Making a killer online marketing strategy isn’t the most difficult thing to do as long as you keep a few fundamental ideas in mind. You need to remember to define your target audience, set clear goals, and address competitor weaknesses when crafting your marketing plan. If you remember to do those three things, there’s no reason why you shouldn’t be able to successfully grow your business.
Google has just published an interesting blog post about SEO best practices on its Webmaster Central Blog, and one interesting detail is that Google is going to start ranking sites with SSL Certificates higher. Google is making this move because it believes in making the internet a more secure place, and a more secure web starts with more secure website connections.
At name.com we like public relations advice as much as any business, but we would be remiss to say that we weren’t overwhelmed with giddiness to hear what Doyle Albee has to say about taking on big issues in a way that makes you look good while actually doing good. So we highly suggest that you watch this month’s Web Address. Mr. Albee, co-owner of Metzger/Albee PR, lays down his decades of experience in a candid, funny and informative way. He reminds you of your access to the biggest megaphone on the planet, that news reporters would like your help (not your generic press release,) and how he helped turn around one of the biggest gaffes in corporate history. He also shares that if you have a job traveling the world taking pictures of beautiful people drinking beer, then maybe you’ve found your place in life. Thankfully for us, Albee moved on from that early (yet awesome) gig to garner a world of PR experience to share in this month’s Web Address.
We were browsing Slideshare.net when we came across a fantastic slideshow from Dr. Pete Meyers, a Marketing Scientist at Moz. The slideshow is titled, “How to Never Run Out of Great Ideas,” and shows how individuals are being bombarded with content, which is making content marketing an increasingly difficult thing to be successful at. It’s becoming hard to stand out with content marketing, which is why Dr. Meyers outlines some easy-to-try processes and strategies that will help make your content marketing efforts more sustainable and effective.
Marketing on Twitter can yield some seriously awesome results for your business. We put together a short slide deck to help you kick start your Twitter marketing efforts to drive more sales and traffic to your website. After reading our guide to Twitter marketing for businesses, you’ll be more motivated than ever to turn to Twitter to find business success.
At name.com, we’ve found that content marketing is a wildly successful way to drive traffic and increase website conversions. Content marketing can grow your business, too, but only if you’re creating quality content that’s easy to share. Even if you’re already creating quality content, it’s very likely that there are steps you can take to optimize your content marketing strategy to rank higher in search engines, get more social media referrals, and truly get the most out of the time and talent invested in content.
It should be the most terrifying specter to anyone who sells domains: Google has opened a beta version of a registrar and is planning on retailing domain names. This could be a lot like when a Walmart opens next to a corner store, but we break it down into pros and cons; we dig beneath the surface of the largest company on the web and look for something positive about having Godzilla as our competition. Googlzilla?
Also, we discuss the Meme of the Week. It’s has World Cup written all over it.
Many years ago the World Wide Web made a promise. It told people that they could build their own website and it would look sleek and pretty. Many websites were made, but many people were disappointed. Many websites have been abandoned, fading away as low-price, low-quality promises on the lonely outskirts of the Internet.
The Nike and Adidas rivalry heats up during the World Cup. Both brands are vying for eyeballs and engagement that they know will help fuel an enormous amount of sales for years to come. The lucrative prize of winning the “Brand Cup” is why Nike and Adidas come to the World Cup with all of their marketing firepower. The companies work on elaborate campaigns for months and years, knowing that the World Cup is one of the biggest marketing opportunities they have. The companies get the top players to talk about them in commercials, on social media, and in television interviews, in addition to sponsoring everything possible that has to do with the event.