SEVEN COPYWRITING MISTAKES BUSINESSES CAN’T AFFORD TO MAKE
It is often assumed that writing business collateral takes very little actual talent. You just tell a little about the company, what they can do, and send the pages out to be discovered by the masses, right? Sort of. But there is a right and wrong way to write copy, and it seems as though a disproportionate number of businesses are doing it the wrong way. In fact, even advertising agencies are guilty of churning out stale, uninspired, or just plain bad copywriting.
One problem is that the differences between effective copy and ineffective copy can be subtle...Read More