CATEGORY: Marketing

7 Marketing Tips You Can Learn from David Ogilvy

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David Ogilvy was an advertising wizard. He moved from Great Britain to New York City to become the King of Madison Avenue. He became the King by creating some of the most iconic, and in turn, successful advertising campaigns of all time. What’s arguably just as impressive is that his marketing strategies, which he crafted from the ’60s through the ’80s, were so thought-provoking that they can still be applied to products and services today.

We found and dissected a handful of great quotes from Ogilvy to help ignite your marketing mind:

How Using Big Data Can Help You With Marketing

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Before we talk about how big data helps with marketing, let’s talk about what big data is. Big data refers to a collection of data sets that are large, fast, and complex. Big data is often referred to as the three V’s: high volume, high variety, and high velocity. This means that big data is something that can be used to create new applications built around analytics, which leads to very strategic development.

3 social media tips for your WordPress blog

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You’ve worked hard to create quality content for your WordPress blog or website, and now you want to make sure people actually see that content, right? One channel for distributing your website’s content will obviously be social media, but WordPress themes can be hit or miss when it comes to presenting you with great social media integration options. Here are some basic guidelines for giving your WordPress site a better social media presence, and some suggestions for plugins that will get the job done.

How to use email marketing to get more website traffic, Part 2

Last week I discussed some of the basics of email marketing: choosing an email marketing service, getting subscribers, and creating HTML emails. Today I’ll wrap it up with tips on subject lines, email content, and scheduling.

Subject lines need to be short, especially when they’re being read on mobile devices.

Subject lines

The first step in writing a subject line is knowing what not to do. Internet Service Providers and email clients have spam filters that detect certain words, phrases, punctuation, and formatting styles that suggest an email is spam. Using the following tactics won’t automatically land your email in a recipient’s spam folder, but when you’re writing a subject line try to avoid:

  • A heavy emphasis on money/price
  • ALL CAPS and excessive QUOTATION MARKS!!!!!
  • Making the message sound urgent, eg. CLICK NOW! or DON’T MISS OUT!

Beyond those basic rules, the best practices for creating a subject line is to keep it short and simple.

  1. Short—With more and more people reading email primarily on mobile devices (41 percent and growing!), subject lines need to be extremely concise. For instance, the mail app on an iPhone only displays about 40 characters of a subject line. According to litmus (an email testing service), subject lines with 28-39 characters have the best click rates.
  2. Simple—It may be tempting to get clever with your subject lines, but resist the urge. You’re emailing subscribers (if you’re playing by the rules), so these are people who’ve either volunteered to receive emails from you or purchased your products/services. Use the subject line to tell them exactly what they’re receiving: a monthly newsletter, a discount, a notification about new content, etc.

How to use email marketing to get more website traffic, Part 1

That’s a good-lookin’ email newsletter. Click through to see the full HTML version.

Some good SEO work will drive new visitors to your site, and social media networks are great for sharing your content as soon as it’s live on your website. But often your most valuable visitors are the ones who already know about your site—especially if it’s a business—and you want to keep those people coming back. That’s where email newsletters can be extremely valuable.

Got a new product, promotion, or limited-time discount for your business? Send an email to your subscribers. Just added some great new content? Send an email to your subscribers. Making a major update to your site? Send an … you get the idea.

Choosing an email marketing service

The best advice here is to shop around. Most email marketing services let you create an account for free. You can create emails and even send test campaigns, and won’t have to pay until you actually start sending emails to your subscribers.

All services have their pros and cons. Do some research, create a few free accounts, and see what works best based on the number of emails you want to send, the features offered, and your own technical savvy.

Selling sex isn’t as easy as it looks

We like to give our competition a hard time about selling sex and objectifying women. It’s kind of what they’re known for.

But sometimes we’re willing to climb off our high horse and succumb to the latest marketing trends. We’re willing to sell sex, too. Trouble is, we don’t have Danica Patrick or Bar Rafaeli on our side.

We just have this guy:

The community evangelist in his natural sexy habitat.

The community evangelist and aspiring sex symbol in his natural habitat.

That’s Jared Ewy, our community evangelist. He may not fit into YOUR definition of sexy, but at name.com we believe beauty is in the eye of the beholder.

In Jared’s words, “Sexy is so hot. It’s the flesh, the curves, round things. And nature. I think. Yeah, I think nature is sexy, but I’m not sure how you consummate that…”

I couldn’t have said it better myself. We think Jared can make sexy work. Armed with little more than a ball gag and self confidence, Jared gave this “selling sex” thing the old college try at a recent Demand Media meeting. You know, to test the waters.

