Email is a great way to engage users with your business or website, let clients know about discounts and deals, and encourage repeat visits. But the time and effort you put into these emails is all for nothing if they end up in a spam folder. Follow these six best practices for better email deliverability.
Why custom email is a must in the light of increased DMARC adoption
If you regularly send outbound emails to website visitors or customers, a recent increase in the adoption of DMARC could seriously affect your sends if you are not using a custom email address. Increasing numbers of email service and email marketing providers are cracking down on the use of generic email addresses in an attempt to protect receivers from phishing and spam. Although DMARC adoption is good news for email receivers, it can be bad news for email marketers who are not using a custom email address.
Etsy users can now sell goods via custom websites
Etsy recently announced a big change that’s going to help its user base of online sellers brand their eCommerce stores more effectively. Pattern by Etsy, a website building tool geared toward eCommerce, now allows artists, crafters, and other Etsy sellers to conduct their businesses through custom domain names and websites.
Branded navigation: How New Domains make it easier to share your best content
An online presence is a requirement for modern day businesses that want to prosper. But for most companies, that means more than just a website: it involves YouTube, Twitter, Facebook, a careers page, and more. And across each of these platforms or web pages, a strong, recognizable brand image must be present.
Making a killer online marketing strategy isn’t the most difficult thing to do as long as you keep a few fundamental ideas in mind. You need to remember to define your target audience, set clear goals, and address competitor weaknesses when crafting your marketing plan. If you remember to do those three things, there’s no reason why you shouldn’t be able to successfully grow your business.