We were browsing Slideshare.net when we came across a fantastic slideshow from Dr. Pete Meyers, a Marketing Scientist at Moz. The slideshow is titled, “How to Never Run Out of Great Ideas,” and shows how individuals are being bombarded with content, which is making content marketing an increasingly difficult thing to be successful at. It’s becoming hard to stand out with content marketing, which is why Dr. Meyers outlines some easy-to-try processes and strategies that will help make your content marketing efforts more sustainable and effective.
Marketing on Twitter can yield some seriously awesome results for your business. We put together a short slide deck to help you kick start your Twitter marketing efforts to drive more sales and traffic to your website. After reading our guide to Twitter marketing for businesses, you’ll be more motivated than ever to turn to Twitter to find business success.
Uber grew, fast. We looked at how the car service was able to grow so quickly, so that you can apply some of the things that they did to help grow your own business:
At name.com, we’ve found that content marketing is a wildly successful way to drive traffic and increase website conversions. Content marketing can grow your business, too, but only if you’re creating quality content that’s easy to share. Even if you’re already creating quality content, it’s very likely that there are steps you can take to optimize your content marketing strategy to rank higher in search engines, get more social media referrals, and truly get the most out of the time and talent invested in content.
This is a guest post from Justin Mares, the co-author of the upcoming Traction Book. He formerly ran growth at Exceptional Cloud Services, before they were acquired by Rackspace in 2013.
Today’s best marketers and growth hackers are data-driven. They are able to pull data about their marketing campaigns, and use that data to get a clear picture of what’s working (and what’s not).
A key component of being data-driven is the ability to quickly collect data. For pulling data from customer databases, there are few better tools out there than SQL, and none that are more popular.
Last week we introduced you to the Name.com customer support team with a series of short videos about each team member. They’re seriously the coolest cats in the building.
Up next is the marketing team. I’ll let Ashley Forker, our Marketing Manager, handle the introduction:
Like laser beams and buttercream frosting, the marketing team is an exciting, delicious bunch that works to make every moment a special occasion. It’s a busy place, the marketing pod, as it’s where name.com‘s popular Blog, Twitter, Facebook and Youtube accounts are fed their insatiable diet of non-marketing marketing goodness. That’s the trick: how do you market without marketing? You inform and you get customers involved in things they care about. You’ll see that often with our renowned affiliate programs and the countless campaigns that offer endless customer benefits.
I’m not sure what she’s talking about with the laser beam frosting thing. That sounds dangerous and not at all appetizing. Forker is kinda out there sometimes. Anywho, on to the videos!
Ashley Forker, Marketing Manager
David Ogilvy was an advertising wizard. He moved from Great Britain to New York City to become the King of Madison Avenue. He became the King by creating some of the most iconic, and in turn, successful advertising campaigns of all time. What’s arguably just as impressive is that his marketing strategies, which he crafted from the ’60s through the ’80s, were so thought-provoking that they can still be applied to products and services today.
We found and dissected a handful of great quotes from Ogilvy to help ignite your marketing mind:
Before we talk about how big data helps with marketing, let’s talk about what big data is. Big data refers to a collection of data sets that are large, fast, and complex. Big data is often referred to as the three V’s: high volume, high variety, and high velocity. This means that big data is something that can be used to create new applications built around analytics, which leads to very strategic development.
You’ve worked hard to create quality content for your WordPress blog or website, and now you want to make sure people actually see that content, right? One channel for distributing your website’s content will obviously be social media, but WordPress themes can be hit or miss when it comes to presenting you with great social media integration options. Here are some basic guidelines for giving your WordPress site a better social media presence, and some suggestions for plugins that will get the job done.
Last week I discussed some of the basics of email marketing: choosing an email marketing service, getting subscribers, and creating HTML emails. Today I’ll wrap it up with tips on subject lines, email content, and scheduling.
Subject lines need to be short, especially when they’re being read on mobile devices.
The first step in writing a subject line is knowing what not to do. Internet Service Providers and email clients have spam filters that detect certain words, phrases, punctuation, and formatting styles that suggest an email is spam. Using the following tactics won’t automatically land your email in a recipient’s spam folder, but when you’re writing a subject line try to avoid:
- A heavy emphasis on money/price
- ALL CAPS and excessive QUOTATION MARKS!!!!!
- Making the message sound urgent, eg. CLICK NOW! or DON’T MISS OUT!
Beyond those basic rules, the best practices for creating a subject line is to keep it short and simple.
- Short—With more and more people reading email primarily on mobile devices (41 percent and growing!), subject lines need to be extremely concise. For instance, the mail app on an iPhone only displays about 40 characters of a subject line. According to litmus (an email testing service), subject lines with 28-39 characters have the best click rates.
- Simple—It may be tempting to get clever with your subject lines, but resist the urge. You’re emailing subscribers (if you’re playing by the rules), so these are people who’ve either volunteered to receive emails from you or purchased your products/services. Use the subject line to tell them exactly what they’re receiving: a monthly newsletter, a discount, a notification about new content, etc.