CATEGORY: Domains

Why you should ditch QR codes for New Domains

QR codes may have hit the U.S. with a bang back in 2009, but they have gone out of style in recent years with a decisive whimper. Even so, some brands and individuals continue to use QR codes to encourage others to visit a particular area on their websites. From billboards to business cards, QR codes can be spotted still clinging to existence for one simple reason: People don’t know how else to make it easy for others to access certain landing pages.

.BRAND domains see significant growth in 2015

Slowly but surely, the way people navigate websites may be changing. We’re used to typing in a URL we’re familiar with and then clicking through the site to navigate to where we want to go. Or we might hop on our favorite social network and search for a particular business or individual to follow along with their feed. But with the rising popularity of .BRAND domains, this practice may eventually fade away in favor of a more streamlined website navigation experience.

Defensive domain registration: Is it necessary?

If you’re following news about the U.S. presidential campaign, you already know that the soap opera known as politics is getting crazy. And here’s the latest development: type http://jebbush.com into your browser and you’ll end up in a place that you probably weren’t expecting—Donald Trump’s campaign website. Even though Jeb Bush is using Jeb2016.com as the home for his campaign material, he’s likely looing a lot of web traffic when visitors type his full name into their browsers, tack the .COM onto the end, and are promptly redirected to his competition’s site.

Although stories like this don’t often make headlines, this kind of situation occurs more frequently than one might expect. Even though copyright and trademark laws help to protect brands, products, and ideas that could be considered intellectual property, individuals can still find themselves in these sort of situations.

5 websites doing exact match domains right

As the Big Brother of the internet, Google plays a huge role in how and if your website is discovered online. Whether someone is actively searching for your business, or just a product or service that matches their needs, the way consumers search should be taken into consideration when choosing a URL. Exact match domains are a great tool for helping you improve your website’s search engine rankings.

But some website owners are taking advantage of New Domains to integrate powerful keywords into their URLs. In fact, there are some sites that have managed to increase their search engine rankings dramatically by using domains that match commonly searched phrases that are relevant to them and their business.

Check out these five examples of exact match domains that are killing it with search engine ranking.

New Domains aren’t so new anymore, and they’re becoming a big part of the internet

When ICANN first revealed the list of New Domain applications in June 2012, the idea of straying beyond the few domain names available on the internet at that time was hard to comprehend. Years later, there are more than 1,000 domain extensions that are available for registration. Even so, the majority of the population still has very little knowledge that there are options like .NINJA, .LAWYER, or .ROCKS available for their website.

But “very little” knowledge about New Domain names is a significant step from “no knowledge at all,” and frankly, an enormous leap for those who are in the domain industry. In fact, as little as two years ago most people still had no idea what a domain name was.

Why New Domains are your new favorite networking tool

Making yourself or your business stand out amongst your competitors is no easy task. But having an online presence that is unique and interesting can give you a serious advantage—even before your new connection visits your website.

By using a New Domain that informs visitors of what it is you do or what you are passionate about, you can stand out for all the right reasons. Eye-catching, informative, and great looking on a business card, New Domains offer distinct advantages that can benefit website owners of all kinds.

5 of our favorite startups using New Domains at Web Summit

We made the long trek from Denver to Dublin for Web Summit recently and it was a fantastic time that was definitely worth the journey. We learned lesson after lesson in Dublin and saw opportunity after opportunity for not only the tech industry as a whole, but also for New Domains in particular.

On the New Domain front, we saw dozens of startups using New Domains as their primary URL for business websites. This is a stark contrast to the behavior and feelings regarding New Domains that we encountered in the past at similar events. Just a year ago we were hearing skepticism from the startup community regarding New Domains, but we’re now seeing both personal adoption and adoption from up-and-coming businesses.

To highlight some of the great usage of New Domains that we saw at Web Summit, we created a list of some of our favorites (in no particular order):

5 amazing examples of .STUDIO domains

Last week we shared some of our favorite examples of .LIVE domains being put into action after only one week into General Availability. But now, as the use of two of the newest New Domains continues to skyrocket, we direct our attention to .STUDIO and all of the creative ways it’s being used.

We’ve selected a few of our favorite examples of .STUDIO domains that are making bold statements online. So take a look and get ready to be inspired!

See how these awesome .LIVE domains are being used

It’s been just over a week since the release of .LIVE and .STUDIO, and what a week it’s been! Already, websites and URLs that use these domain endings are popping up and being used by companies that aren’t afraid to be innovative.

An extensive list of companies (which includes big names like 20th Century Fox, Absolut, Amazon, Dreamworks, Entrepreneur Media, Marvel, Major League Baseball, Microsoft, Oracle, Paramount, SoulCycle Inc., Twitch, Universal Music, and Warner Brothers) have already registered .STUDIO and .LIVE domains. While uses for these particular domains are still yet to be determined, there are a few key businesses that are already using .LIVE domains in particular to make a splash on the web.