New TLDs are so close we can smell them (they smell like stardust and Nic Cage, if you were wondering), and as the first extensions near sunrise, registries are trying out new and unique marketing methods to get ahead of competition.
In the realm of new marketing techniques, Bill Doshier, president of dotStrategy, .BUZZ’s registry, may have other registries beat. He’s designed a partnership with the University of Central Arkansas College of Business’ Innovation and Entrepreneurship program to enlist 25 college students with the task of figuring out the best way to create buzz around .BUZZ.
He’s the world’s undisputed leader in New TLD knowledge. That’s what makes him New TLD Nic, and he’s got another update for you. Here’s the big news, kiddos:
Sunrise registrations for select New TLDs could begin in 15-30 days.
That’s right, The New Dots are finally—FINALLY—here. Almost. They’re close enough that we can smell ’em. (They smell like bacon.)
Here are a few other important updates, which will sound much better coming from Nic (watch the video!) than from the text on your computer screen:
- We’ll send information about sunrise and landrush dates for specific New TLDs as those dates approach. You can sign up or update your watcher right here.
- ICANN has settled on a proposal for handling name collisions.
- Rights Protection Mechanisms are also in place, which will govern the rules for sunrise.
- Oh yeah … Nic estimates sunrise periods for some New TLDs will begin in 15-30 days. That’s 15-to-30. That’s really soon.
Anyway, that’ s enough yammering from us. Take it away, Nic.
A few months ago Radix held a cool contest involving Polaroid cameras and New TLDs. The contest rules were pretty simple: Registrars were to choose a favorite TLD among Radix’s 29 New TLD applications, and then use a Polaroid camera to take a photo that communicates that New TLD.
After some brainstorming, Name.com decided to go with .PING. Our idea was to show a bunch of “-ping” verbs in action, all in one shot. So (from left to right) Caroline Temple is JUMP.ING, Ashley Forker is SIP.PING, Kyle Robbins is BARHOP.PING, Nick Salvadore is PIM.PING, Shannon Brown is SWEE.PING, Nic Steinbach is DOGNAP.PING, and Jon Liu is SLAP.PING. Ethan Conley is on the ground CAM.PING (though it looks more like NAP.PING), and Alex Kehr is in the background, CHOP.PING.
Since 1and1 launched one of the first national television commercials hyping New TLDs in the beginning of September, we’ve been hearing a lot about the commercial from New TLD newbies. For many, watching the ad was the first time they’d heard about New TLDs and there were a lot of unanswered questions at the end.
We thought we’d take this chance to clear up the three most common sticking points:
1. You cannot make up your own gTLD.
This is probably one of the most common reactions we’ve heard to the ad and it speaks more to a first perception of the new TLD program than the ad, which does specify a specific amount of available TLDs.
Unlike the T.I. song, you may not have whatever you like. While it would be so very awesome to pick your own domain name completely, for now you’ll have to choose from the new TLDs available for public registration. TwoTicketsToThe.GunShow, RobWas.Here and a number of other (sometimes completely inappropriate) freestyle domain ideas we’ve heard will have to wait.
Nobody breaks down the New TLDs like New TLD Nic, but here’s a quick overview of the latest news (really though, you can just jump ahead and watch the world-class video presentation). Not too long ago it seemed that only some of the IDNs (Internationalized Domain Names) were going to be released by the end of the year. But then, in a change and/or misinterpretation that only Nic can explain (read: video), some of the ASCII domain names like .BIKE and dozens of others might be delegated between October and December.
This is movement, folks. It’s the kind of announcement that a lot of registries, investors, businesses, and trademark holders didn’t think was going to happen until 2014, or about when Back to the Future II took place. Speaking of trademarks, one of the first ever New TLD customer tools is going to be unveiled soon. Nic shares that … and lets you know where you can get a slick ring tone.
GAC, TLD, ICANN … here in the domain world, the acronyms rain down like opportunity. What? Was that a weird and shameless plug for awesomeness in investment and marketing? Yes. But it’s true. You already know that dropping ten bucks for the right .COM is the best advertising tool ever. But what if the right .COM isn’t available? Well that’s why we bring you New TLD Nic. He’s THE GUY (emphasis added) who not only knows what’s going on with the New TLDs (Top-Level Domains), but also can explain it all to you in actual human terms. Sometimes he does geek out a bit with GAC (Government Advisory Committee) and Collision reports, but in this report he’s confirming something we’ve been waiting to hear: contracts are getting signed.
See the previous New TLD Nic videos here.
Oh, a quick note that “going into the root” means, in simple terms, that the domain will be plugged into the Internet and begin to function as part of the Domain Name System (DNS).
Another note: We like to refer to the New TLDs as “The New Dots.”
The time for new TLDs is finally almost here! You’re excited, name.com is excited, everybody is excited! We thought we’d write a short (and animated!) story about what it’s like waiting for new TLDs and why the wait is worth it. But before we get to GIF story time, we thought we’d remind you of how awesome our new TLD watcher is. The watcher will let you know when your favorite new TLDs become available and give you frequent updates on the new TLDs in general. You can check out the watcher here. OK, you ready?
Waiting for new TLDs, an animated GIF Story:
You’re sitting around waiting for new TLDs to drop.
When picking which new TLDs to register, don’t you wish you had a crystal ball that would tell you the strongest new dot options—the ones that are bound to become established, marketable, and most importantly, recognizable?
We’ve got a solution. It’s called Ca-Genie. Look into his eyes and he’ll tell you the answer:
Not working? Well, it was worth a shot. I guess we’ll just have to give you some real advice.
There are many factors in determining which TLD is right for you, such as your market sector, your digital scope, the amount of domains you’re looking to acquire, and how niche/broad you want your TLD to be. One very important aspect to consider early on in the development of new TLDs is how active the registry is in marketing and promoting their new dot—specifically, look for registries using a founder’s program.
If you’ve ever thought that domain names aren’t interesting, then you haven’t had the pleasure of hearing New TLD Nic update you on all the controversy with the CAM, COM, and Collision. As you may have read, a panel decided against the new TLD (Top-Level Domain) CAM because it might cause confusion with COM, but the very same panel had already made the complete opposite decision with the very same domain.
Controversial? It’s confusing at the very least. The same could be said for the Collision Report that is finding more issues than just with the new TLDs HOME and CORP. New TLD Nic has more …PLUS THE RING TONE THAT WILL ROCK YOUR WORLD.
If waiting for something makes you appreciate it more, like this hilarious marshmallow test proves, then appreciation for new TLDs will be at a record high when they finally roll out. With the news of new delays, GAC advice, and name collision concerns over the summer, you might be losing hope that you’ll actually see new TLDs this year, but we’ve got some good news for you, and that news is progress. So start working on your best celebration break dances, because you’ll be registering a new TLD before you know it.
Initial Evaluation is Officially Over!
Break out the Cristal, because at the very end of August, ICANN announced that Initial Evaluation (read more about that here) is officially complete, meaning that all applications have been considered by ICANN panels and the results have been published:
- 1,745 applications have passed IE and are on to the next stage
- 32 applications did not pass, but are eligible for extended evaluation
- 3 were not approved
- 121 were withdrawn
- 29 are on hold