CATEGORY: Business

Political campaigns and the internet: A match made in New Domain heaven

You would have to be living under a rock to not have heard about the upcoming U.S. presidential election. And if you so happen to live under a rock, then props to you dude, we don’t judge.

The internet has played an enormous role in the outcome of political campaigns in recent years. In fact, some claim that without the internet, President Barack Obama would not have been elected in 2008. No matter what you believe, there is no argument that the internet is the main source of information about political campaigns for most Americans.

5 Best Books for Social Media Marketing

There are a lot of books available that offer tips on social media marketing. Because there are so many books out there, it can be difficult to decide which books to read and which have the highest quality information. To avoid reading unnecessary books or repetitive information, we’ve compiled a list of the 5 best books to boost your social media marketing efforts. These books are not just about social media, but also business, behavior, and general marketing. All of the books have one major commonality: a theme of persuasion and understanding consumer behavior. Even just reading one of the following books will help you become a better social media marketer and strategic thinker.

Want free DNS management? We’ve got it

A lot of scary words get tossed around when you start creating your first website: SSL certificates, VAT IDs, name servers. And then there are DNS records: Those mysterious things that you know are super important but you just can’t wrap your head around what they are—much less manage them. And worst of all, some companies (we won’t name names!) charge you for it every month.

But you don’t have to be an internet guru to have and manage your own website. Getting online should be easy. That’s why Name.com has free DNS tools that can make all those scary, confusing internet things a little less frightening.

Rembrandt: Social media branding made easy

Have you ever created a new brand only to find that social media handles of the same name were already taken? Not a fun experience.

If you’re very ambitious, you might check ahead of time to make sure your brand name is available across all platforms. While we give you serious props for that, there are likely more valuable ways to use your time than jumping from social platform to social platform, trying out different handles. But we have some good news: There’s a tool that will handle social media branding for you.

YouTube, you lose? The surprising video platform that gets the most views

At Name.com, we make a lot of videos.

We rely on them to sell products, share information, and bring joy. But we also relied too much on YouTube as our sole source of video exposure. It’s an easy trap to get caught in: YouTube is a subsidiary of Google, and the two of them together are search engine beasts. Google is the #1 online search engine and YouTube is #2.

The one thing these internet giants lack is engagement—or at least the engagement you want. YouTube comments can be the internet’s bathroom stall of conversation.

Name Apps: 4 social media tools to simplify your life

Social media is one of the most important ways to reach an audience nowadays. Whether you are promoting a business service or your latest blog post, a solid social media strategy is an excellent way to increase your content’s exposure.

But maintaining five-plus social accounts, responding to questions and comments, and tracking the performance of your posts all the while can be tricky without the right tools. Rather than scrambling to monitor your accounts individually, there are a number of social media tools that can simplify your life.

As we continue with part two of our Name.com Apps highlights, (see the first post here!) check out our favorite social media tools.