Business

Growing Your Business: Lessons from Uber on Fueling Growth


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Uber grew, fast. We looked at how the car service was able to grow so quickly, so that you can apply some of the things that they did to help grow your own business:

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5 Ways to Optimize Your Content Marketing to Drive Sales and Traffic


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At name.com, we’ve found that content marketing is a wildly successful way to drive traffic and increase website conversions. Content marketing can grow your business, too, but only if you’re creating quality content that’s easy to share. Even if you’re already creating quality content, it’s very likely that there are steps you can take to optimize your content marketing strategy to rank higher in search engines, get more social media referrals, and truly get the most out of the time and talent invested in content.

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Google Sells Domain Names | The Web Address Ep. 3


It should be the most terrifying specter to anyone who sells domains: Google has opened a beta version of a registrar and is planning on retailing domain names. This could be a lot like when a Walmart opens next to a corner store, but we break it down into pros and cons; we dig beneath the surface of the largest company on the web and look for something positive about having Godzilla as our competition. Googlzilla?

Also, we discuss the Meme of the Week. It’s has World Cup written all over it.

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The Name.com Website Builder is Here


Remember when…

Many years ago the World Wide Web made a promise. It told people that they could build their own website and it would look sleek and pretty. Many websites were made, but many people were disappointed. Many websites have been abandoned, fading away as low-price, low-quality promises on the lonely outskirts of the Internet.

But today, we are here to fulfill that promise. Today … we introduce Name.com’s website builder.

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Nike vs. Adidas: The Brand Cup for Futbol Fans


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The Nike and Adidas rivalry heats up during the World Cup. Both brands are vying for eyeballs and engagement that they know will help fuel an enormous amount of sales for years to come. The lucrative prize of winning the “Brand Cup” is why Nike and Adidas come to the World Cup with all of their marketing firepower. The companies work on elaborate campaigns for months and years, knowing that the World Cup is one of the biggest marketing opportunities they have. The companies get the top players to talk about them in commercials, on social media, and in television interviews, in addition to sponsoring everything possible that has to do with the event.

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What is an elevator pitch? Why do you need a great one?


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An elevator pitch is a simple way of explaining what your product or service does. It’s called an elevator pitch because you’re supposed to imagine that you get into an elevator with another person, they ask what your company does, and you only have that brief moment in an elevator to give them a meaningful response.

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How to get traffic to your website: The Web Address, Episode 2


Some people simply know how to get things done. I’m not sure whether you’d call Whitney Trujillo a serial entrepreneur or a biz dev genius or one hip woman who somehow raises two boys (with her husband, Carlos) while harnessing the power of the web to make digital magic, but whatever it is, she garners goodness with great ideas and a ton of hard work. In our second episode of The Web Address, we talk to Trujillo about how she gets so much traffic to her website, The Mother List, and she divulges the secrets to great headlines, tricks of solid SEO, and why you shouldn’t get preachy on the ‘Net. Also, we unveil the latest Meme of the Week and send name.com support legend Erik Kinney into the street to find Denver’s inner Ninjas.Read More

Why SQL is Important for Marketers


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This is a guest post from Justin Mares, the co-author of the upcoming Traction Book. He formerly ran growth at Exceptional Cloud Services, before they were acquired by Rackspace in 2013. 

Today’s best marketers and growth hackers are data-driven. They are able to pull data about their marketing campaigns, and use that data to get a clear picture of what’s working (and what’s not).

A key component of being data-driven is the ability to quickly collect data. For pulling data from customer databases, there are few better tools out there than SQL, and none that are more popular.

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What is bounce rate?


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There are a lot of marketing terms thrown around online, and it can be easy to get tripped up in the meaning of some. If you’ve ever wondered, “what is bounce rate?” we’ve created a simple definition that’ll help you understand what exactly bounce rate is.

Bounce rate is the percentage of people who end up on one of your website pages and then leave without clicking on any page elements or going to another page on your site.

Bounce rate is important because a high bounce rate means that your site is likely converting low since people aren’t staying on your site long enough to convert on a landing page or read your content.

Having a high bounce rate usually means that there are a handful of problems with your site, including: slow page loading times, bad mobile viewing experie...

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Be wrong as fast as you can: Failures are the best learning opportunities


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Most people don’t want to fail. But, if you fail fast and fail early, you’re going to learn quickly and ultimately be a better innovator. You become more innovative when you aren’t afraid of failure because failing is a direct result of bending the implications of what you thought you knew. Failure comes from taking risk and it changes your understanding of reality.

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