Social Media

Name Apps: 4 social media tools to simplify your life


Social media is one of the most important ways to reach an audience nowadays. Whether you are promoting a business service or your latest blog post, a solid social media strategy is an excellent way to increase your content’s exposure.

But maintaining five-plus social accounts, responding to questions and comments, and tracking the performance of your posts all the while can be tricky without the right tools. Rather than scrambling to monitor your accounts individually, there are a number of social media tools that can simplify your life.

As we continue with part two of our Name.com Apps highlights, (see the first post here!) check out our favorite social media tools.

Read More

Successful Twitter Marketing: A Guide to Twitter Marketing for Businesses


twitter-marketing-header

Marketing on Twitter can yield some seriously awesome results for your business. We put together a short slide deck to help you kick start your Twitter marketing efforts to drive more sales and traffic to your website. After reading our guide to Twitter marketing for businesses, you’ll be more motivated than ever to turn to Twitter to find business success.

Read More

5 Best Social Media Management Tools


3365095019_e0429d4397_o

If you’re looking to generate new leads and increase traffic to a website, social media is one of the most effective ways to do so. Managing your presence on a social network can be a bit difficult, especially when it comes to focusing on engagement with fans. To help you get through the clutter, here are name.com‘s 5 best social media management tools.

Read More

4 Ways to Help Your Brand Conquer Social Media


social

One of the most difficult aspects of social media marketing is how overwhelming it can appear. There are countless ways to position your brand online, which makes it difficult to figure out how to tackle websites like Facebook, Twitter, Pinterest, or Tumblr. You and your brand can begin conquering social media by having a fundamental understanding of four social media tactics: engagement, creating quality content, being pure and original, and constantly experimenting.

Read More

3 social media tips for your WordPress blog


social-media-heaer

You’ve worked hard to create quality content for your WordPress blog or website, and now you want to make sure people actually see that content, right? One channel for distributing your website’s content will obviously be social media, but WordPress themes can be hit or miss when it comes to presenting you with great social media integration options. Here are some basic guidelines for giving your WordPress site a better social media presence, and some suggestions for plugins that will get the job done.

Read More

How to: Use Vine to Extend Your Brands Social Media Reach


vine-image-21

Vine is a social video app that was developed by Twitter and launched in January. The app is effectively a video version of Twitter because it only allows for you to create brief 6-second looping videos. At first it sounds boring, but it gets oddly addictive trying to create a perfect looping clip. Vine seems to be doing well and catching on fast because, just like Twitter, it’s an extremely simple concept that’s very easy to use.

Twitter just announced that Vine has crossed the 13 million, which shows just how fast the medium is growing. Twitter also just released Vine on Android yesterday which means that almost everybody who uses a smartphone has the ability to create a quick 6-second video story.

A new medium always brings marketing challenges to light, which is why we decided to give you a few tips on how to effectively use Vine to promote your brand:

Read More

American Express is Killing it with their Digital Media Strategy


Screen Shot 2013-05-16 at 10.48.01 AM

American Express went from having almost no social media presence to having an extremely strong one in just a few years. The credit card giant is continually launching carefully crafted social media promotion after social media promotion, allowing the brand to build a strong and passionate online community of cardholders.

American Express is active on Facebook, Twitter, Foursquare, YouTube, LinkedIn, Google+ — and is continually experimenting with new and emerging social networks.

The credit card company doesn’t just randomly post content. Instead, they carefully tailor each message targeted toward users on that specific medium.

Mashable spoke with Leslie Berland, SVP of digital partnerships and development at American Express, to learn about how AmEx develops its online strategy:

Cus...

Read More

Social Media and YouTube Secrets we Stole From Corporate: Part 2 of 2


This is Part 2 of 2 and the more useful of the pair. As a matter of fact, this could be the most useful blog entry ever.
You could be like us, a group of passionate nerds pouring their heart and souls into creativity, but not getting the traction you believe it should get. We could be delusional, and our videos and tweets and blogs may not deserve the attention we think they do. But then we all must be nuts, because everyone on the ‘net is clamoring for eyeballs. Well we visited our new corporate owners, Demand Media, and despite bristling at the word “corporate” (and “Demand” can be a bit harsh), we fell in love with their brains. How could we not? The company was started just seven years ago and already owns some of the biggest brands on the web...
Read More

Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series


Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations...

Read More

Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series


Free Traffic to your site with Social Media

Recently, we outlined 20 FREE ways to drive traffic to your site.  The methods were broken down by category, but I realized there is so much more information to these tips than just listing them out.  First up, are the Social Media methods.  By consistently employing each of the methods below, I promise you will see more traffic to your site.  Let’s get started….

1. Twitter

Just in case you need to be reminded of the obvious – Twitter is a great place to engage an audience and promote your brand.  Use this strategy as you begin:

  • First you need to get a following to have someone to promote your blog/website to. Shoot for 5-7 daily tweets...
Read More