One of the most difficult things to do in content marketing is create content that people are actually interested in. Being not boring may be difficult, but when you’re successfully not boring, you have the ability to create likable content that makes people want to comment, share, and do whatever they can to interact with your content and your brand.
When you create content that people enjoy, you’re more easily able to insert yourself into the conversation of a relevant group of people. When you’re part of relevant conversation, readers who are sharing your content are effectively endorsing your brand within your target community. There’s nothing more powerful for growing your brand than peer-to-peer sharing of your branded content.Read More