Google Now has been offering Google app users relevant and curated information for a while, but now it’s just one part of an even greater product. The latest update has introduced a new home screen where you’ll be treated to a personalized news feed that has all the stories and articles that you’re most likely to be interested in. I know you’re probably asking yourself right now, “Do I seriously need to add another social network to my daily obsession?” The answer is yes.
Trusted links can increase click-through rate by up to 39%
Our friends at Rebrandly share their thoughts on why custom branded links are important and how you can be using them to boost social engagement.
When someone sees an article you’ve shared, you have only a couple of seconds to grab their attention or they’re going to scroll right past the content you’ve worked so hard to create. Their eyes quickly scan the image, the title and even the link. They’re deciding if clicking this article is worth their time and it happens so quickly that they don’t even realize they’re doing it. It’s psychological.
Can Mastodon.social really dethrone Twitter?
We’ve been talking a lot about .SOCIAL domains lately, and how increasingly more people are choosing to use them as branded link shorteners to add a little more customization to their social media sites. But now, Mastodon.social is making headlines as news outlets claim that they’ve found the platform that will take down Twitter.
Why New Domains are an awesome pick for branded links
Social link shorteners are by no means a new phenomenon in the social media sphere, but it hasn’t been until recently that brands have understood the power of custom link shorteners. Rather than using generic short links (like ones that Bitly and Google offer), increasingly more social media users are creating their own unique versions that reflect their brand and personality.
With apologies to Jimmy Kimmel’s Mean Tweets, here’s our Keen Tweets.
We get a lot of feedback on social media, and most of it we want to share. These videos feature members of our incredibly efficient team reading Tweets (and some e-mails) from happy customers. We’ll let Kimmel handle the trolls.
What’s happening in pop culture? Find out in our Instagram roundups
April the giraffe. The “What in tarnation” meme. What it means to be “extra.”
If that just sounds like a bunch of nonsense to you, you need to start watching our weekly pop culture report via Instagram Stories.
We beta-tested Pinterest Lens—here’s what we think
Have you heard about Pinterest’s new Lens feature? The website giant’s newest visual search tool allows users to get more information about cool things they see in real life by searching via photograph.
Major brands using .SOCIAL link shorteners
Branded link shorteners are quickly being adopted by high-prominence individuals and brands as a simple way to reinforce their brand while sharing links and updates with fans. But we’re also seeing an increasing trend of major players on social media choosing the .SOCIAL domain extension for their custom URLs.
Which social media platforms should your business be using?
There’s no doubt that social media has become an incredibly powerful tool for businesses who want to build their brand. But with so many social media platforms to choose from, how can you be sure that you are selecting the best ones for your business? Use this guide to determine which social media sites and apps are best for your business.
Instagram to add a live video feature in future updates
Instagram has already made moves in the past to dethrone Snapchat as the reigning king of social media, but it sounds like the company is gearing up for another assault. Instagram’s CEO Kevin Systrom has confirmed that they’re planning to add live streaming capabilities to the app in the near future.