Are you telling your website visitors what they should do next? If they’ve landed on a page where you want them to do something—begin a download, sign up for an email list, purchase a product, etc.—you’ll find far more success if you visually invite them to do it. In other words, you need a good Call to Action (CTA) buttons.
CTAs are crucial in getting the user to perform a desired action. Here are a few basic tips for creating effective CTA buttons for your website or blog.
Make your CTA stand out
The call to action button needs to command attention. Your visitors shouldn’t have to scan the page to figure out what to do next. It should be completely obvious that they need to click HERE to begin a download, add a product to their shopping cart, etc.
This doesn’t mean your CTA needs to be a giant, obnoxious, flashing button that says “CLICK ME NOW!!!!!!” That might turn users off and cause them to leave your site. But your CTA should be an attractive, inviting color that stands out from the rest of the page. Here are two great infographics from Fast Company and VisualNews.com that can help you choose a color for your CTA buttons.Read More