CATEGORY: Tutorial

A WordPress website in minutes: RapidPress from

You can have your very own WordPress website in minutes. Repeat: RapidPress is so easy you could start right now and have a website in about a minute. WE CAN’T STRESS ENOUGH HOW EASY THIS IS! Sorry for caps-lock yelling but RapidPress is every exciting, it’s a 1-click WordPress install on hosting. Here’s how it works.

1. You get your domain name.

2. You click a button.

3. You have a website.

4. Go treat yourself to a smoothie because you just saved a bunch of money on a professional website.

RapidPress is cheaper than if you were to go directly through WordPress to get your website. And when we say “website” we don’t mean something like MySpace from 2005, but a WordPress website that’s sleek, functional and fantastic. With RapidPress you get all the flexibility, options and plugins for either a blog or a static page for your business.

Yes, there was a time when putting up a WordPress site meant finding the right hosting and then installing WordPress. NOW IT’S ALL DONE FOR YOU! With RapidPress you pick a domain, you click a button and VIOLA! you have a WordPress website.

Why do I need a website? OK, we’re just going to try and pretend you didn’t ask that. But not having a website is like not having a listing in your local phone book. And since phone books seem to stack up outside my front door, you need a website. It’s visibility, it’s credibility AND RIGHT NOW PEOPLE ARE SEARCHING FOR THE VERY ITEMS YOU SELL. Again, apologies for shouting, but with RapidPress all of the news is good. With a RapidPress website you’ll be:

1. Finding new customers online.

2. Making an awesome first impression.

3. Driving business away from competitors.

4. Making money in your pajamas.

5. Giving all those Googlers some place to go, like your website.

Really, it’s 2013. Do we need to be arguing about if you need a website or not? No. It comes down to how easy and convenient it is. RapidPress is both. Conveasyent. RapidPress solves so many problems in one click. You’ll have your website and will live forever with millions of happy customers. Oh, and so will you.

CLICK HERE to get started!

The power of UI with Sherri Botterbusch of | The Insightful

“If the user interface doesn’t reinforce the functionality of the application, it’s not going to work and people aren’t going to be able to use it.” Those are wise words from part II (here’s part I) of our interview with Sherri, our Ninja UI/UX Unicorn. (Yes, we have free range Ninja unicorns in captivity.) In this video, Sherri officiates the marriage of form and function and brings the relationship to reality on our website. Watch this quick tutorial for the information you need to get the conversion rates you want on your website. From the user experience, to properly utilizing the global reach of social media, Sherri will make your web work easier and more profitable.

The Insightful is posted here every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

SEO Series – Part 9: If You Build It, They Will Come!

And here’s the final (for now) installation of our series on SEO

Working to build successful inbound links to your site, is one of the keys to success in SEO. The more inbound links you have, the higher quality links they are, the more popular and successful your site will be. When you have a successful marketing strategies and build a quality SEO-optimized site, you are sure to have many quality backlinks to your site.

SEO backlinks

You’re the green ball.

The more quality backlinks you build, the better your PageRank (PR) will be. However, the links have to be high quality. Otherwise, the traffic for the site will not increase. Only the most relevant, top quality links will serve the purpose of being seen by the latest page rank algorithm.

There are a variety of different ways to improve site traffic with quality backlinks. Some of these include; fresh press releases, directory submissions, linking to other blogs, posting in online discussion groups or forums, and many others. Traffic increases with backlink building can be built organically. Here are some of the ways:

Posting niche articles – Posting well-written and informative articles to the right niche directories is a surefire method for improving PR. Not only will it improve the PR of the ranked directory itself, but it can also help to generate relevant backlinks to your own site.

Quality content – Giving your readers added value and solid information is sure to be relevant. The better the information, the more viewers your site will attract.

Comments – By providing ample text space for comments by the users who link to the site, you are inviting backlinks from the right niche’ audience members.

Stimulating visuals – When a site has good color design and uses still or video images, that is a great way to encourage backlink building and invite more traffic.

Bloggety, blog blog – Writing excellent content for your own site and for other sites is always helpful for SEO. Keep the blogs fresh, informative, and original. Be sure to submit any of your blogs to the top-ranked blog directories.

Survey says. . .Online surveys with meaningful prizes are very enticing. Just be sure to keep them short and easy to fill out. It is a fab way of increasing site traffic by encouraged interested parties to stay on your websites longer.

This woman is happy she learned SEO

You’ll be this happy you learned SEO.


These are just a few ideas about how to build things on your site that invite the top PR ranking backlinks. Remember, that quality counts! So, work towards establishing your site as a credible, high traffic source. Once you get started, you will soon keep building and building and building until your PR reaches the top!

SEO Series – Part 8: It’s All Logical… No Voodoo Here!

