Social Media

3 social media tips for your WordPress blog


social-media-heaer

You’ve worked hard to create quality content for your WordPress blog or website, and now you want to make sure people actually see that content, right? One channel for distributing your website’s content will obviously be social media, but WordPress themes can be hit or miss when it comes to presenting you with great social media integration options. Here are some basic guidelines for giving your WordPress site a better social media presence, and some suggestions for plugins that will get the job done.

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American Express is Killing it with their Digital Media Strategy


Screen Shot 2013-05-16 at 10.48.01 AM

American Express went from having almost no social media presence to having an extremely strong one in just a few years. The credit card giant is continually launching carefully crafted social media promotion after social media promotion, allowing the brand to build a strong and passionate online community of cardholders.

American Express is active on Facebook, Twitter, Foursquare, YouTube, LinkedIn, Google+ — and is continually experimenting with new and emerging social networks.

The credit card company doesn’t just randomly post content. Instead, they carefully tailor each message targeted toward users on that specific medium.

Mashable spoke with Leslie Berland, SVP of digital partnerships and development at American Express, to learn about how AmEx develops its online strategy:

Cus...

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Social Media and YouTube Secrets we Stole From Corporate: Part 2 of 2


This is Part 2 of 2 and the more useful of the pair. As a matter of fact, this could be the most useful blog entry ever.
You could be like us, a group of passionate nerds pouring their heart and souls into creativity, but not getting the traction you believe it should get. We could be delusional, and our videos and tweets and blogs may not deserve the attention we think they do. But then we all must be nuts, because everyone on the ‘net is clamoring for eyeballs. Well we visited our new corporate owners, Demand Media, and despite bristling at the word “corporate” (and “Demand” can be a bit harsh), we fell in love with their brains. How could we not? The company was started just seven years ago and already owns some of the biggest brands on the web...
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Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series


Free Traffic to your site with these Engaging Tips

Engagement.  It’s just a little buzzword for describing how you interact with your online audience, both online and even offline.  It’s also measurable with the ultimate goal of bringing traffic back to you.  It’s funny how the Internet has taken a normal human ability for socialization and has us quantifying our interactions with others, then measuring the outcome of those interactions all in hopes that we can maximize our impact with future interactions.  But that is a philosophical debate for another time. Simply, engagement is no different from brick and mortar stores where they talk to their customers, call up their mentors, visit surrounding businesses, and participate in various business associations...

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Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series


Free Traffic to your site with Social Media

Recently, we outlined 20 FREE ways to drive traffic to your site.  The methods were broken down by category, but I realized there is so much more information to these tips than just listing them out.  First up, are the Social Media methods.  By consistently employing each of the methods below, I promise you will see more traffic to your site.  Let’s get started….

1. Twitter

Just in case you need to be reminded of the obvious – Twitter is a great place to engage an audience and promote your brand.  Use this strategy as you begin:

  • First you need to get a following to have someone to promote your blog/website to. Shoot for 5-7 daily tweets...
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A Social Media Makeover Coming To Your Colorado Business


My name is Jared and I work here. I handle social media, blogging, video and anything outreach. I’ll also be speaking next Thursday morning (9/20, 8AM) at the Denver SMB Makeover. I’ll co-host an open Q+A session with Erik Wolf from Zero-G Creative, which promises to be informative and maybe even entertaining. This forum also has speakers lined up from Chipotle, the Denver Broncos, ReMax, and more — it’s a seriously impressive list and we’d love to see you all there.

Register now and get discounted tickets with promo code NAMEMAKEOVER.

 

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Progressive Goes Backward: We Can learn from the Auto Insurance Company Fail


When I first read the story about Progressive Auto Insurance and the death of one of their clients, a woman named Kaitlynn Eileen Fisher, I was pretty perturbed. I wasn’t alone. The Internet lit up. The tragic accident and ensuing court debacle was being retweeted thousands of times per minute. From a mere human perspective, death takes a toll, and as a father I can’t fathom what the parents of the young John Hopkins graduate have endured. But from the point-of-view of a business, and a company that thrives  on great customer service, it’s painful to see such a large company stumble and fail. Repeatedly.

It all began with a guy running a red light. His SUV plowed into Fisher’s Honda...

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Are Your Customers Using Pinterest?


ARE YOUR CUSTOMERS USING PINTEREST?

Naurene, pinterest-icon, April 4, 2012 via Flickr, Creative Commons License

Social media network Pinterest has attracted a lot of attention and users since its official March 2010 launch. Today, the site has over 4 million users; 82 percent of which are women between the ages of 25 and 54. Before you add Pinterest to your social media strategy, find out if your customers are using the social media network. You can ask them by taking a poll on your Facebook page or blog, but it’s also important to take a look at industry data. Research presented in a 2012 infographic, from Online MBA, details statistics that can help you make an informed decision.

Location, Location, Location

If you primarily serve customers on a local level, Pinterest’s geographical us...

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Ten Ways To Kill A Social Media Campaign


 TEN WAYS TO KILL A SOCIAL MEDIA CAMPAIGN

SEO, social media campaigns, June 13,2012 via Flickr, Creative Commons License

It’s no news that using social media can be a great way to market a business, blog, or service. The problem is that social media is a relatively new marketing tool, and the rules haven’t been fully developed yet. Even so, some things are just good sense. Unfortunately, many businesses don’t seem to realize that. They seem to view social media as a space where anything goes, no matter how far their marketing efforts stray outside traditional advertising rules of conduct. Even worse, they fail to tap into the new ways social media marketing could bridge the gaps between business and consumer.

Even if there is no one right way to do social media, there are certainly ...

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Social Media Success Story: Making Criticism Constructive


When we added the .XXX extension to our ever-expanding list of domains, we received a lot of criticism for reminding customers to register it defensively. Below are Tweets that exemplify some of the feelings about .XXX and the campaign to have businesses and institutions use it to defend their trademark. Their arguments are not without merit, which is something any social media manager and/or customer support person should note: never write off someone’s issue. To you it might not make sense. To them it could be the biggest deal in the world. (I think marriage helps with this type of empathy.)
I’ll go through some play-by-play to highlight what may have worked here. I say “may have” as results may vary.
So we got this Tweet:
Robb Fitzsimmons
@robbfitzsimmons Registrars like @namedotcom functionall...
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