As you can see, the reaction was less than favorable. It went over about as well as Jared’s recent venture into hipster culture. Maybe you do need a traditionally attractive woman, millions of dollars worth of Super Bowl airtime, and a complete lack of taste if you want to sell sex effectively. We only had one of the three.

So I guess we’ll just have to go back to focusing on providing our customers with world-class customer support. If nothing else, it’ll save Jared from some awkward conversations with the TSA.

Social Media and YouTube Secrets we Stole From Corporate: Part 2 of 2

This is Part 2 of 2 and the more useful of the pair. As a matter of fact, this could be the most useful blog entry ever.
You could be like us, a group of passionate nerds pouring their heart and souls into creativity, but not getting the traction you believe it should get. We could be delusional, and our videos and tweets and blogs may not deserve the attention we think they do. But then we all must be nuts, because everyone on the ‘net is clamoring for eyeballs. Well we visited our new corporate owners, Demand Media, and despite bristling at the word “corporate” (and “Demand” can be a bit harsh), we fell in love with their brains. How could we not? The company was started just seven years ago and already owns some of the biggest brands on the web. But to stay true to our hippy geek ways of our founder, one Mr. Bill “way better than Gates” Mushkin, we’ve decided to share what we’ve learned.
First off, YouTube. HOW DOES SOME PUNK KID WITH A PHONE CAM GET 12,00000000 VIEWS?
  • What are you doing with those thumbs? Your thumbnail picture is the front page of your video. Is it enticing? Does it offer some insight/benefit to the viewer?youtube playbook
  • Are you appealing to YouTube’s younger demo? You can’t be Mr. and/or Mrs. Salespitch Pants. You have to offer entertainment and/or information. If you are going after an older demographic, then find the right place for your video to live.
  • Engage your viewers.  Tell your viewers exactly the action you want them to take. Use YouTube annotations for shares, comments, likes and subscriptions.
  • Use the new YouTube layout to your advantage. Have a top banner made that explains your video schedule and what viewers can expect. Use the regularity to train your growing audience of informed viewers.
  • Get the right keywords up front in your title, in your description as well as in the keyword section.
  • Review the YouTube playbook!  Seriously – they tell you exactly how to maximize your use of the service.
Social Media: WHY DOES NOBODY LIKE ME?
  • Look up the popular hashtags on Twitter and, when you can, naturally piggyback off relevant topics/trends with all of your outgoing media.
  • Pose questions. People respond to questions that include them such as, “What do you think of the new homepage?” or “Who do you think will win today: Michigan or Louisville.”  (question with a trend = bonus!)
  • Less text is more.
  • In your ads, such as on Facebook, make sure there’s an image of a person. Females seem to work best, but make sure it’s not porny. A direct gaze from a trustworthy woman works best.

Google +: REALLY? GOOGLE PLUS?

  • Google+ is great for credibility with its search engine sugar daddy. When you post on your blog, get the G+ link that connects it to your profile.
  • When you post often, Google gets a signal that you are generating content.

Search Engine Optimization: SEO HAS KEPT ME UP AND MADE ME SAD

  • First off, you should try our cool do-it-yourself SEO Tutor. Corporate would really like that.
  • Make sure your website has a site map! This makes the Google bots very happy (and it’s handy for your own site search.)
  • When you post a video on your site, add a transcript of what is said. It should be rich with the keywords you want bringing people to your site.

Those are just some of the tips and tricks given to us by corporate. We’d all love it if you came back for more (and there will be more.)

And if you’d like, you can always go into the mind of the dude who zones out in meetings with a visit to Part 1 of our Corporate Secrets Series.

Affiliate Marketing with Caroline Temple of Name.com Part 3 | Insightful

I think we’re going to call this era in history the Caroline Renaissance. It’s a mouthful, but it accurately describes the work of Caroline Temple, Name.com’s Affiliate Program Manager. She is en fuego. Not only has she launched the popular blog series on free ways to get traffic to your website, she just wrapped up a three-part video how-to on affiliate marketing. Here she is in Part 3 (here’s Part 1 and Part 2.)

From conversion optimizations to cookie duration, here are more great ways to make money with affiliate marketing.

 

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

Making Money with Affiliate Marketing Made Easy Part II

In Part I Caroline lays down just how easy it is to become an affiliate marketer. In Part II she gives you the nuts and bolts you need to build your affiliate marketing empire. From getting affiliate programs that are willing to pay you, to exactly what you need to get started, this two-part video series covers just how to turn your traffic into conversions.

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.