CATEGORY: Business

4 tips for increasing your website’s page rank when you know nothing about SEO

SEO is one of those big, scary, ominous things that is going to come up time and time again whenever you talk about getting your website online and driving more traffic to it. It’s a field so nuanced that even SEO experts admit that most of what they’re doing involves a lot of guesswork about what they think is going to be beneficial for your website.

But by following a few common sense best practices, you’ll make a more enjoyable experience for users and potentially boost your search rankings in the process.

Another platform bites the dust …

Exactly one month ago, I decided to ditch our current social media scheduling platform, AgoraPulse, and went on a lengthy research journey to find the next social media hero. After days of googling and blog reading, I narrowed down my search to two options: MeetEdgar and HeyOrca—not just because of their cool names and cute logos—but for the exciting features and affordability. Both trials have ended and it’s now the moment of truth.

How to own local SEO for your business

I just got back from the State of Search Digital Marketing Conference in Dallas, Texas, where SEO experts from around the world shared their knowledge on how businesses can improve their search rankings online. The good news is that SEO is not just for huge corporations with substantial budgets—there are plenty of strategies a small, local business can use to climb the search engine ranks. If you have a brick-and-mortar location that you want more people to discover through organic search, a Google Business listing is one of the best available resources at your disposal.