CATEGORY: Marketing

Why it’s time to get your brick-and-mortar store online

Toys R Us, the iconic retailer of our childhood, filed for bankruptcy this month, citing a lack of traffic to their brick-and-mortar stores as one of the reasons why the business has been on a slow downward spiral. Their lackluster online store and their inability to compete with online retail giants like Amazon proves that having a customer-facing storefront is no longer enough to bring consistent business through the door. If you own a brick-and-mortar business that sells goods, it’s time to seriously consider taking your shop online.

The long road to internet success, part 4: Content with content

Part 4 of the series, “The long road to internet success”. Read Part 3 here. 

So far we have traveled down an amazing road. To recap (or you can do it here, here and here), we’re trying first hand to see what it takes to grow a brand on the internet. We began with an intro to the project—this idea that a Name.com employee can use Name.com products to catch up with his dreams—and then moved into the importance of consistency before dealing with the overwhelming specter of fear.

Lessons learned from the Internet Summit conference

Last week I was lucky enough to attend the 2016 Internet Summit conference in Raleigh, NC. It was two full days of panels, sessions, and talks with digital marketers representing companies of all sizes, who came together to share their expertise with others in the industry.

Even if you weren’t at the conference, you can still learn from the event and apply some of these strategies to your own marketing tactics. Here’s a roundup of our top lessons learned from the event.

5 ways to promote your business via email marketing

If you’re like most people, your inbox is flooded daily with emails from various companies and websites that you’ve bought from or subscribed to. Some, you likely open without fail, while others head straight to the junk folder.

So what differentiates the beneficial emails from the less enticing ones? Offering subscribers valuable email interactions can help you increase your customer base and build brand loyalty. These are some of the best ways to use email marketing in a way that promotes your business.