Tips

How to Take Better Pictures | The Web Address Ep. 7


It’s all about the picture. It’s not that people don’t want to read (well, not always), it’s that people don’t have the time to read. Besides, what attracts you more: an intriguing photo or a huge clump of words? Right. That’s why I’ll keep this description to a minimum.

This week’s Web Address features Craig Walker, two-time Pulitzer Prize photographer from the Denver Post. He’s shared stories from around the world with pictures that have truly touched the lives of millions. He joins us to help you get a better photo.

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A new way to get discovered with Yelp and TripAdvisor


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The brand new domain name .REVIEWS is here, and it’s making it easier than ever for people to discover the Yelp or TripAdvisor reviews that are posted about your business.

We’ll use a restaurant across the street from the Name.com office, Cherry Cricket, as an example. Below are the current URLs to find reviews for Cherry Cricket:

Yelp: http://www.yelp.com/biz/cherry-cricket-denver

TripAdvisor: http://www.tripadvisor.com/Restaurant_Review-g33388-d379407-Reviews-Cherry_Cricket-Denver_Colorado.html

Those are pretty long URLs! Instead of having those long URLs, Cherry Cricket could hop onto Name.com and snag the domain name CherryCricket.reviews, and then use URL forwarding to redirect the domain to either their Yelp reviews page or TripAdvisor reviews page.

Or, Cherry Cricket could ...

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5 best content marketing ideas of all time to grow your business


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Getting your content to stand out online is one of the hardest marketing things to do. There are millions of websites and blog posts published each day, all vying for the attention of the billions of people browsing the Internet. We’ve done research into what makes people click to a website, stay on a website, and ultimately make a purchase. We’re not going to keep the tips and tricks we’ve learned a secret because our goal is to see your business thrive. Below are what we consider the 5 best content marketing ideas to grow your business:

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What is an elevator pitch? Why do you need a great one?


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An elevator pitch is a simple way of explaining what your product or service does. It’s called an elevator pitch because you’re supposed to imagine that you get into an elevator with another person, they ask what your company does, and you only have that brief moment in an elevator to give them a meaningful response.

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Introducing our monthly video series: The Web Address


Welcome to our new video series. It’s called The Web Address, and it’ll be posted at the beginning of each month. And what, exactly, is The Web Address?  It’s an amazing double entendre that features comedy, Gingers, domain names, and interviews that will show you the path to online success.

Episode 1 guide:

The latest headlines, comedy fun, and the meme of the week: 0:00–2:55
Ginger on the street: 2:55–4:25
Interview with SEO expert Rick Ramos of Denver’s Inflow: 4:25–12:52

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Top 10 Free WordPress Plugins


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There are a ton of WordPress plugins out there, which makes it hard to pick which ones to use to supercharge your website or blog. We browsed through tons of plugins to help you find the best free WordPress plugins. These plugins do everything from increase your site security to making your site look and function better.

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Some Heartbleed Bug advice for Name.com customers (and pretty much everyone with SSL)


In the past few days security researchers discovered a serious vulnerability in OpenSSL Certificates that has existed for more than two years. It’s called the Heartbleed Bug, and you can read more about it here. The basic problem is that personal information, like passwords and credit card information, could have been compromised on sites that were using OpenSSL.
The Name.com website was not vulnerable to the bug and Name.com has been rolling out the latest security patches on all systems to ensure that we remain unaffected. But this is a pretty serious bug, and if you’ve been using an SSL Certificate with Name.com (or any online company), we strongly recommend that you follow these two steps to update and secure your SSL:
Step 1: Generate a new Key / CSR (certificate signing request) from within your name.com hosting account

Step 2: Re-issue an SSL certificate on your domain name. For more detailed instructions you can reference this tutorial.

Also—and this is very important—if you have users that log in to your site, we suggest that you notify them to reset their passwords. 

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How to use your New Domain with an existing website, Part 1


New Domains are now available for immediate registration and use, creating some awesome opportunities for getting a new blog or website online. But what if you already have an established web presence? You don’t want to lose the people who are familiar with your current domain name, but you may also want to take advantage of a New Domain. We’ll show you how to have your cake and eat it too.

Solution #1: URL forwarding.

If you’re happy with your website’s current domain name, but  you want to use a New Domain to improve your brand’s reach or make an easy-to-remember address for an existing page, all you need is a simple URL forward.

Here’s an example: We already have a site for Bearglecorn, the Name.com mascot: Bearglecorn.com (OK, fine, it’s just a test site for making tutorials)...

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Tutorial: Creating your first email address with Name.com Email


Name.com Email launched this week, making it easy to create custom email addresses with your own domain name, all from within your Name.com account. You can read about the benefits and features of Name.com Email here, and in this post we’ll show you how to create your first email address. You can watch the video tutorial below, or scroll down for screen shots and step-by-step instructions.

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How to create buttons that tell your website visitors what to do next


Are you telling your website visitors what they should do next? If they’ve landed on a page where you want them to do something—begin a download, sign up for an email list, purchase a product, etc.—you’ll find far more success if you visually invite them to do it. In other words, you need a good Call to Action (CTA) buttons.

CTAs are crucial in getting the user to perform a desired action. Here are a few basic tips for creating effective CTA buttons for your website or blog.

Make your CTA stand out

The call to action button needs to command attention. Your visitors shouldn’t have to scan the page to figure out what to do next. It should be completely obvious that they need to click HERE to begin a download, add a product to their shopping cart, etc.

This doesn’t mean your CTA needs to be a giant, obnoxious, flashing button that says “CLICK ME NOW!!!!!!” That might turn users off and cause them to leave your site. But your CTA should be an attractive, inviting color that stands out from the rest of the page. Here are two great infographics from Fast Company and VisualNews.com that can help you choose a color for your CTA buttons.

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