CATEGORY: Marketing

3 ingredients for cooking up a killer marketing strategy

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Making a killer online marketing strategy isn’t the most difficult thing to do as long as you keep a few fundamental ideas in mind. You need to remember to define your target audience, set clear goals, and address competitor weaknesses when crafting your marketing plan. If you remember to do those three things, there’s no reason why you shouldn’t be able to successfully grow your business.

Slides: How to never run out of great ideas

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We were browsing Slideshare.net when we came across a fantastic slideshow from Dr. Pete Meyers, a Marketing Scientist at Moz. The slideshow is titled, “How to Never Run Out of Great Ideas,” and shows how individuals are being bombarded with content, which is making content marketing an increasingly difficult thing to be successful at.  It’s becoming hard to stand out with content marketing, which is why Dr. Meyers outlines some easy-to-try processes and strategies that will help make your content marketing efforts more sustainable and effective.

5 Ways to Optimize Your Content Marketing to Drive Sales and Traffic

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At name.com, we’ve found that content marketing is a wildly successful way to drive traffic and increase website conversions. Content marketing can grow your business, too, but only if you’re creating quality content that’s easy to share. Even if you’re already creating quality content, it’s very likely that there are steps you can take to optimize your content marketing strategy to rank higher in search engines, get more social media referrals, and truly get the most out of the time and talent invested in content.

Why SQL is Important for Marketers

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This is a guest post from Justin Mares, the co-author of the upcoming Traction Book. He formerly ran growth at Exceptional Cloud Services, before they were acquired by Rackspace in 2013. 

Today’s best marketers and growth hackers are data-driven. They are able to pull data about their marketing campaigns, and use that data to get a clear picture of what’s working (and what’s not).

A key component of being data-driven is the ability to quickly collect data. For pulling data from customer databases, there are few better tools out there than SQL, and none that are more popular.