6 reasons every small business needs website content

Our friends at Textbroker were kind enough to share some insight with us about why great content is essential for a great website. If you’re a small or medium-sized business, a freelancer, or just have a personal website, learn why fresh content is one of the most powerful tools you have for bringing in new clients or viewers.

According to Statistic Brain Research Institute, only half of small businesses have websites. When asked the reason for not building a site, 41 percent of site-less brands claimed it wasn’t a priority. Out of the companies that had published a site, nearly half confessed that no updates had ever been made since its inception. Although rumor has it that creating or actively maintaining an online presence isn’t necessary, companies with top-notch content have the ability to reach the 97—yes 97—percent of consumers who state they search online for products and services. Still skeptical? Here are a few reasons new, high-quality website content is just what your business needs, as well as guidance on how to produce it.

Calling all NGOs—your domain name is waiting!

Our friends at the Public Interest Registry (PIR)—who are most commonly known for bringing you the .ORG domain space—have unveiled two more relevant domains for Non-Governmental Organizations. In this post, they explain how .NGO and .ONG can be used and how you can secure these domains for your own website.

Non-Governmental Organizations help to make our world safer, cleaner, and better for everyone. But there has never been an easy way for NGOs to prove their validity in the crowded online world. Until now…

How to know if your site is ready for advertising

If you have a small to midsize business, or even just a large web following, you might be ready to start using your website as a source of income. To help out those who are thinking about monetizing their websites, our friends at sovrn Holdings, Inc. shared their expertise on how to know when your website is ready for advertising. 

Knowing when your site is ready for advertising is tricky. Should you roll out advertising when you launch or wait until your site is getting thousands of page views per day?

Uplift Social talks expansion, partnerships, and New Domains

Uplift Social is a new but rapidly-growing contender in the social media management game. Owen Smith, the company’s co-founder, recently spoke with us here at to discuss how the business got its start and what’s in store for the future.

How and when did Uplift Social get started?

Uplift Social was founded back in December 2014 by myself and my co-founder and CTO, Ainsley. With the explosion of social media in the last few years it has never been a better time for businesses to start growing their community and promoting themselves through social. We see a huge opportunity for growth and expansion in the social media management and marketing space—that’s why we jumped in and started Uplift Social!

Why SQL is Important for Marketers

This is a guest post from Justin Mares, the co-author of the upcoming Traction Book. He formerly ran growth at Exceptional Cloud Services, before they were acquired by Rackspace in 2013. 

Today’s best marketers and growth hackers are data-driven. They are able to pull data about their marketing campaigns, and use that data to get a clear picture of what’s working (and what’s not).

A key component of being data-driven is the ability to quickly collect data. For pulling data from customer databases, there are few better tools out there than SQL, and none that are more popular.

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