At name.com, we’ve found that content marketing is a wildly successful way to drive traffic and increase website conversions. Content marketing can grow your business, too, but only if you’re creating quality content that’s easy to share. Even if you’re already creating quality content, it’s very likely that there are steps you can take to optimize your content marketing strategy to rank higher in search engines, get more social media referrals, and truly get the most out of the time and talent invested in content.
There are a lot of marketing terms thrown around online, and it can be easy to get tripped up in the meaning of some. If you’ve ever wondered, “what is bounce rate?” we’ve created a simple definition that’ll help you understand what exactly bounce rate is.
Startups spend a lot of time working on their landing pages. This is for good reason, because the landing page is the first time a potential user meets your company and your product. If they like what they see, they’re more likely to sign up for the service or purchase the product. A good landing page gets users interested in a product or service and converts visitors into users. We decided to look at 10 creative landing pages. This list is no particular order, it’s just a random sampling of pages we think are fantastic.