Marketing

What Would Don Draper do?


It’s been an intense week of meetings.

Anybody for a smoke?

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Marketing Dos and Don’ts: Name.com’s Street Spam Invades Marketing Convention


Keep it local, social and mobile, and be happy with what you’re doing. That’s just some of the valuable marketing information we’ve picked up off the streets. We feel it’s imperative that we gather as much good advice as we can, and that it’s selfish to keep it to ourselves. With Street Spam we can invade people’s lives with a camera and a microphone and gather the information you need to be successful…while unearthing the inner entertainer in everyone we meet. Here we ask marketing dos and don’ts, as well as test our informers on their five-second elevator pitch.

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Anatomy of a Weekly Email Newsletter


What makes a great Email Newsletter?

If you’re in Affiliate Marketing and operate a blog, chances are you have a weekly newsletter.  I’m a sucker for signing up for that newsletter as it’s just easier to be reminded of my favorite blogs and what they’re dishing out in my inbox.  Maybe I’m too much of a sucker, as I had to do some cleaning up of my inbox this week.  It’s interesting that the newsletters that made the cut all had similar characteristics.  If you’re thinking of revamping your current newsletter, or looking to begin the weekly delivery of your goodies-  then give these tips a look-see.  The anatomy of your newsletter is listed below…

It begins with the subject line

Make it compelling to your audience...

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Make your Social Media Work: Rebecca Corliss from HubSpot Explains How Your Customers Come to You


It seems anybody with a computer has become a social media expert. They’ll tell you that you need “presence on the web,” which sounds cool but is about as fulfilling as a bowl of dust. What you need are people who know about your presence, and are so impressed they tell other people about it. Imagine that. People coming to you. No more cold calling or desperate sign throwing in a dangerous intersection. It’s called inbound marketing and this quick little interview is packed with useful information from one of the most talented inbound marketing mavens in the industry, Rebecca Corliss from HubSpot.

Skip to about :50 for the meat.

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4 ways to make Banner Ads work for you in Affiliate Marketing


Since the 1990’s, banner ads have come a long way.  Looky at this 1997 retro ad from apple we found:

There has been a lot of research since then as to how to make effective banners.  Let your advertiser worry about the ad design, but as far as making them work for you on your site, as an Affiliate, here are 3+1 tips:

1. Don’t clutter your site with ads.  This can come off as looking unprofessional and turn your visitor away.  Instead, space your ads and include quality content to balance the look of the site (and keep the reader on your page).

2. Choose 3-4 banners max for your page.  This number has been shown to be the most effective.  Statistics show that the first few banners get the most attention.  As the order of placement increases, the click-through rate decreases, m...

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Affiliate Marketing Methods


Part 2 of Caroline’s series on Affiliate Marketing. Here’s Part 1 to get you started.

Wanna know what most affiliates do with their web sites to make money as an affiliateaffiliate marketing money marketer? It’s easier than you think! I got all inspired to share this information with you after reading Affiliate Program Management: An Hour a Day by Evgenii “Geno” Prussakov. Try one of these 5 marketing approaches while promoting your affiliate offer. Successful affiliates rarely stick to one method – here’s to you if you give them all a try!

1. Give CONTENT PUBLISHING a shot!

Think Blogs. Basically, choose the offer you want to promote, then build content (that means helpful information regarding the product), then monetize that helpful information with the affiliate merchant links...

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