Lessons learned from the Internet Summit conference
Last week I was lucky enough to attend the 2016 Internet Summit conference in Raleigh, NC. It was two full days of panels, sessions, and talks with digital marketers representing companies of all sizes, who came together to share their expertise with others in the industry.
Even if you weren’t at the conference, you can still learn from the event and apply some of these strategies to your own marketing tactics. Here’s a roundup of our top lessons learned from the event.
Why you need to stop using a personal email for business
If you’re in the U.S., you would have to be living under a rock to not have heard about Hilary Clinton’s email scandal, in which the former secretary of state used her personal email account for work-related purposes. It’s a cautionary tale that serves as a good reminder to keep your business communications separate from your personal ones.
5 ways to promote your business via email marketing
If you’re like most people, your inbox is flooded daily with emails from various companies and websites that you’ve bought from or subscribed to. Some, you likely open without fail, while others head straight to the junk folder.
So what differentiates the beneficial emails from the less enticing ones? Offering subscribers valuable email interactions can help you increase your customer base and build brand loyalty. These are some of the best ways to use email marketing in a way that promotes your business.