs of getting your website functioning properly can involve a bit of a learning curve. We’ve put together some of our best video tutorials to teach you a few hosting basics so you can get your website up and running.
How to protect your Instagram account after the recent hack
Have you been noticing some strange things happening on your favorite celebrity’s Instagram account? A recent data breach allowed hackers to get their hands on the contact details of hundreds of notable figures and potentially millions of regular users’ account information—including yours.
What’s new on Name.com, August edition
As always, our team has been busy rolling out a few UI/UX changes on Name.com this month to address customer feedback and make the site better than ever. Here are a few highlights of what’s new.