CATEGORY: Marketing

5 ways to promote your business via email marketing

If you’re like most people, your inbox is flooded daily with emails from various companies and websites that you’ve bought from or subscribed to. Some, you likely open without fail, while others head straight to the junk folder.

So what differentiates the beneficial emails from the less enticing ones? Offering subscribers valuable email interactions can help you increase your customer base and build brand loyalty. These are some of the best ways to use email marketing in a way that promotes your business.