That’s right, it’s a picture of two of our developers, Pmo and Pfro, in a recording studio…
Any guesses on what they’re working on?
Last week a string of domain hijackings caught the attention of many. Perhaps because the victims of the hijackings are all well established, technologically savvy individuals. The three notable cases where css-tricks.com, davidwalsh.name, and designshack.net each of them have written their own blog posts detailing their experience of finding out their domain was stolen and the ugly road to recovery. We won’t speculate too much on what happened but we do want to give everyone a heads up on security features that you can put in place to insure that this won’t happen to you!
If you are not currently a Name.com customer, you should be 🙂 We are running a $7.39 COM/NET transfer special from now through the end of December. You can click here to start your transfer and then follow the instructions below to keep your domain safe by adding NameSafe -a free service!
What is NameSafe VIP?
NameSafe VIP service adds an additional layer of security by using the VeriSign Identity Protection (VIP) credential system. It will generate a unique six digit code every 30 seconds that is required to access your account. So you’ll log in using your username and password as usual, then enter the unique 6 digit code. It’s a super easy way to keep your account secure. The service is FREE unless you do not have a SmartPhone and need to purchase the FOB that will create the credential (the 6 digit ever-changing number).
How do I get NameSafe VIP?
From within your Name.com account you’ll see a link on the left hand side for ‘NameSafe’ (see below)
Simply click, ‘NameSafe’ then click the link ‘Signup for the NameSafe service.’ If you’re using your phone to generate your credential, you’ll set it up at m.verisign.com but don’t worry, we’ll email you activation instructions that are really quick.
Setting up 2 factor authentication keeps your domain safe and secure, out of the hands of the bad guys. NameSafe is quick to set up and free of charge. You don’t have much to lose setting up extra security precautions but seems you have everything to lose by not being proactive when it comes to security of your domain names.
It really is that easy, and the one-page PageZen is free. FREE. Get online presence for your ideas, your business and your brand, and getting there is easy. EASY.
I’d like to have one more thing to put into all caps but I think that’s good.
Looking at this had us wondering, “What does Name.com means to you?” Please comment below.
Anyone know where the above graphic came from? Bo, our product manager, got it from his wife and then he gave it to our Marketing Coordinator who gave it to me. Brilliant. So, anyway, what does Name.com mean to you?
More and more businesses are registering web addresses defensively.
Looking at Who.Is we found that Amazon’s legal department registered the domains for one year. This gives us reason to ponder something about their future. But first, why should your company register domains defensively?
1. Defensively registering domains can add to your search engine optimization. If you link your peripheral web addresses (domains) back to your main site, you rank higher with the likes of Google, Bing and Yahoo!.
2. It essentially builds a virtual fence of similar URLs around your brand. It keeps competition away from your trademark, while letting in customers from multiple locations.
So about Amazon and their newly registered domains: The ones we saw were only registered for one year. If you’re going for SEO on your defensive domains, then register them for longer blocks of time. You’ll get more respect from the Googles of the world. In Amazon’s case, we think they may be waiting it out until they can own Amazon.Amazon, Kindle.Amazon and all the other second-level domains they can attach to their new dotAMAZON. Those pricey new dotBRANDS look to be available in January of next year.
For the rest of us, a good bet for protecting trademarks and brands will be buying the right (and competitively priced) domains.
It’s just a rumor, but one that should make us all more conscientious of what we’re putting in our videos. What we’ve heard from some of our SEO friends is that Google uses audio detection of video (YouTube for ie) to find keywords. So instead of being able to tag your accounting seminar with “bosoms” and “fatal crash” and “Bieber” to get more views, the world’s largest search engine will analyze the actual audio to ascertain the content. They do this anyway to seek out copyrighted material, so it very much could be a reality.
However, as a major global company, we’re not shaken by mere rumors.
It’s a good idea anyway to make sure your script and talent is enriched with your message, branding and products.
According to an article in Adweek, a campaign led by the Association of National Advertisers is going to lobby Congress and pressure the Department of Commerce to stop the new “dotBRAND” top-level domains. Their case? “The new system would burden brand holders, confuse consumers, and increase opportunities for fraud, identity theft, and cyber crime.”
