CATEGORY: Business

ICANN Rep Coming to Denver to Discuss Controversial Change to the Internet

Name.com to Host Denver Press Club Conference Friday, January 6, 2011 at 10 a.m.

On January 12, one of the biggest changes in the history of the Internet will begin to unfold, one that will change the way 2-billion Internet users think of online addresses’85and the way that some Colorado organizations and businesses will brand and identify themselves in cyberspace.

On that date, ICANN (Internet Corporation for Assigned Names and Numbers), the non-profit charged with coordinating the global Internet addressing system, will begin taking applications for new Internet address endings. Currently there are 22 generic top-level domains, like the familiar .COM, .NET, .GOV, etc. Under a new and extremely controversial ICANN program, that number will expand to include just about any word, in just about any language. Organizations can submit applications for names like .COKE, .ROLEX, .NYC, etc.

For some, the change marks a global branding opportunity, for others it translates into a trademark and intellectual property protection problem. It has become one of the most hotly debated subjects in the Internet’s history, attracting the attention of the U.S. Senate Commerce Committee which recently held hearings, and the House Subcommittee on Communications and Technology which held hearings last week.

The story is attracting the attention of global news outlets:

* National Journal * Washington Post * Reuters * BBC * Associated Press

Now we can discuss how it could impact you.

One week before the application window for this new program opens, Denver domain registrar Name.com will host Brad White, ICANN’s Director of Global Media Affairs, to answer local journalists’ questions about this new and controversial program. Please join Mr. White, local media and Internet organizations on Friday, January 6th for a news conference at 10AM. We’ll be in the Denver Press Club at 1330 Glenarm place, third floor banquet room.

Name.com is a cool, customer-focused domain registrar that provides domains, websites, security and SEO to a growing global audience. Name is located in Cherry Creek at 2500 E. 2nd Avenue. We have a kegerator. If you’re interested in attending, please email Jared [at] name.com.

Twitter.com/namedotcom Facebook.com/namedotcom Youtube.com/namedotcom Blog.name.com

hello world

We are about to do three things that should make you happy:

1- Make the site much, much easier to use. We’re systematically going through the site page by page, click by click, and making it simpler. You deserve that.

2- Give our current customers lots of new friends, so they can look back and say that all the new guys are just “jumping on the bandwagon” and that “we were customers of Name.com before everyone knew about them.” Hey, it’s cool to be first. We’re going to help make sure the whole world knows how cool you are.

3- Help you. We work hard to make sure we have what you need, but this year we’re taking it to the next level. From video tutorials and guides on every page to educational blog content to 24 hour support (this will be the last half of the year… takes a while to staff!), this is going to be a banner year… for both of us.

That’s why the title of this blog post is “hello world.” In much the same way that those words marked the start of something great, something that would eventually change not only the world but the way we live our daily lives’85 this year is the start. The start of Name.com making the internet even easier, the start of getting the word out about our legendary support, the start of Name.com as a household name’85 the start of something great.

hello world… here we come.

Let’s talk about .XXX

Yeah, we know, the average person doesn’t casually throw up a porn site, but what you might not know is that .XXX is also important for protecting your brand and thus your organization’s image. Why you ask? Well, for example, the Vatican just had a big scare. They found that Vatican.xxx was registered to someone, and it wasn’t them. The good news is that after their initial panic, a who.is query shows the domain is registered to the ICM registry (responsible for .XXX), so it’s more than likely they put a hold on the domain.

.XXX to protect your brand, business and trademark

As Devin Coldewey wrote on TechCrunch, “It’s a warning to all those companies and institutions that may have opted not to purchase this domain variation, and although it’s not the only time this will happen, it might be the funniest.”

Funny as long as it’s not happening to you.

That’s something to keep in mind: your name is the single most searched term people use to find you. If the results show YourName.xxx as well as YourName.com/org/biz/net, visitors could be confused or distracted, resulting in less traffic to your site. Obviously, the choice on how you deal with the availability of this new top level domain (TLD) is up to you. Aside from buying the domain you could make sure people know you are not associated with the content on YourName.xxx via a blogpost or some other messaging, as well. We’re just here to provide you with the information.

To further protect your brand, simply register YourBrand.xxx and set it to resolve to a blank page. That will successfully secure your brand in one easy step and you can rest assured your customers won’t land on the wrong site.

Learn more about .XXX Today

Is your website safe?

