At name.com we like public relations advice as much as any business, but we would be remiss to say that we weren’t overwhelmed with giddiness to hear what Doyle Albee has to say about taking on big issues in a way that makes you look good while actually doing good. So we highly suggest that you watch this month’s Web Address. Mr. Albee, co-owner of Metzger/Albee PR, lays down his decades of experience in a candid, funny and informative way. He reminds you of your access to the biggest megaphone on the planet, that news reporters would like your help (not your generic press release,) and how he helped turn around one of the biggest gaffes in corporate history. He also shares that if you have a job traveling the world taking pictures of beautiful people drinking beer, then maybe you’ve found your place in life. Thankfully for us, Albee moved on from that early (yet awesome) gig to garner a world of PR experience to share in this month’s Web Address.
Getting your content to stand out online is one of the hardest marketing things to do. There are millions of websites and blog posts published each day, all vying for the attention of the billions of people browsing the Internet. We’ve done research into what makes people click to a website, stay on a website, and ultimately make a purchase. We’re not going to keep the tips and tricks we’ve learned a secret because our goal is to see your business thrive. Below are what we consider the 5 best content marketing ideas to grow your business:
An elevator pitch is a simple way of explaining what your product or service does. It’s called an elevator pitch because you’re supposed to imagine that you get into an elevator with another person, they ask what your company does, and you only have that brief moment in an elevator to give them a meaningful response.
Welcome to our new video series. It’s called The Web Address, and it’ll be posted at the beginning of each month. And what, exactly, is The Web Address? It’s an amazing double entendre that features comedy, Gingers, domain names, and interviews that will show you the path to online success.
There are a ton of WordPress plugins out there, which makes it hard to pick which ones to use to supercharge your website or blog. We browsed through tons of plugins to help you find the best free WordPress plugins. These plugins do everything from increase your site security to making your site look and function better.
In the past few days security researchers discovered a serious vulnerability in OpenSSL Certificates that has existed for more than two years. It’s called the Heartbleed Bug, and you can read more about it here. The basic problem is that personal information, like passwords and credit card information, could have been compromised on sites that were using OpenSSL.
The Name.com website was not vulnerable to the bug and Name.com has been rolling out the latest security patches on all systems to ensure that we remain unaffected. But this is a pretty serious bug, and if you’ve been using an SSL Certificate with Name.com (or any online company), we strongly recommend that you follow these two steps to update and secure your SSL:
New Domains are now available for immediate registration and use, creating some awesome opportunities for getting a new blog or website online. But what if you already have an established web presence? You don’t want to lose the people who are familiar with your current domain name, but you may also want to take advantage of a New Domain. We’ll show you how to have your cake and eat it too.
Name.com Email launched this week, making it easy to create custom email addresses with your own domain name, all from within your Name.com account. You can read about the benefits and features of Name.com Email here, and in this post we’ll show you how to create your first email address. You can watch the video tutorial below, or scroll down for screen shots and step-by-step instructions.
Are you telling your website visitors what they should do next? If they’ve landed on a page where you want them to do something—begin a download, sign up for an email list, purchase a product, etc.—you’ll find far more success if you visually invite them to do it. In other words, you need a good Call to Action (CTA) buttons.
CTAs are crucial in getting the user to perform a desired action. Here are a few basic tips for creating effective CTA buttons for your website or blog.
Make your CTA stand out
The call to action button needs to command attention. Your visitors shouldn’t have to scan the page to figure out what to do next. It should be completely obvious that they need to click HERE to begin a download, add a product to their shopping cart, etc.
This doesn’t mean your CTA needs to be a giant, obnoxious, flashing button that says “CLICK ME NOW!!!!!!” That might turn users off and cause them to leave your site. But your CTA should be an attractive, inviting color that stands out from the rest of the page. Here are two great infographics from Fast Company and VisualNews.com that can help you choose a color for your CTA buttons.
Last week I discussed some of the basics of email marketing: choosing an email marketing service, getting subscribers, and creating HTML emails. Today I’ll wrap it up with tips on subject lines, email content, and scheduling.
Subject lines need to be short, especially when they’re being read on mobile devices.
The first step in writing a subject line is knowing what not to do. Internet Service Providers and email clients have spam filters that detect certain words, phrases, punctuation, and formatting styles that suggest an email is spam. Using the following tactics won’t automatically land your email in a recipient’s spam folder, but when you’re writing a subject line try to avoid:
A heavy emphasis on money/price
ALL CAPS and excessive QUOTATION MARKS!!!!!
Making the message sound urgent, eg. CLICK NOW! or DON’T MISS OUT!
Beyond those basic rules, the best practices for creating a subject line is to keep it short and simple.
Short—With more and more people reading email primarily on mobile devices (41 percent and growing!), subject lines need to be extremely concise. For instance, the mail app on an iPhone only displays about 40 characters of a subject line. According to litmus (an email testing service), subject lines with 28-39 characters have the best click rates.
Simple—It may be tempting to get clever with your subject lines, but resist the urge. You’re emailing subscribers (if you’re playing by the rules), so these are people who’ve either volunteered to receive emails from you or purchased your products/services. Use the subject line to tell them exactly what they’re receiving: a monthly newsletter, a discount, a notification about new content, etc.