Get caught up on the rest of the SEO series or get right into this quick lesson on SEO strategies. 

While SEO experts would like us to believe that there is some sort of voodoo or black magic involved with the process, that really is not the case.

SEO companies do not just place a magic spell, dance around a bonfire, and light a candle, hoping that site ranking improves.

There is a logic and a science to it, which is easy to understand.

Rituals to approach SEO strategies

And through the night, they danced for Lord Google

Much of the confusion is due to unethical SEO companies using black-hat strategies. The thinking behind “black-hat” strategy is that businesses need to trick, deceive, and outsmart the search engines in order to improve rankings. While “white-hat” SEO strategies use knowledge of the current algorithms to find a strategy that works with the search engines.

When you use “white-hat” strategies and work with Google, you will find that Google actually tells people openly (in its blog) about which strategies work in improving their SERPs. Just remember that Google’s founders and workforce are very clever people. This means that in order to improve your rankings, there is actually a lot of work involved.

Link building is one of the best ways to optimize a website. As we discussed, there are considerations for which sites to link with and not link with. In addition, backlink building takes time, effort, and energy.

Now, obviously, if your business creates thousands of spam links by using automated software, then you are trading links for quality content. According to Matt Cutts of Google, the best way to climb up the rankings is with a steady supply of fresh, quality content, not with spammy links. That is the logic.

When you follow Google’s advice and work by using “white-hat” strategies, your site is sure to logically progress up the ranks. And that is no mean feat!

SEO Series – Part 7: Strong links are the backbone of your site!

Get caught up on the rest of the SEO series or get right into this quick lesson on backlinks.

Not only are strong links the backbone of your site, backlinks are what the SERPs (Search Engine Results Page) love to find. When you have a basic understanding of what backlinks are, how they work, what they do, and how backlinks are one of the most important factors in getting your bidding directory rank high, then you are definitely on your way to cracking the code that is SEO.

When you have a strong backlink campaign for your site, it is much easier to rank high in the SERPs. As you may or may not know, a backlink is a link from another site that points to your own site. It is important to choose wisely in determining who/which site to get backlinks from. You need backlinks from sites within your niche’ which also contain the keywords you are highlighting. In other words, be like Mr. Spock and use logic!

Search Engine Optimization backlinks

Backlink your way to the top.

To begin acquiring backlinks you can use, it is imperative that your keywords are chosen specifically for their long and short-tail value. Ideally, your keywords will become the anchor text for any backlinks you are attempting to acquire. For example, if you are looking to rank high for the keyword phrase “Daisy Hill Puppy Farm,” then you need to find other relevant sites to put a link labeled “Daisy Hill Puppy Farm” on their sites. The idea being that if enough backlinks are built, a web site will rank #1 for that specific term.

The next consideration of successful backlink building is the page rank (PR) of the site you will be placing the backlink on. The higher the PR rating, the stronger that site will be in the SERPS. Obviously, a backlink from a PR 1 site will be weaker than a PR 7 site. You want your site to be ON page 1 of the search engine browsers, but you do not want a PR 1 rating. If you are able to receive 10 to 20 backlinks pointing to your site, but they are all from a PR 5 or higher site, then you can easily expect your SERP rating to improve and your own PR score to go up.

Acquiring the higher PR backlinks can be a tricky process. Sites with a high PR score,

Larry Page, inventor of Page Rank

PageRank is named after it’s founder, Google guy Larry Page.

know and understand how valuable that truly is. That is why many people begin building backlinks from sites with a lower PR. The good news is that when you place a link on a lower PR site, then, depending upon the backlinks the site already has, that site may improve their PR ranking by having your link on it. So, your link helped get you a link to a higher PR site.

The starting point for any successful backlink campaign is to research thoroughly and find a PR 1 site that has backlinks on higher PR pages. Then, when you decide to put a link on that PR 1 site, you are placing it on a site that is fertile ground for a higher PR. So, get out there! And start researching your keywords to build the strongest possible backlink campaign.

Stay tuned as we continue our series on Search Engine Optimization, now made easier with’s SEO Tutor.

Do Not Be Afraid: Website Hosting is Your Friend

First, say this to yourself:

Hosting is easy. It’s the path to online greatness. will help me. Oh, and I get a free domain. (repeat)

Hosting is quite simply where a website lives. It is its Hobbit Hole. The place where your website’s data, graphics and communication are stored and nourished. It IS simple. Yes, we do have our super-duper easy website builder in PageZen, and we have many people who love it, but we know you can host and build your own website. We really truly believe you can. If you have trouble and want to throw fire at us, we are here to help. But let’s not be afraid. Not today. We’ve even brought in one of our customer support peeps who will walk you through the website hosting process.

