Marketing

Slides: How to never run out of great ideas


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We were browsing Slideshare.net when we came across a fantastic slideshow from Dr. Pete Meyers, a Marketing Scientist at Moz. The slideshow is titled, “How to Never Run Out of Great Ideas,” and shows how individuals are being bombarded with content, which is making content marketing an increasingly difficult thing to be successful at.  It’s becoming hard to stand out with content marketing, which is why Dr. Meyers outlines some easy-to-try processes and strategies that will help make your content marketing efforts more sustainable and effective.

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Successful Twitter Marketing: A Guide to Twitter Marketing for Businesses


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Marketing on Twitter can yield some seriously awesome results for your business. We put together a short slide deck to help you kick start your Twitter marketing efforts to drive more sales and traffic to your website. After reading our guide to Twitter marketing for businesses, you’ll be more motivated than ever to turn to Twitter to find business success.

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Growing Your Business: Lessons from Uber on Fueling Growth


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Uber grew, fast. We looked at how the car service was able to grow so quickly, so that you can apply some of the things that they did to help grow your own business:

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5 Ways to Optimize Your Content Marketing to Drive Sales and Traffic


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At name.com, we’ve found that content marketing is a wildly successful way to drive traffic and increase website conversions. Content marketing can grow your business, too, but only if you’re creating quality content that’s easy to share. Even if you’re already creating quality content, it’s very likely that there are steps you can take to optimize your content marketing strategy to rank higher in search engines, get more social media referrals, and truly get the most out of the time and talent invested in content.

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3 social media tips for your WordPress blog


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You’ve worked hard to create quality content for your WordPress blog or website, and now you want to make sure people actually see that content, right? One channel for distributing your website’s content will obviously be social media, but WordPress themes can be hit or miss when it comes to presenting you with great social media integration options. Here are some basic guidelines for giving your WordPress site a better social media presence, and some suggestions for plugins that will get the job done.

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How to use email marketing to get more website traffic, Part 2


Last week I discussed some of the basics of email marketing: choosing an email marketing service, getting subscribers, and creating HTML emails. Today I’ll wrap it up with tips on subject lines, email content, and scheduling.

Subject lines need to be short, especially when they’re being read on mobile devices.

Subject lines

The first step in writing a subject line is knowing what not to do. Internet Service Providers and email clients have spam filters that detect certain words, phrases, punctuation, and formatting styles that suggest an email is spam. Using the following tactics won’t automatically land your email in a recipient’s spam folder, but when you’re writing a subject line try to avoid:

  • A heavy emphasis on money/price
  • ALL CAPS and excessive QUOTATION MARKS!!!!!
  • Making the message sound urgent, eg. CLICK NOW! or DON’T MISS OUT!

Beyond those basic rules, the best practices for creating a subject line is to keep it short and simple.

  1. Short—With more and more people reading email primarily on mobile devices (41 percent and growing!), subject lines need to be extremely concise. For instance, the mail app on an iPhone only displays about 40 characters of a subject line. According to litmus (an email testing service), subject lines with 28-39 characters have the best click rates.
  2. Simple—It may be tempting to get clever with your subject lines, but resist the urge. You’re emailing subscribers (if you’re playing by the rules), so these are people who’ve either volunteered to receive emails from you or purchased your products/services. Use the subject line to tell them exactly what they’re receiving: a monthly newsletter, a discount, a notification about new content, etc.
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How to use email marketing to get more website traffic, Part 1


That’s a good-lookin’ email newsletter. Click through to see the full HTML version.

Some good SEO work will drive new visitors to your site, and social media networks are great for sharing your content as soon as it’s live on your website. But often your most valuable visitors are the ones who already know about your site—especially if it’s a business—and you want to keep those people coming back. That’s where email newsletters can be extremely valuable.

Got a new product, promotion, or limited-time discount for your business? Send an email to your subscribers. Just added some great new content? Send an email to your subscribers. Making a major update to your site? Send an … you get the idea.

Choosing an email marketing service

The best advice here is to shop around. Most email marketing services let you create an account for free. You can create emails and even send test campaigns, and won’t have to pay until you actually start sending emails to your subscribers.

All services have their pros and cons. Do some research, create a few free accounts, and see what works best based on the number of emails you want to send, the features offered, and your own technical savvy.

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Selling sex isn’t as easy as it looks


We like to give our competition a hard time about selling sex and objectifying women. It’s kind of what they’re known for.

But sometimes we’re willing to climb off our high horse and succumb to the latest marketing trends. We’re willing to sell sex, too. Trouble is, we don’t have Danica Patrick or Bar Rafaeli on our side.

We just have this guy:

The community evangelist in his natural sexy habitat.

The community evangelist and aspiring sex symbol in his natural habitat.

That’s Jared Ewy, our community evangelist. He may not fit into YOUR definition of sexy, but at name.com we believe beauty is in the eye of the beholder.

In Jared’s words, “Sexy is so hot. It’s the flesh, the curves, round things. And nature. I think. Yeah, I think nature is sexy, but I’m not sure how you consummate that…”

I couldn’t have said it better myself...

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Social Media and YouTube Secrets we Stole From Corporate: Part 2 of 2


This is Part 2 of 2 and the more useful of the pair. As a matter of fact, this could be the most useful blog entry ever.
You could be like us, a group of passionate nerds pouring their heart and souls into creativity, but not getting the traction you believe it should get. We could be delusional, and our videos and tweets and blogs may not deserve the attention we think they do. But then we all must be nuts, because everyone on the ‘net is clamoring for eyeballs. Well we visited our new corporate owners, Demand Media, and despite bristling at the word “corporate” (and “Demand” can be a bit harsh), we fell in love with their brains. How could we not? The company was started just seven years ago and already owns some of the biggest brands on the web...
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What Would Don Draper do?


It’s been an intense week of meetings.

Anybody for a smoke?

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