Toys R Us, the iconic retailer of our childhood, filed for bankruptcy this month, citing a lack of traffic to their brick-and-mortar stores as one of the reasons why the business has been on a slow downward spiral. Their lackluster online store and their inability to compete with online retail giants like Amazon proves that having a customer-facing storefront is no longer enough to bring consistent business through the door. If you own a brick-and-mortar business that sells goods, it’s time to seriously consider taking your shop online.
The long road to internet success, part 4: Content with content
Part 4 of the series, “The long road to internet success”. Read Part 3 here.
So far we have traveled down an amazing road. To recap (or you can do it here, here and here), we’re trying first hand to see what it takes to grow a brand on the internet. We began with an intro to the project—this idea that a Name.com employee can use Name.com products to catch up with his dreams—and then moved into the importance of consistency before dealing with the overwhelming specter of fear.
How do we make free beer better? A road trip into your soul
At Name.com we’ve been trying to figure out how to maximize our marketing efforts. And that doesn’t just mean increasing the number of domains we can sell, but rather finding out how can we be better members of the tech and local community. People and companies talk about community all of the time … but are they really doing their part to benefit it?
Lessons learned from the Internet Summit conference
Last week I was lucky enough to attend the 2016 Internet Summit conference in Raleigh, NC. It was two full days of panels, sessions, and talks with digital marketers representing companies of all sizes, who came together to share their expertise with others in the industry.
Even if you weren’t at the conference, you can still learn from the event and apply some of these strategies to your own marketing tactics. Here’s a roundup of our top lessons learned from the event.
Why you need to stop using a personal email for business
If you’re in the U.S., you would have to be living under a rock to not have heard about Hilary Clinton’s email scandal, in which the former secretary of state used her personal email account for work-related purposes. It’s a cautionary tale that serves as a good reminder to keep your business communications separate from your personal ones.
5 ways to promote your business via email marketing
If you’re like most people, your inbox is flooded daily with emails from various companies and websites that you’ve bought from or subscribed to. Some, you likely open without fail, while others head straight to the junk folder.
So what differentiates the beneficial emails from the less enticing ones? Offering subscribers valuable email interactions can help you increase your customer base and build brand loyalty. These are some of the best ways to use email marketing in a way that promotes your business.
6 best practices for better email deliverability
Email is a great way to engage users with your business or website, let clients know about discounts and deals, and encourage repeat visits. But the time and effort you put into these emails is all for nothing if they end up in a spam folder. Follow these six best practices for better email deliverability.
Why custom email is a must in the light of increased DMARC adoption
If you regularly send outbound emails to website visitors or customers, a recent increase in the adoption of DMARC could seriously affect your sends if you are not using a custom email address. Increasing numbers of email service and email marketing providers are cracking down on the use of generic email addresses in an attempt to protect receivers from phishing and spam. Although DMARC adoption is good news for email receivers, it can be bad news for email marketers who are not using a custom email address.
Etsy users can now sell goods via custom websites
Etsy recently announced a big change that’s going to help its user base of online sellers brand their eCommerce stores more effectively. Pattern by Etsy, a website building tool geared toward eCommerce, now allows artists, crafters, and other Etsy sellers to conduct their businesses through custom domain names and websites.
Branded navigation: How New Domains make it easier to share your best content
An online presence is a requirement for modern day businesses that want to prosper. But for most companies, that means more than just a website: it involves YouTube, Twitter, Facebook, a careers page, and more. And across each of these platforms or web pages, a strong, recognizable brand image must be present.