And now a pleasant young man named Ryan. (Don’t worry about the big words, just push the buttons he tells you.)

Pleasant Young Man Ryan’s 9 Reasons Why Hosting is For You

1. Control your content. You can upload what you want, use what scripts what you want and can host files right on your site like videos, etc.

2. You can have 100 email accounts with our basic packaging and unlimited number of accounts with our other plans. (Other services like Google will allow you to have 10 email accounts for free, and if you want more, you have to upgrade to their Business plans at a whopping $5 per month per user. Don’t do it. Get your own hosting.)

3. You choose your email client: Outlook, Thunderbird,, or, 3 webmail options Horde, Roundcube and Squirrelmail.

4. Stats, Stats, Stats. Our hosting platform also includes statistics. You can see who’s visiting, where they’re coming from, what they’re visiting, etc.

5. Your customers will love you (and return the favor). With an SSL certificate your customers that extra layer of security for shopping carts, etc, all of which you can host right on your account at

6. You can customize your error pages. When someone fat fingers a URL on your page or clicks a link that doesn’t go anywhere, you can make that error page unique to your site so the visitor can go right back where you want them to go and the error messages aren’t vague or confusing.

7. Host more than one domain. With our Namebuilder and Unbelievable plans, you can host more than one domain with add-on domains, and have them all host their own content.

8. Create password protected directories so you can have available content for your visitors or members of your site, which is big.

9. Get fancy. For our advanced users (or users who have advanced friends), you can use programming languages like Ruby so you can have all the fun stuff that comes with that.

Now…let’s get it on! Pleasant Young Man Ryan is going to see you through this!

Hosting is easy. It’s the path to online greatness. will help me. Oh, and I get a free domain. (repeat)

SEO Series – Part 6: Holy Toledo, Batman! We need some juicy data!

Get caught up on the rest of the SEO series…and then get into this pep talk about Data.

Let the Google Bots find your Data

Like a hot centerfold of the Information Age.

Data governs everything that occurs on the web. No matter how minute or gigantic the topic, there is an unfathomable amount of information available. The internet has opened all kinds of barriers and, nowadays, the discovery of new knowledge or information occurs instantly and is shared by millions. That’s why it’s critical to have both good data to put online and use solid data to measure what is put online.

Search engines demand a steady stream of high quality, high standard information that is constantly being refreshed in our Web 2.0 world. Yet there is constant scrutiny of how it is being used. Information is now dynamic, fluid, and processed and managed constantly.

Once this process is understood, it is easy to measure and quantify the information that is flowing. When you know how to use the data properly, it is simple to understand the factors behind this information explosion. Then, it is also easy to project long term implications of this phenomenon. The good news is that both the cost of producing and moving data is being reduced. So is the cost of data storage. That is because the amount of data that is produced and used in consistently on the rise.

With analytics so easily available and easy to use, there is no reason why all companies, businesses, and industries are not using them. Information is no longer only the bits and bytes of data, but is also the right metrics and analytics to show where all this data is flowing.

Your website is part of this data chain. Now, instead of growing indiscriminatingly (and often ridiculously with overwritten attempts to snare the most of SEO), growth is being managed deliberately and purposefully. That is because internet users are more savvy and demanding about their quality. The search engine algorithms change regularly to ensure the quality of online information. That is why it is incumbent upon you and your website developers to provide authentic and accurate data.

humans for search engine optimization educational series

These humans are keen on the Internet.

But it is also key to remember the humans! The bots are great, but why would an actual flesh and blood visitor come to your site?

There are many specially developed instruments to provide the right statistics, metrics, and analytics to determine the number of visitors a site gets and what specific content they are looking at. Knowing that data is important is the first step. The next step is finding the right reports that will give the best information about how to increase traffic and improve your site organically.

SEO Series – Part 5: The Visible (online) Man

We’re already at Part 5? Catch up with all of our series on SEO!

Having online presence is different from having charisma or stage presence. Online presence can actually be taught and even enhanced with specific techniques. Maintaining visibility online is easy, once you know how! It just takes knowing the necessary underpinnings to get it all going on.

Are you visible online?

Are you there? Increase your online visibility.

The backbone of any online efforts is having the right hosting service. Your hosting service should be able to provide many different components and capabilities for your website, all while allowing you to stay connected to others online. The first critical function is to have the right domain name through your IP, so that your presence is always successfully online. That way, continuing on with extra services like database management and back end programming is easy to do. In addition, there are other online enhancements, which are included like: security systems, marketing tools, and payment gateways to further boost online presence.

