Think back to just a couple of years ago: The norm was that every brand that wanted to get online would likely use a .COM, .NET, or .ORG domain. Sure, there was the rogue .EDU or even .TEL domain floating around, but we were comfortable with a scant handful of domains to use for our website even if there was no real meaning behind those endings.
How to break up with your social media management platform
Every social media marketer knows that it’s pretty impossible to post content in the moment unless you’re going live, at a tradeshow, or having a company culture event. Between the hours spent researching new social trends and then incorporating said trends into your meticulously planned content calendar, time is of the essence; and one thing we don’t have time for is bugs in the tools we use. Once those start popping up, it’s safe to say that I’m immediately ready for a change. So am I shocked that I’m ready to ditch our current social media scheduling program? No. Am I disappointed because I thought I found the one? Yes. Here’s a front row seat to the ups and downs of social media management tools we’ve used in the past, and what we’re planning for the future.
To have and to hold: My love/hate relationship with Facebook
I don’t think I’m alone in saying that I’ve always had a love-hate relationship with Facebook. Over the past few years, they’ve rolled out features later deemed to be totally unnecessary—Mashable rounded up a few of my favorite Facebook flops that I love to hate.
How to protect your Instagram account after the recent hack
Have you been noticing some strange things happening on your favorite celebrity’s Instagram account? A recent data breach allowed hackers to get their hands on the contact details of hundreds of notable figures and potentially millions of regular users’ account information—including yours.
A social network for the antisocial
Google Now has been offering Google app users relevant and curated information for a while, but now it’s just one part of an even greater product. The latest update has introduced a new home screen where you’ll be treated to a personalized news feed that has all the stories and articles that you’re most likely to be interested in. I know you’re probably asking yourself right now, “Do I seriously need to add another social network to my daily obsession?” The answer is yes.
Trusted links can increase click-through rate by up to 39%
Our friends at Rebrandly share their thoughts on why custom branded links are important and how you can be using them to boost social engagement.
When someone sees an article you’ve shared, you have only a couple of seconds to grab their attention or they’re going to scroll right past the content you’ve worked so hard to create. Their eyes quickly scan the image, the title and even the link. They’re deciding if clicking this article is worth their time and it happens so quickly that they don’t even realize they’re doing it. It’s psychological.
Can Mastodon.social really dethrone Twitter?
We’ve been talking a lot about .SOCIAL domains lately, and how increasingly more people are choosing to use them as branded link shorteners to add a little more customization to their social media sites. But now, Mastodon.social is making headlines as news outlets claim that they’ve found the platform that will take down Twitter.
Why New Domains are an awesome pick for branded links
Social link shorteners are by no means a new phenomenon in the social media sphere, but it hasn’t been until recently that brands have understood the power of custom link shorteners. Rather than using generic short links (like ones that Bitly and Google offer), increasingly more social media users are creating their own unique versions that reflect their brand and personality.
With apologies to Jimmy Kimmel’s Mean Tweets, here’s our Keen Tweets.
We get a lot of feedback on social media, and most of it we want to share. These videos feature members of our incredibly efficient team reading Tweets (and some e-mails) from happy customers. We’ll let Kimmel handle the trolls.
What’s happening in pop culture? Find out in our Instagram roundups
April the giraffe. The “What in tarnation” meme. What it means to be “extra.”
If that just sounds like a bunch of nonsense to you, you need to start watching our weekly pop culture report via Instagram Stories.