At name.com, we’ve found that content marketing is a wildly successful way to drive traffic and increase website conversions. Content marketing can grow your business, too, but only if you’re creating quality content that’s easy to share. Even if you’re already creating quality content, it’s very likely that there are steps you can take to optimize your content marketing strategy to rank higher in search engines, get more social media referrals, and truly get the most out of the time and talent invested in content.
It should be the most terrifying specter to anyone who sells domains: Google has opened a beta version of a registrar and is planning on retailing domain names. This could be a lot like when a Walmart opens next to a corner store, but we break it down into pros and cons; we dig beneath the surface of the largest company on the web and look for something positive about having Godzilla as our competition. Googlzilla?
Also, we discuss the Meme of the Week. It’s has World Cup written all over it.
Many years ago the World Wide Web made a promise. It told people that they could build their own website and it would look sleek and pretty. Many websites were made, but many people were disappointed. Many websites have been abandoned, fading away as low-price, low-quality promises on the lonely outskirts of the Internet.
The Nike and Adidas rivalry heats up during the World Cup. Both brands are vying for eyeballs and engagement that they know will help fuel an enormous amount of sales for years to come. The lucrative prize of winning the “Brand Cup” is why Nike and Adidas come to the World Cup with all of their marketing firepower. The companies work on elaborate campaigns for months and years, knowing that the World Cup is one of the biggest marketing opportunities they have. The companies get the top players to talk about them in commercials, on social media, and in television interviews, in addition to sponsoring everything possible that has to do with the event.
An elevator pitch is a simple way of explaining what your product or service does. It’s called an elevator pitch because you’re supposed to imagine that you get into an elevator with another person, they ask what your company does, and you only have that brief moment in an elevator to give them a meaningful response.
Some people simply know how to get things done. I’m not sure whether you’d call Whitney Trujillo a serial entrepreneur or a biz dev genius or one hip woman who somehow raises two boys (with her husband, Carlos) while harnessing the power of the web to make digital magic, but whatever it is, she garners goodness with great ideas and a ton of hard work. In our second episode of The Web Address, we talk to Trujillo about how she gets so much traffic to her website, The Mother List, and she divulges the secrets to great headlines, tricks of solid SEO, and why you shouldn’t get preachy on the ‘Net. Also, we unveil the latest Meme of the Week and send name.com support legend Erik Kinney into the street to find Denver’s inner Ninjas.
There are a lot of marketing terms thrown around online, and it can be easy to get tripped up in the meaning of some. If you’ve ever wondered, “what is bounce rate?” we’ve created a simple definition that’ll help you understand what exactly bounce rate is.
Most people don’t want to fail. But, if you fail fast and fail early, you’re going to learn quickly and ultimately be a better innovator. You become more innovative when you aren’t afraid of failure because failing is a direct result of bending the implications of what you thought you knew. Failure comes from taking risk and it changes your understanding of reality.
If there’s one thing everybody loves, it has to be cupcakes. Seriously, can you think of anyone who doesn’t like a cupcake? Besides cupcakes being absolutely delicious, they also possess other incredible features. Here are a handful of cupcake facts:
Cupcakes aren’t mammals.
Cupcakes taste totally awesome ALL of the time.
The purpose of the cupcake is to be yummy and make people smile.