Web acceleration is a tool which many hosting services offer. This is software that allows a website to load in a much quicker period of time. That way, the time it takes for your site to load moves more quickly. If your site has an excessive number of images, Flash presentations, and other “bells and whistles,” then it may be difficult to connect with customers due to slower loading. Web acceleration is just one of several tools that will help in reducing load time while increasing online reputation.

flash enterprises


In addition to web acceleration, enhancing the overall look and feel of your website in an attractive, integrated design. When there is faster upload time, there is the ability of adding in whatever your site requires to create a brilliant first impression. That way, customers can see that your site is legitimate, professional, and easy to access. When this is taken care of, it is much easier to add in extra materials through the main server and onto the site.

the yes button from


Having the right backbone and foundation of a website is just the beginning of taking the right approach for full online visibility. By adding in the right services and opportunities, you will be able to have even more options for increasing online visibility and enhancing your online reputation. When you have more options for your site, it allows you to take approaches that are more creative with your online presence and further enhance brand reputation and reliability.

SEO Series Part 4: What the Spiders Like…

Look, who’s crawling up my wall SEO How To
Black and hairy, very small
Now he’s up above my head
Hanging by a little thread

Boris the spider
Boris the spider

While the Google searchbots may not all be named Boris, they do like to crawl. They are also very particular about where they crawl. When your site attracts ol Boris, then your site becomes more recognizable, branding is enhanced, and your business’s ROI is substantial. Here are three ideas for attracting the attention of those pesky searchbots:

Compelling Content – By having original content which is relevant to your business, you are making your site irresistible to Boris. It’s the easiest way to attract site traffic and retain both readers and searchbots. Just be sure that the Meta Tags, Meta Descriptions, and Page Descriptions are well-matched to the page content.

Keywords, Keywords, Keywords – While informative and engaging content is key, it is also important to use the right keywords. Current best practice suggests using 4-6% of your content as keywords. If the percentage is lower, the site will not be found. If it is higher, it will be identified as spam.

Technicalities – In addition to refreshing and updating your keyword-rich content, there are a few technical aspects to consider. For example, try to use more content and less images. Mainly because images make a site file heavy and therefore unreadable by the search bots. Check and be sure there are not any broken links within the site itself. Also be sure that any images or icons used have both an alt tag and a text link. And, finally, be sure to add a site map or even place multiple site maps.

These are simply some general guidelines to make your site more appealing. Every business is unique and, therefore, every SEO campaign is also unique. However, when you keep these three basic ideas in mind, your individual SEO campaign is sure to succeed with our friend, Boris.

Bo has been cranking out some great SEO content. Here are the first three articles.

SEO Part 3: Human vs. Machine: How people REALLY interact with the search engines

(In part 2 of our series we discussed the importance of link structure. Today we seek the help of humans.)

It can be easy to forget that, at the end of the day, all SEO efforts are not just about the latest algorithms, counts per click, and bounce rates, but are really about getting the human at the other end of the machine to pay attention to your message.

Machines can get in the way of views.

While much time, effort, and energy is spent on man beating the latest machine innovations (in terms of search engines, that is), there are some simple things to remember about how people REALLY interact with the search engines. Here are a few tips:

Readable Copy – Make sure that ad titles and descriptions are targeted for each group at each point of the buying cycle. Effective copy takes into consideration competitor messaging and audience composition.

Keywords – In order to have effective copy, your site’s keywords need to be targeted and well researched. Many industries have a template list of keywords, so be sure that your long and short-tail keywords follow current best practice.

24/7 Management – Monitoring sites for performance daily is the best way to find what triggers any day to day changes. Match types, geo-targeting, accelerated delivery, and day parting need constant evaluation and monitoring. Any positive keywords or negative keywords need to be added or stopped based on performance.

Budgeting and Bidding – Make sure budgets are flexible enough to move across search engines/content networks/campaigns as needed. All strategies need to be well articulated and flexible. In addition, the bid strategy for each campaign needs to be clear – maximum clicks; most conversions, highest click-through rate, best ROI, and the highest cost per conversion are several important considerations.

Content Channels – What are the specific content network channels? Who makes the creative decisions? Copy in all content ads should be different. That way, it better grabs the attention of someone reading an article.

Lead Generation – If a company is using a lead generation site, what are the metrics for success? Also, in addition to online lead forms being filled out, phone calls should be tracked, recorded, and properly evaluated for internal training purposes. Be sure that any PPC data is synched with CRM data in order to calculate a true ROI.

Synergized SEO – Are all SEO efforts synchronized and synergized? Keywords need to be strategically targeted between organic and paid so that a site will command search engine results. Web analytics data from organic searches needs constant review in order to find the most effective keywords to add to any PPC campaign.

A picture of a human.

While there is still the attitude of “human versus machine,” when you are familiar with and use these techniques, it will not be such a lengthy battle. After all, a human touch is most certainly required for managing PPC properly and maximizing SEO results.