Name.com has always been a close knit family. Even as we expanded last year we’d kept a very family oriented approach to business. We eat together, we play together, we take care of each other. This week our family is smaller as a result of cuts we’ve been forced to make.
As I sat with the individuals who cared for our customers, who made sure our services were the best they can be, I thought about some of the questions I get asked every day:
1. Why do you charge $8.99 for a domain?
2. Why did you raise your price from $5.99?
3. Can you match $6.99 that Registrar X is offering?
4. Can I have a discount code?
Let’s discuss domain economics for a minute:
Every business has a margin. The margins in the domain industry are often razor thin. The cost of a .com name is $7.06 at the moment...Read More