Last week a string of domain hijackings caught the attention of many. Perhaps because the victims of the hijackings are all well established, technologically savvy individuals. The three notable cases where css-tricks.com, davidwalsh.name, and designshack.net each of them have written their own blog posts detailing their experience of finding out their domain was stolen and the ugly road to recovery. We won’t speculate too much on what happened but we do want to give everyone a heads up on security features that you can put in place to insure that this won’t happen to you!

If you are not currently a Name.com customer, you should be 🙂 We are running a $7.39 COM/NET transfer special from now through the end of December. You can click here to start your transfer and then follow the instructions below to keep your domain safe by adding NameSafe -a free service!

What is NameSafe VIP?

NameSafe VIP service adds an additional layer of security by using the VeriSign Identity Protection (VIP) credential system. It will generate a unique six digit code every 30 seconds that is required to access your account. So you’ll log in using your username and password as usual, then enter the unique 6 digit code. It’s a super easy way to keep your account secure. The service is FREE unless you do not have a SmartPhone and need to purchase the FOB that will create the credential (the 6 digit ever-changing number).

How do I get NameSafe VIP?

Log in & Set Up NameSafe Now

From within your Name.com account you’ll see a link on the left hand side for ‘NameSafe’ (see below)

Simply click, ‘NameSafe’ then click the link ‘Signup for the NameSafe service.’ If you’re using your phone to generate your credential, you’ll set it up at m.verisign.com but don’t worry, we’ll email you activation instructions that are really quick.

Setting up 2 factor authentication keeps your domain safe and secure, out of the hands of the bad guys. NameSafe is quick to set up and free of charge. You don’t have much to lose setting up extra security precautions but seems you have everything to lose by not being proactive when it comes to security of your domain names.

Log in & Set Up NameSafe Now

amazon.com registers multiple domains defensively

More and more businesses are registering web addresses defensively.

DomainNameWire.com reports that online retailer Amazon.com has registered several domains related to holiday shopping. See DomainNameWire for the list.

Looking at Who.Is we found that Amazon’s legal department registered the domains for one year. This gives us reason to ponder something about their future. But first, why should your company register domains defensively?

1. Defensively registering domains can add to your search engine optimization. If you link your peripheral web addresses (domains) back to your main site, you rank higher with the likes of Google, Bing and Yahoo!.

2. It essentially builds a virtual fence of similar URLs around your brand. It keeps competition away from your trademark, while letting in customers from multiple locations.

3. Protects your brand from your detractors. Just ask United Airlines about Untied.com. A simple mistype and your potential business is reading horror stories about your service.

So about Amazon and their newly registered domains: The ones we saw were only registered for one year. If you’re going for SEO on your defensive domains, then register them for longer blocks of time. You’ll get more respect from the Googles of the world. In Amazon’s case, we think they may be waiting it out until they can own Amazon.Amazon, Kindle.Amazon and all the other second-level domains they can attach to their new dotAMAZON. Those pricey new dotBRANDS look to be available in January of next year.

For the rest of us, a good bet for protecting trademarks and brands will be buying the right (and competitively priced) domains.

Advice for your business: make sure your video is keyword Rich

It’s just a rumor, but one that should make us all more conscientious of what we’re putting in our videos. What we’ve heard from some of our SEO friends is that Google uses audio detection of video (YouTube for ie) to find keywords. So instead of being able to tag your accounting seminar with “bosoms” and “fatal crash” and “Bieber” to get more views, the world’s largest search engine will analyze the actual audio to ascertain the content. They do this anyway to seek out copyrighted material, so it very much could be a reality.

However, as a major global company, we’re not shaken by mere rumors.


It’s a good idea anyway to make sure your script and talent is enriched with your message, branding and products.

big brands battle ICANN’s new gTLDs

ICANN Domains and Brand BattleAccording to an article in Adweek, a campaign led by the Association of National Advertisers is going to lobby Congress and pressure the Department of Commerce to stop the new “dotBRAND” top-level domains. Their case? “The new system would burden brand holders, confuse consumers, and increase opportunities for fraud, identity theft, and cyber crime.”

The Internet Corporation for Assigned Names and Numbers (ICANN) says the opposition coalition has had plenty of time to voice their concerns and it is now “late in the day to lobby.”

ICANN is planning on accepting applications for the new .COKE and the like in January, 2012. Read more from the Adweek article written by Katy Bachman.

name.com for domains, websites and hostingIf the new gTLDs are added and the application process does proceed, Name.com will support as many as possible of those that are publicly available. For now we’ll keep you updated on the good and the bad and all latest in the world of domains.