If you’re in the U.S., you would have to be living under a rock to not have heard about Hilary Clinton’s email scandal, in which the former secretary of state used her personal email account for work-related purposes. It’s a cautionary tale that serves as a good reminder to keep your business communications separate from your personal ones.
5 ways to promote your business via email marketing
If you’re like most people, your inbox is flooded daily with emails from various companies and websites that you’ve bought from or subscribed to. Some, you likely open without fail, while others head straight to the junk folder.
So what differentiates the beneficial emails from the less enticing ones? Offering subscribers valuable email interactions can help you increase your customer base and build brand loyalty. These are some of the best ways to use email marketing in a way that promotes your business.
6 best practices for better email deliverability
Email is a great way to engage users with your business or website, let clients know about discounts and deals, and encourage repeat visits. But the time and effort you put into these emails is all for nothing if they end up in a spam folder. Follow these six best practices for better email deliverability.