CATEGORY: Business

How to create buttons that tell your website visitors what to do next

Are you telling your website visitors what they should do next? If they’ve landed on a page where you want them to do something—begin a download, sign up for an email list, purchase a product, etc.—you’ll find far more success if you visually invite them to do it. In other words, you need a good Call to Action (CTA) buttons.

CTAs are crucial in getting the user to perform a desired action. Here are a few basic tips for creating effective CTA buttons for your website or blog.

Make your CTA stand out

The call to action button needs to command attention. Your visitors shouldn’t have to scan the page to figure out what to do next. It should be completely obvious that they need to click HERE to begin a download, add a product to their shopping cart, etc.

This doesn’t mean your CTA needs to be a giant, obnoxious, flashing button that says “CLICK ME NOW!!!!!!” That might turn users off and cause them to leave your site. But your CTA should be an attractive, inviting color that stands out from the rest of the page. Here are two great infographics from Fast Company and that can help you choose a color for your CTA buttons.

WordPress now powers 18.9% of the Internet


Ready for an absolutely mind-boggling statistic about WordPress? The blogging and website platform now powers 18.9 percent of the Internet, according to WordPress creator Matt Mullenberg.

“We’re now up to 18.9 percent of the web running WordPress,” Mullenberg said. “… We’re going to see the number of people who have WordPress as part of their daily habits grow exponentially.”

Mullenberg shared this staggering statistic at the annual San Francisco WordCamp conference. In the talk he also chatted about the next two versions of WordPress in the pipeline, including some insight about how the company envisions its own growth.

Most of the sites and blogs that use WordPress are in English—about 66 percent of them. Monthly pageviews for WordPress-powered sites is now massive, with 4 billion projected pageviews for all WordPress sites combined in 2013.

What do your brands colors say about your business?


Recently studies have shown that the color of a product influences how a customer perceives the product and actually influences purchasing decision by 60-80 percent. Could picking the wrong color for your brand be the kiss-of-death before your product even gets off of the ground?

“Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe,”

Color is the very first thing that a person notices when examining a brand. Interestingly, there are only a few colors that are used very often: blue, red, black/grayscale, and yellow.

Why your business needs a .BIZ domain name

biz_logoA recent study found that about half of small businesses are unhappy with their respective domain names. In the same study, 55 percent of business owners polled said they believe they’ve lost business because of their domain name, and 52 percent would change their domains if they could.

That’s crazy! A website is essential when you’re running a business, even if you’re not selling anything online. It gives your business credibility and helps customers (existing and potential) find your contact information and business hours.

If you’re unhappy with your business’ domain name, consider getting a .BIZ domain name. They’re $4.99!

First, it’s important to realize that you’re not stuck with your existing domain. With URL forwarding, you could purchase a new domain, and then forward it to your existing website. You’d be able to market your business with a newer, easier-to-remember address, yet you wouldn’t lose any of your established customers who are familiar with your old domain.

5 TED Talks That Will Captivate and Inspire You


Are you thinking about building a new website or have a form of writers block, that we’ll call tech block, with your current project? We decided to hunt down some of the most amazing and, most importantly, inspiring TED talks to help your brain shift back into rapid-fire thinking mode. We’re pretty confident that the TED talks below will captivate you and stimulate your mind:

How to protect your account with an extra password

Passwords can be pretty tricky to guess as long as you’re not lazy when creating them. By keeping a few best practices in mind, you can create a password that will be extremely tough to crack.

But it’s a big bad internet world, and there’s still a chance your username and password combo could be compromised. That’s why we provide a 100 percent absolutely free way to add an extra layer of protection to your account. It’s called NameSafe.


5 Big Websites that Use WordPress (Part 1)

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It’s a common misconception that WordPress is strictly a platform for personal and small business blogs. This is a misconception because a lot of big businesses and media outlets pick WordPress as their content management system, not just blogging platform. If you’ve been on fence about using’s one-click WordPress installation tool, RapidPress, this list of 5 big websites that use WordPress could give you the final piece of mind to go with WordPress for your business or personal website.

How to add Google Analytics to your WordPress website


This post is part of an ongoing series about building a WordPress website using’s products and account management features.

Analyzing your website’s traffic is crucial if you want to improve its usability and performance, and the easiest way to access all the data you need is with Google Analytics.

But much like installing WordPress yourself can be confusing if you’re not that tech-savvy (that’s why created RapidPress!), getting Google Analytics up and running can be a little intimidating if you’re hot familiar with HTML. You need to fill out a form at the Google Analytics website (the easy part) and then add a Tracking ID to the code in your site header (the not-so-easy part).

But since we’re working with WordPress, there’s a plugin that’ll automate the installation process: Google Analytics for WordPress. Today I’ll install the plugin on and get Google Analytics up and running.

How to use email marketing to get more website traffic, Part 2

Last week I discussed some of the basics of email marketing: choosing an email marketing service, getting subscribers, and creating HTML emails. Today I’ll wrap it up with tips on subject lines, email content, and scheduling.

Subject lines need to be short, especially when they’re being read on mobile devices.

Subject lines

The first step in writing a subject line is knowing what not to do. Internet Service Providers and email clients have spam filters that detect certain words, phrases, punctuation, and formatting styles that suggest an email is spam. Using the following tactics won’t automatically land your email in a recipient’s spam folder, but when you’re writing a subject line try to avoid:

  • A heavy emphasis on money/price
  • ALL CAPS and excessive QUOTATION MARKS!!!!!
  • Making the message sound urgent, eg. CLICK NOW! or DON’T MISS OUT!

Beyond those basic rules, the best practices for creating a subject line is to keep it short and simple.

  1. Short—With more and more people reading email primarily on mobile devices (41 percent and growing!), subject lines need to be extremely concise. For instance, the mail app on an iPhone only displays about 40 characters of a subject line. According to litmus (an email testing service), subject lines with 28-39 characters have the best click rates.
  2. Simple—It may be tempting to get clever with your subject lines, but resist the urge. You’re emailing subscribers (if you’re playing by the rules), so these are people who’ve either volunteered to receive emails from you or purchased your products/services. Use the subject line to tell them exactly what they’re receiving: a monthly newsletter, a discount, a notification about new content, etc.

Three plugins that will greatly improve your WordPress website


This post is part of an ongoing series about building a WordPress website using’s products and account management features.

When you first create a WordPress website, it’s bare bones. You get a basic theme and the ability to start blogging right away, but not much else. Once you start adding custom themes and installing plugins your site can improve by leaps and bounds. Today I’ll add three simple plugins to the WordPress site.

What’s a plugin?

Plugins are like apps that you can install on your WordPress site to improve its functionality. Some plugins affect the appearance and usability of your site on the user side, while others are great for managing the back end of your site. There are a ton of plugins out there—nearly 26,000—and you can search, download, rate, and comment on plugins at the WordPress plugin directory.