The Internet Corporation for Assigned Names and Numbers (ICANN) says the opposition coalition has had plenty of time to voice their concerns and it is now “late in the day to lobby.”
ICANN is planning on accepting applications for the new .COKE and the like in January, 2012. Read more from the Adweek article written by Katy Bachman.
If the new gTLDs are added and the application process does proceed, Name.com will support as many as possible of those that are publicly available. For now we’ll keep you updated on the good and the bad and all latest in the world of domains.
So my uncle has been using Macs since way back when they were steam powered. He calls anyone who uses a Mac today an “Appleton”, which I think is something like a simpleton, but with Apple products. I can’t help it that I was born after smartly dressed men did simple math on computers the size of swimming pools, and I like that Apple products–heck, all computer products–are tiny, super powerful and so user-friendly that a lemur can Tweet. Now, things seem to have gotten even simpler. Not only do I bring this up because Name.com is now a slick, streamlined one-stop for all things domain, web building and overall personal and professional ease and joy, but that even an Appleton like myself is excited about the use of Apple’s new ICloud.
Besides, your Name.com services work well with ICloud, Dropbox or any other cloud-like service. Here’s some of the magic that can happen:
PageZen — When employing our easy-to-use web builder, you can access the media you need to get your site just right. Your photos, videos and other dazzle will be available no matter where you’re working.
goMobi — Not sure if you’ve checked out how simple it is to get your business in front of the millions using the mobile web, but building a site with goMobi is really fast, and with the Cloud, will make it a breeze grabbing the menu graphic for your restaurant, a logo for your brand or any other info for your mobile customers.
So what about iCloud versus Dropbox?
iCloud PRO: It does the sharing for you.
iCloud CON: It does the sharing for you.
With Photostream Apple whisks your pictures off to the iCloud. It’s automatic and fast, but from what I can tell, you have more control of your files with Dropbox. Of course with Dropbox you’re clicking and uploading and a few extra steps (you know, First World Complaints).
Dropbox PRO: Works with different platforms from OS X to Windows and Linux.
Dropbox CON: It’s not Apple.
I mean, really, you have to know Apple is going to make something fantastic. For many users it’s hard to even compare Dropbox with iCloud, as the latter comes with a pretty interface and syncs everything from pictures to emails to appointments. But for storage, there still seems to be a reason to at least take a look at alternatives.
Cost PRO and CON?
Right now Dropbox offers 2 free gigs and iCloud starts you out with five. They seem pretty competitive as the pricing goes up, but I did see a price chart with a service called SugarSync that offers 60 gigs for less than both Dropbox and iCloud.
One other question: How long will iCloud’s five gigs of free data last? You send up a hi-res Photostream and that space is gobbled up pretty quickly, and then you’re forking out some dough for more space. I guess that’s the business model, but something to watch out for.
For more about what the cloud really is, let’s revisit our conversation with the experts.
Columbia Business School’s Center on Global Brand Leadership brought us a free webinar: “Who Should Invest in a dotBRAND?” Now here’s the deal: Beginning on January 12, 2012, you can apply for any kind of new dot–not only the dotCOMs or dotORGs, but a whole new world of generic Top-Level Domains (gTLDs). Coke might buy .Coke and Pepsi .Pepsi. You could even buy .Happiness.
I should that mention that while some of the brand domains won’t be available to the public, as many as possible will be found at Name.com. That covered, we hoped to find out something else: Is this right for you?
In the beginning, it was weird. The presentation was stilted and filled with nervous trepidation, like they were being held hostage by a gun-toting naysayer. I pinged that to Ashley, our marketing coordinator, and she said that maybe they were trying to weed out the bad applicants. The awkwardness highlighted the very real debate about the necessity of these new domains. Our hosts were wrestling with the negative aspects of owning one. However, if you stayed long enough, you would be comforted by benefits of paying $185,000 to apply for your own top-level domain. First, let’s take a look at the downside of ponying up for your own TLD.
Some are good, and some are, well, different. If you’re a Colorado business, or just want to show the world you live in a gorgeous part of the world, then adopt .CO.
Other alternatives can be a bit hairy.