Marketing

How to use email marketing to get more website traffic, Part 2


Last week I discussed some of the basics of email marketing: choosing an email marketing service, getting subscribers, and creating HTML emails. Today I’ll wrap it up with tips on subject lines, email content, and scheduling.

Subject lines need to be short, especially when they’re being read on mobile devices.

Subject lines

The first step in writing a subject line is knowing what not to do. Internet Service Providers and email clients have spam filters that detect certain words, phrases, punctuation, and formatting styles that suggest an email is spam. Using the following tactics won’t automatically land your email in a recipient’s spam folder, but when you’re writing a subject line try to avoid:

  • A heavy emphasis on money/price
  • ALL CAPS and excessive QUOTATION MARKS!!!!!
  • Making the message sound urgent, eg. CLICK NOW! or DON’T MISS OUT!

Beyond those basic rules, the best practices for creating a subject line is to keep it short and simple.

  1. Short—With more and more people reading email primarily on mobile devices (41 percent and growing!), subject lines need to be extremely concise. For instance, the mail app on an iPhone only displays about 40 characters of a subject line. According to litmus (an email testing service), subject lines with 28-39 characters have the best click rates.
  2. Simple—It may be tempting to get clever with your subject lines, but resist the urge. You’re emailing subscribers (if you’re playing by the rules), so these are people who’ve either volunteered to receive emails from you or purchased your products/services. Use the subject line to tell them exactly what they’re receiving: a monthly newsletter, a discount, a notification about new content, etc.
Read More

How to use email marketing to get more website traffic, Part 1


That’s a good-lookin’ email newsletter. Click through to see the full HTML version.

Some good SEO work will drive new visitors to your site, and social media networks are great for sharing your content as soon as it’s live on your website. But often your most valuable visitors are the ones who already know about your site—especially if it’s a business—and you want to keep those people coming back. That’s where email newsletters can be extremely valuable.

Got a new product, promotion, or limited-time discount for your business? Send an email to your subscribers. Just added some great new content? Send an email to your subscribers. Making a major update to your site? Send an … you get the idea.

Choosing an email marketing service

The best advice here is to shop around. Most email marketing services let you create an account for free. You can create emails and even send test campaigns, and won’t have to pay until you actually start sending emails to your subscribers.

All services have their pros and cons. Do some research, create a few free accounts, and see what works best based on the number of emails you want to send, the features offered, and your own technical savvy.

Read More

Selling sex isn’t as easy as it looks


We like to give our competition a hard time about selling sex and objectifying women. It’s kind of what they’re known for.

But sometimes we’re willing to climb off our high horse and succumb to the latest marketing trends. We’re willing to sell sex, too. Trouble is, we don’t have Danica Patrick or Bar Rafaeli on our side.

We just have this guy:

The community evangelist in his natural sexy habitat.

The community evangelist and aspiring sex symbol in his natural habitat.

That’s Jared Ewy, our community evangelist. He may not fit into YOUR definition of sexy, but at name.com we believe beauty is in the eye of the beholder.

In Jared’s words, “Sexy is so hot. It’s the flesh, the curves, round things. And nature. I think. Yeah, I think nature is sexy, but I’m not sure how you consummate that…”

I couldn’t have said it better myself...

Read More

Social Media and YouTube Secrets we Stole From Corporate: Part 2 of 2


This is Part 2 of 2 and the more useful of the pair. As a matter of fact, this could be the most useful blog entry ever.
You could be like us, a group of passionate nerds pouring their heart and souls into creativity, but not getting the traction you believe it should get. We could be delusional, and our videos and tweets and blogs may not deserve the attention we think they do. But then we all must be nuts, because everyone on the ‘net is clamoring for eyeballs. Well we visited our new corporate owners, Demand Media, and despite bristling at the word “corporate” (and “Demand” can be a bit harsh), we fell in love with their brains. How could we not? The company was started just seven years ago and already owns some of the biggest brands on the web...
Read More

What Would Don Draper do?


It’s been an intense week of meetings.

Anybody for a smoke?

Read More

Affiliate Marketing with Caroline Temple of Name.com Part 3 | Insightful


I think we’re going to call this era in history the Caroline Renaissance. It’s a mouthful, but it accurately describes the work of Caroline Temple, Name.com’s Affiliate Program Manager. She is en fuego. Not only has she launched the popular blog series on free ways to get traffic to your website, she just wrapped up a three-part video how-to on affiliate marketing. Here she is in Part 3 (here’s Part 1 and Part 2.)

From conversion optimizations to cookie duration, here are more great ways to make money with affiliate marketing.

 

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

Read More

Making Money with Affiliate Marketing Made Easy Part II


In Part I Caroline lays down just how easy it is to become an affiliate marketer. In Part II she gives you the nuts and bolts you need to build your affiliate marketing empire. From getting affiliate programs that are willing to pay you, to exactly what you need to get started, this two-part video series covers just how to turn your traffic into conversions.

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

Read More

Making Money with Affiliate Marketing Made Easy


Quite simply, affiliate marketing is making money online. Caroline Temple, our Affiliate Marketing Manager, shares how simple it is to pull more income out of the online properties you already have…and it doesn’t even take that much work. This is part 1 of Temple’s quick video tutorial on making affiliate marketing work for you.

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

Read More

Marketing Dos and Don’ts: Name.com’s Street Spam Invades Marketing Convention


Keep it local, social and mobile, and be happy with what you’re doing. That’s just some of the valuable marketing information we’ve picked up off the streets. We feel it’s imperative that we gather as much good advice as we can, and that it’s selfish to keep it to ourselves. With Street Spam we can invade people’s lives with a camera and a microphone and gather the information you need to be successful…while unearthing the inner entertainer in everyone we meet. Here we ask marketing dos and don’ts, as well as test our informers on their five-second elevator pitch.

Read More

Anatomy of a Weekly Email Newsletter


What makes a great Email Newsletter?

If you’re in Affiliate Marketing and operate a blog, chances are you have a weekly newsletter.  I’m a sucker for signing up for that newsletter as it’s just easier to be reminded of my favorite blogs and what they’re dishing out in my inbox.  Maybe I’m too much of a sucker, as I had to do some cleaning up of my inbox this week.  It’s interesting that the newsletters that made the cut all had similar characteristics.  If you’re thinking of revamping your current newsletter, or looking to begin the weekly delivery of your goodies-  then give these tips a look-see.  The anatomy of your newsletter is listed below…

It begins with the subject line

Make it compelling to your audience...

Read More