March 14, 2012
by Shannon
1 Comment
Four Conversion Optimization posts down, two to go! Today I'm going to be talking about establishing trust and confidence in your potential customers. Have you ever landed on a website with terrible, flashy design work that hurts your eyes? How … Continue reading
February 24, 2012
by Shannon
1 Comment
The time has come for another Conversion Optimization post! In today's edition of Conversion Optimization Blog Posts I'm going to discuss User Personas. You can find the other Conversion posts here. Having a website allows you to reach people all … Continue reading
February 10, 2012
by Shannon
0 comments
You've waited for it and here it is! This is the second blog post in our Conversion Optimization series. Today we'll be discussing conversion metrics, the numbers that measure a website's effectiveness. Obtaining a higher conversion rate is the ultimate … Continue reading
January 25, 2012
by Shannon
0 comments
It's time to analyze a buzzword that seems to pop up all over the Internet these days. Conversion. What is conversion and why does it matter? Simply put, an online conversion occurs when a website visitor does what you want … Continue reading