CATEGORY: Social Media

How to break up with your social media management platform

Every social media marketer knows that it’s pretty impossible to post content in the moment unless you’re going live, at a tradeshow, or having a company culture event. Between the hours spent researching new social trends and then incorporating said trends into your meticulously planned content calendar, time is of the essence; and one thing we don’t have time for is bugs in the tools we use. Once those start popping up, it’s safe to say that I’m immediately ready for a change. So am I shocked that I’m ready to ditch our current social media scheduling program? No. Am I disappointed because I thought I found the one? Yes. Here’s a front row seat to the ups and downs of social media management tools we’ve used in the past, and what we’re planning for the future.

A social network for the antisocial

Google Now has been offering Google app users relevant and curated information for a while, but now it’s just one part of an even greater product. The latest update has introduced a new home screen where you’ll be treated to a personalized news feed that has all the stories and articles that you’re most likely to be interested in. I know you’re probably asking yourself right now, “Do I seriously need to add another social network to my daily obsession?” The answer is yes.

Trusted links can increase click-through rate by up to 39%

Our friends at Rebrandly share their thoughts on why custom branded links are important and how you can be using them to boost social engagement.

When someone sees an article you’ve shared, you have only a couple of seconds to grab their attention or they’re going to scroll right past the content you’ve worked so hard to create. Their eyes quickly scan the image, the title and even the link. They’re deciding if clicking this article is worth their time and it happens so quickly that they don’t even realize they’re doing it. It’s psychological.