An online presence is a requirement for modern day businesses that want to prosper. But for most companies, that means more than just a website: it involves YouTube, Twitter, Facebook, a careers page, and more. And across each of these platforms or web pages, a strong, recognizable brand image must be present.
Making a killer online marketing strategy isn’t the most difficult thing to do as long as you keep a few fundamental ideas in mind. You need to remember to define your target audience, set clear goals, and address competitor weaknesses when crafting your marketing plan. If you remember to do those three things, there’s no reason why you shouldn’t be able to successfully grow your business.
We were browsing Slideshare.net when we came across a fantastic slideshow from Dr. Pete Meyers, a Marketing Scientist at Moz. The slideshow is titled, “How to Never Run Out of Great Ideas,” and shows how individuals are being bombarded with content, which is making content marketing an increasingly difficult thing to be successful at. It’s becoming hard to stand out with content marketing, which is why Dr. Meyers outlines some easy-to-try processes and strategies that will help make your content marketing efforts more sustainable and effective.
Marketing on Twitter can yield some seriously awesome results for your business. We put together a short slide deck to help you kick start your Twitter marketing efforts to drive more sales and traffic to your website. After reading our guide to Twitter marketing for businesses, you’ll be more motivated than ever to turn to Twitter to find business success.
Uber grew, fast. We looked at how the car service was able to grow so quickly, so that you can apply some of the things that they did to help grow your own business:
At name.com, we’ve found that content marketing is a wildly successful way to drive traffic and increase website conversions. Content marketing can grow your business, too, but only if you’re creating quality content that’s easy to share. Even if you’re already creating quality content, it’s very likely that there are steps you can take to optimize your content marketing strategy to rank higher in search engines, get more social media referrals, and truly get the most out of the time and talent invested in content.
This is a guest post from Justin Mares, the co-author of the upcoming Traction Book. He formerly ran growth at Exceptional Cloud Services, before they were acquired by Rackspace in 2013.
Today’s best marketers and growth hackers are data-driven. They are able to pull data about their marketing campaigns, and use that data to get a clear picture of what’s working (and what’s not).
A key component of being data-driven is the ability to quickly collect data. For pulling data from customer databases, there are few better tools out there than SQL, and none that are more popular.
Last week we introduced you to the Name.com customer support team with a series of short videos about each team member. They’re seriously the coolest cats in the building.
Up next is the marketing team. I’ll let Ashley Forker, our Marketing Manager, handle the introduction:
Like laser beams and buttercream frosting, the marketing team is an exciting, delicious bunch that works to make every moment a special occasion. It’s a busy place, the marketing pod, as it’s where name.com‘s popular Blog, Twitter, Facebook and Youtube accounts are fed their insatiable diet of non-marketing marketing goodness. That’s the trick: how do you market without marketing? You inform and you get customers involved in things they care about. You’ll see that often with our renowned affiliate programs and the countless campaigns that offer endless customer benefits.
I’m not sure what she’s talking about with the laser beam frosting thing. That sounds dangerous and not at all appetizing. Forker is kinda out there sometimes. Anywho, on to the videos!
Ashley Forker, Marketing Manager
David Ogilvy was an advertising wizard. He moved from Great Britain to New York City to become the King of Madison Avenue. He became the King by creating some of the most iconic, and in turn, successful advertising campaigns of all time. What’s arguably just as impressive is that his marketing strategies, which he crafted from the ’60s through the ’80s, were so thought-provoking that they can still be applied to products and services today.
We found and dissected a handful of great quotes from Ogilvy to help ignite your marketing mind:
Before we talk about how big data helps with marketing, let’s talk about what big data is. Big data refers to a collection of data sets that are large, fast, and complex. Big data is often referred to as the three V’s: high volume, high variety, and high velocity. This means that big data is something that can be used to create new applications built around analytics, which leads to very strategic development.