CATEGORY: Business

Three great TLDs for startups

Even before all of the New TLDs hit the streets (the first batches of New TLDs are still a few months away from general availability), there are already some great domain extensions for startups beyond the traditionally popular generic TLDs like .COM and .NET. The internet is changing, and extensions that were originally created as country code top-level domains (ccTLDs) have been repurposed as trendy TLDs for startups. Here are some of our favorites:

.CO

co-color.CO is the ccTLD for Colombia, but it’s since become one of the most popular extensions in the startup world. Did you know the Vine app uses a .CO domain name? Or that Twitter uses t.co for URL shortening? Overstock.com is making the most of its alternate domain name, O.co—it’s used as the name for the Oakland A’s and Oakland Raiders stadium: O.co Coliseum.

.CO is great because it’s even shorter than .COM and just as memorable, but has much greater availability. And when you purchase a .CO, you get some pretty cool membership perks via the .CO registry.

Get to know the Name.com marketing team

Last week we introduced you to the Name.com customer support team with a series of short videos about each team member. They’re seriously the coolest cats in the building.

Up next is the marketing team. I’ll let Ashley Forker, our Marketing Manager, handle the introduction:

Like laser beams and buttercream frosting, the marketing team is an exciting, delicious bunch that works to make every moment a special occasion. It’s a busy place, the marketing pod, as it’s where name.com‘s popular Blog, Twitter, Facebook and Youtube accounts are fed their insatiable diet of non-marketing marketing goodness. That’s the trick: how do you market without marketing? You inform and you get customers involved in things they care about. You’ll see that often with our renowned affiliate programs and the countless campaigns that offer endless customer benefits.

I’m not sure what she’s talking about with the laser beam frosting thing. That sounds dangerous and not at all appetizing. Forker is kinda out there sometimes. Anywho, on to the videos!

Ashley Forker, Marketing Manager

How to Create a Custom .US URL Shortener

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The shorter a web address is, the easier it is to remember and share. That’s why a lot of sites that have long URLs are turning to link shorteners. By now, you’ve probably noticed on Twitter that there are tons of short URLs such as bit.ly, ow.ly, and t.co. Sure, you can use one of these services, but what if you want to have your own branded URL? It’s easy to create your own custom URL shortener, and .US is a perfect domain extension to do it with, because it’s only two characters and it’s easy to remember.

Say for example you have a WordPress blog. The URL for a blog post might be http://blog.name.com/2013/marketing-tips/5-reasons-to-use-a-us-as-a-url-shortner/… that’s a really long name and doesn’t look too nice if it’s getting shared. If you set up a custom URL shortener, you could use something like na.me/k251b. That looks way better, right?!

How to Create Your Custom .US URL Shortener

  1. Register a short version of your blog’s URL as a .US. You can do that easily here.
  2. Choose a service that can create custom URLs using your new domain. Some of these services include bit.ly and ow.ly. A quick heads up though—some of these services may require you to pay a small fee to enable custom URL shortening.
  3. That’s it—you’re done it! It’s THAT easy. You can now start using your brand new shortened URL when sending people to your blog or website on social media.

Do you have a .US that is a custom shortened URL? Tell us what it is in the comments!

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The Benefits of Bringing a Small Business Online

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The benefits of bringing a small business online far outweigh the disadvantages. In fact, it could be argued that there are no real disadvantages when it comes to bringing a business online because the Internet is the resource people turn to when they want to learn about products and services. The Internet has become the new first point of contact a customer has with a brand, which means that an online presence is an important strategic weapon for a business to have in its marketing arsenal.

7 Marketing Tips You Can Learn from David Ogilvy

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David Ogilvy was an advertising wizard. He moved from Great Britain to New York City to become the King of Madison Avenue. He became the King by creating some of the most iconic, and in turn, successful advertising campaigns of all time. What’s arguably just as impressive is that his marketing strategies, which he crafted from the ’60s through the ’80s, were so thought-provoking that they can still be applied to products and services today.

We found and dissected a handful of great quotes from Ogilvy to help ignite your marketing mind:

Why are startups turning to .IO?

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.IO has become one of hottest domain name extensions for startups. This is a little peculiar, since .IO has existed since 1997 and was originally assigned as the ccTLD for British Indian Ocean Territory. So, why are startups turning to .IO?

With .IO, startups can get short and memorable names, because .IO has great availability. A .IO domain name can be a better option than coming up with a long and confusing domain name that uses a more established extension (or buying expensive premium domains). To put it simply, .IO’s are an easy way to get a great domain for a great price, and .IO has a handful of other defining benefits.

How Using Big Data Can Help You With Marketing

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Before we talk about how big data helps with marketing, let’s talk about what big data is. Big data refers to a collection of data sets that are large, fast, and complex. Big data is often referred to as the three V’s: high volume, high variety, and high velocity. This means that big data is something that can be used to create new applications built around analytics, which leads to very strategic development.

An open letter to small businesses: Get a .BIZ domain name!

Dear small business owners,

We know it can be difficult to find a good domain name. You’ve probably spent a lot of time searching for a good .COM for your business, only to find that the exact match for your business name was already taken. It might be taken by another small business with an identical name halfway across the country. So eventually you may have settled on a long, confusing .COM domain name with dashes and intentional misspellings and other sorts of wackiness that make your domain difficult to remember.

Well, there’s a solution. There’s an underutilized extension that’s perfect for small businesses: .BIZ.

We’ve got a little exercise for you to try. Take the city you’re located in, and combine it with a generic term for your business (think of where you’d be listed in the yellow pages). Then add .biz to the end. I’m going to use the example of a flower shop located in Denver.

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4 Ways to Help Your Brand Conquer Social Media

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One of the most difficult aspects of social media marketing is how overwhelming it can appear. There are countless ways to position your brand online, which makes it difficult to figure out how to tackle websites like Facebook, Twitter, Pinterest, or Tumblr. You and your brand can begin conquering social media by having a fundamental understanding of four social media tactics: engagement, creating quality content, being pure and original, and constantly experimenting.