General

Nike vs. Adidas: The Brand Cup for Futbol Fans


brand-cup

The Nike and Adidas rivalry heats up during the World Cup. Both brands are vying for eyeballs and engagement that they know will help fuel an enormous amount of sales for years to come. The lucrative prize of winning the “Brand Cup” is why Nike and Adidas come to the World Cup with all of their marketing firepower. The companies work on elaborate campaigns for months and years, knowing that the World Cup is one of the biggest marketing opportunities they have. The companies get the top players to talk about them in commercials, on social media, and in television interviews, in addition to sponsoring everything possible that has to do with the event.

Read More

What is an elevator pitch? Why do you need a great one?


pitch-header

An elevator pitch is a simple way of explaining what your product or service does. It’s called an elevator pitch because you’re supposed to imagine that you get into an elevator with another person, they ask what your company does, and you only have that brief moment in an elevator to give them a meaningful response.

Read More

How to get traffic to your website: The Web Address, Episode 2


Some people simply know how to get things done. I’m not sure whether you’d call Whitney Trujillo a serial entrepreneur or a biz dev genius or one hip woman who somehow raises two boys (with her husband, Carlos) while harnessing the power of the web to make digital magic, but whatever it is, she garners goodness with great ideas and a ton of hard work. In our second episode of The Web Address, we talk to Trujillo about how she gets so much traffic to her website, The Mother List, and she divulges the secrets to great headlines, tricks of solid SEO, and why you shouldn’t get preachy on the ‘Net. Also, we unveil the latest Meme of the Week and send name.com support legend Erik Kinney into the street to find Denver’s inner Ninjas.Read More

The first rule of .CLUB: Talk about .CLUB (and win an iPad)


win-ipad-header

Just so we’re clear, you’re not about materialism or consumerism or any kind of ‘ism’ that would steal from you as a person, right? Yes? Good. You’re bigger than that. You are a luminary of thought and enlightenment who transcends the throngs clamoring for yet another gadget in their already cluttered life. Because of this, you deserve at least one new toy.

Oh, and the second rule of .CLUB? Talk about .CLUB. And people seem to be following the rules. The word has gotten out and .CLUB is now the #1 New Domain registered on name.com. In honor of this awesome milestone, we’ve got a new contest where everything you’ve ever known about contests is totally out of whack. It’s like if it spent the weekend with Tyler Durden and got a bit messed up (actual Fight Club reference...

Read More

Name.com Promo Code for June 2014: It’s a sneaky one!


june-promo-header

If you’ve been following us on Facebook and Twitter, you’ve probably noticed that we’ve recently gone ninja crazy, because .NINJA has just been released. Our excitement has been fueled by thousands of people registering .NINJA domains on the first day of availability, and the registrations haven’t stopped since. We’re really pumped to see what awesome creations everybody ends up putting on their .NINJA domains!

Anyways, to kick off a new month, we’re offering a brand new promo code for $10.25 .COM and .NET renewals and registrations. The NINJAtastic promo code is…. NUNCHUCKS! Just enter NUNCHUCKS while in your cart and you’ll save.

You can also save on .NINJA if you register .NINJA and another domain with the same SLD at the same time (for example, yourname.com and your...

Read More

Why SQL is Important for Marketers


sql-for-marketers-header
This is a guest post from Justin Mares, the co-author of the upcoming Traction Book. He formerly ran growth at Exceptional Cloud Services, before they were acquired by Rackspace in 2013. 

Today’s best marketers and growth hackers are data-driven. They are able to pull data about their marketing campaigns, and use that data to get a clear picture of what’s working (and what’s not).

A key component of being data-driven is the ability to quickly collect data. For pulling data from customer databases, there are few better tools out there than SQL, and none that are more popular.

Read More

NINJA has arrived


ninja-has-arrived

It’s here. We’d let it sneak in the door, but .NINJA is the coolest marketing opportunity since they turned on the Web.

So you want a super sweet .NINJA domain to show off to your friends? Here’s how easy it is to get started. Simply punch (err … click) the ninja below and you’ll be on a majestic journey searching for your very own .NINJA:

ninja-body

Click the ninja for $14.99 .NINJA domains. Better yet, the price drops to just $12.99 if you buy any other extension (e.g. COM, NET, DANCE, CLUB, ORG) at the same time. Unleash your inner ninja today, with a new .NINJA domain name from name.com.

It’s a much better way to get a ninja for your business than what we tried:

ninja_cta

Read More

What is bounce rate?


bounce-rate-head

There are a lot of marketing terms thrown around online, and it can be easy to get tripped up in the meaning of some. If you’ve ever wondered, “what is bounce rate?” we’ve created a simple definition that’ll help you understand what exactly bounce rate is.

Bounce rate is the percentage of people who end up on one of your website pages and then leave without clicking on any page elements or going to another page on your site.

Bounce rate is important because a high bounce rate means that your site is likely converting low since people aren’t staying on your site long enough to convert on a landing page or read your content.

Having a high bounce rate usually means that there are a handful of problems with your site, including: slow page loading times, bad mobile viewing experie...

Read More

Be wrong as fast as you can: Failures are the best learning opportunities


growing-from-failures

Most people don’t want to fail. But, if you fail fast and fail early, you’re going to learn quickly and ultimately be a better innovator. You become more innovative when you aren’t afraid of failure because failing is a direct result of bending the implications of what you thought you knew. Failure comes from taking risk and it changes your understanding of reality.

Read More

You Can Win a .BIKE Domain Name | Ride with Adam Jensen Episode 2


Adam Jensen by Galen Thunder Race

When we last left off, we were explaining how you can get a free .BIKE domain name. It all starts…and finishes…with Adam Jensen, name.com support legend and rapidly ascending road bike racer. Every weekend he races, and every weekend he gets closer and closer to victory. And here’s the deal: when he wins a race, the first 20 people to contact jared at name dot com (upon our announcement of the victory on YouTube and this blog) win a .BIKE domain for their website.*

Read More