CATEGORY: Business

An open letter to small businesses: Get a .BIZ domain name!

Dear small business owners,

We know it can be difficult to find a good domain name. You’ve probably spent a lot of time searching for a good .COM for your business, only to find that the exact match for your business name was already taken. It might be taken by another small business with an identical name halfway across the country. So eventually you may have settled on a long, confusing .COM domain name with dashes and intentional misspellings and other sorts of wackiness that make your domain difficult to remember.

Well, there’s a solution. There’s an underutilized extension that’s perfect for small businesses: .BIZ.

We’ve got a little exercise for you to try. Take the city you’re located in, and combine it with a generic term for your business (think of where you’d be listed in the yellow pages). Then add .biz to the end. I’m going to use the example of a flower shop located in Denver.


4 Ways to Help Your Brand Conquer Social Media


One of the most difficult aspects of social media marketing is how overwhelming it can appear. There are countless ways to position your brand online, which makes it difficult to figure out how to tackle websites like Facebook, Twitter, Pinterest, or Tumblr. You and your brand can begin conquering social media by having a fundamental understanding of four social media tactics: engagement, creating quality content, being pure and original, and constantly experimenting.

Startup Couple: A Tutorial to Tech Fluency

It’s Denver Startup Week and sometimes it’s hard to get past certain things … like language. The jargon of the startup community can be an adventure on its own. To celebrate the parlance of the industry, we contacted doting couple Brad Feld and Amy Batchelor, two people who couldn’t be more associated with the Denver/Boulder tech explosion, and interviewed them. Turns out that they are the perfect pair to disrupt and revolutionize the status quo. Whilst iterating, they drill down in an epic paradigm shift of leverage, and emerge Rock Stars and/or Ninjas of the Startup Community.

It happens to the best of us. One day you’re just a person, the next day you’re an epic maven. It’s all about the pivot.

Who exactly are Brad Feld and Amy Batchelor? They recently co-authored Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. Brad is an MIT grad who has a hand in more startups than Dick Clark had Rocking New Year’s Eves. Amy is an author and blogger who puts the “we” in awesomeness. She works to bring people together through grants to non-profit organizations in the arts, education, entrepreneurship, conservation and the environment, health and human services, women’s and human rights, international development, capacity building, and progressive public policy.

And not to be outdone, Brad and his partners at the Foundry Group donated $100,000 to assist with flood recovery in Boulder.

Yah, they’re rock stars. And/or ninjas.

3 social media tips for your WordPress blog


You’ve worked hard to create quality content for your WordPress blog or website, and now you want to make sure people actually see that content, right? One channel for distributing your website’s content will obviously be social media, but WordPress themes can be hit or miss when it comes to presenting you with great social media integration options. Here are some basic guidelines for giving your WordPress site a better social media presence, and some suggestions for plugins that will get the job done.

Branding: The Six Principles of Contagious Ideas


The book Contagious: Why Things Catch On, by Jonah Berger, is a quick read that is guaranteed to get your brain buzzing. If you’re in the marketing and advertising industry, it’s full of simple and fun to read “Why didn’t I think of that?!” notions. Berger, who is a Professor of Marketing at The Wharton School of the University of Pennsylvania, has spent hours upon hours researching messages that became contagious, meaning they caught on and became viral sensations. Berger’s research led him to create what he calls six key STEPPS. The STEPPS are all great things to consider when you’re using tools to position your brand online, because they’ll help make your brand more sharable and start an online conversation about your product.

Here are Berger’s six principles of contagious ideas:

Branding: YouTube Gets a New Logo



You may have noticed the YouTube logo change on your mobile device recently, but now Google is rolling out a new logo and branding overhaul for YouTube across multiple platforms– with the dramatic logo change now visible on Facebook and Twitter. The new logo replaces the plush and plump looking old logo with a modernized and extremely simplistic new one. However, YouTube hasn’t yet replaced the logo on the actual YouTube website yet. What do you think of the new YouTube logo?


Comment below with your thoughts on the new logo:

10 Creative Landing Pages

Startups spend a lot of time working on their landing pages. This is for good reason, because the landing page is the first time a potential user meets your company and your product. If they like what they see, they’re more likely to sign up for the service or purchase the product. A good landing page gets users interested in a product or service and converts visitors into users. We decided to look at 10 creative landing pages. This list is no particular order, it’s just a random sampling of pages we think are fantastic.

Building a better contact page

Whether you’re an online business trying to provide your customers with the best support possible, or a blogger who wants to make it easy for readers to send feedback, it’s crucial to have a good contact page on your website. Here are a few tips for creating an effective contact page.

Make it easy to find the contact page in the first place

This may seem obvious, but it’s surprising how many sites bury their contact page deep in a drop-down menu or only include a “contact us” link in the page footer. Unless you’re actively trying to avoid having people contact you, your “Contact us” link should be easy to find.

Providing great customer support is a big thing at, so having an obvious  “support” link in our site header is an absolute necessity.

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How to create buttons that tell your website visitors what to do next

Are you telling your website visitors what they should do next? If they’ve landed on a page where you want them to do something—begin a download, sign up for an email list, purchase a product, etc.—you’ll find far more success if you visually invite them to do it. In other words, you need a good Call to Action (CTA) buttons.

CTAs are crucial in getting the user to perform a desired action. Here are a few basic tips for creating effective CTA buttons for your website or blog.

Make your CTA stand out

The call to action button needs to command attention. Your visitors shouldn’t have to scan the page to figure out what to do next. It should be completely obvious that they need to click HERE to begin a download, add a product to their shopping cart, etc.

This doesn’t mean your CTA needs to be a giant, obnoxious, flashing button that says “CLICK ME NOW!!!!!!” That might turn users off and cause them to leave your site. But your CTA should be an attractive, inviting color that stands out from the rest of the page. Here are two great infographics from Fast Company and that can help you choose a color for your CTA buttons.