Tools

Seven Copywriting Mistakes Businesses Can’t Afford To Make


SEVEN COPYWRITING MISTAKES BUSINESSES CAN’T AFFORD TO MAKE

Ahmed Bin-Baz, Copywriting, February 4, 2010 via Flickr, Creative Commons License

It is often assumed that writing business collateral takes very little actual talent. You just tell a little about the company, what they can do, and send the pages out to be discovered by the masses, right? Sort of. But there is a right and wrong way to write copy, and it seems as though a disproportionate number of businesses are doing it the wrong way. In fact, even advertising agencies are guilty of churning out stale, uninspired, or just plain bad copywriting.

One problem is that the differences between effective copy and ineffective copy can be subtle...

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How To Set Up An Email Address For Your Business


HOW TO SET UP AN EMAIL ADDRESS FOR YOUR BUSINESS

set_up_business_email

These days it is almost more important to have an email address for your business than a physical address. Setting up an email account for your business can be done a few different ways. The easiest way is to set up a free account. You can also choose to go through your domain provider or through your website hosting company. Whichever way you choose, your company will benefit from it.

Free Email

Popular services like Gmail, Yahoo, and Mail.com offer several free options for your business email.  While these services do not provide a yourcompany.com option, they do offer a cheap alternative for the small business on a budget and for those not quite ready to establish a full web presence...

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Search Engine Optimization or SEO… an Introduction


“Everybody’s talking at me. I don’t hear a word they’re saying. Only echoes in my mind.” Nilsson for the soundtrack to Midnight Cowboy, 1969

When it comes to understanding the wonderful world of SEO (Search Engine Optimization), we can all feel like Joe Buck in “Midnight Cowboy.” However, when you break it down again and consider what it means, SEO is not all that difficult.

Here is a brief primer on what you need to know about SEO.

1. Content is King.

The major search engines like Yahoo, Bing, and Google interpret importance or relevance as popularity. The more traffic a site is getting, the more eyeballs are examining it, then the more valuable the information on that site must be. That is why having good content that attracts more visitors really is what matters most...

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Affiliate Getting Started, Series 1: Choosing An Affiliate Network


by Caroline, Name.com Domain Concierge

We’re assuming you already know what an Affiliate is and have a desire to start making money by promoting services/products in your niche on your blog. A quick way for locating Advertisers in your niche is through an Affiliate Network. Affiliate Networks act as intermediaries between you the Affiliate and the Advertiser. Affiliate Networks allow you to compare various offers from Advertisers and you can choose which offers to participate in and promote via your blog.

Soo’85How the heck do you choose an Affiliate Network? We thought http://www.imediaconnection.com/content/4388.asp had a few great suggestions for you to consider when selecting a network...

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Pro Tip: How to get rid of that pesky parking page.


When you register a domain with Name.com it automatically gets pointed to an ad supported parking page. The reason for this is simple: we make more money. In a business with margins as thin as they are in domain registration we look for additional revenue wherever we can find it as long as it makes sense to do so and it does not run afoul of best practices in our industry. Running DNS services for hundreds of thousands of domains is also not a cheap thing to do. The infrastructure costs no small amount of money and neither does the administrators time when dealing with DDOS attacks and general maintenance issues. I promise we are not trying to be shady, we have been running ad-supported parking pages forever. It is standard practice in the registrar world, and it is spelled out in our TOS...

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Name.com Daily Tut: Forwarding your Domain to Sell Your Home


Domain (aka URL or web address) forwarding has got to be the easiest and least expensive way (it comes free with your domain) to market your home. Yesterday we forwarded a domain to someone’s LinkedIn profile to help them get a job. Today we’ll assist home sellers and real estate agents with the same idea. With Name.com, once you buy a domain, one of the many tools available to you is being able to forward it to the website of your choosing.

Remember, if you don’t find the .COM you want, see if you can get the .INFO, .NET, .CO or even .BIZ.

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Name.com Daily Tut: How to use URL Forwarding to land a gig


Now this is pretty basic stuff, especially to you Domainers who have more web addresses than socks, but it’s an important reason why everyone should have at least one domain: using it to forward to your online resume. Instead of “Please, please go to Linkedin.com/mynameandsomerandomcharacters and consider me for the postion,” you can say, “I’m glad you hired me after seeing mysimpledomain.com.”

And thanks Chris for letting us use you and your info!

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How to Transfer your Domains from GoDaddy to Name.com


Maybe, just maybe, you’re creeped out by Jean-Claude Van Damme. And maybe you’re not so quick to forgive gross Super Bowl commercials and elephant deaths. Maybe you want to transfer your domain to name.com. If that’s the case, here’s a step-by-step guide.

*Transferring a domain is pretty simple, but there’s a lot of back-and-forth between your GoDaddy account, your name.com account, and your email account. It’s a lot easier to explain in a video than in a screenshot tutorial, so you might want to watch our video tutorial first.

**Read this post for information on how to transfer your domain without disrupting your website or email service.

1. Unlock the domain in your GoDaddy account

  • Log in to GoDaddy, navigate to the domains menu, and then click “launch” for the domain you intend to tran...
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Name.com Daily Tut: Get your free blog or website in about two minutes


Go.

It really is that easy, and the one-page PageZen is free. FREE. Get online presence for your ideas, your business and your brand, and getting there is easy. EASY.

I’d like to have one more thing to put into all caps but I think that’s good.

GOOD!

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Name.com Daily Tut: What is WhoIs


We continue our daily quest to make learning fun and/or interesting. Today, our Domain Concierge Caroline shows us how to protect our privacy with the simple addition of Who.Is.

Who.Is will protect your PII (Personally Identifiable Information) and it gives you insight into the domains you want.

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