Name.com Blog
August 14, 2013

Amazon.com denied .amazon domain extension

Amazon was recently notified that its application for the new top level domain name .amazon was rejected. Eric Pfanner from The New York Times outlined why the tech giant’s application was rejected. Pfanner explained that ICANN, the Governmental Advisory Committee for domains, would not allow Amazon to own .amazon because a group of South American […]


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Amazon was recently notified that its application for the new top level domain name .amazon was rejected.

Eric Pfanner from The New York Times outlined why the tech giant’s application was rejected. Pfanner explained that ICANN, the Governmental Advisory Committee for domains, would not allow Amazon to own .amazon because a group of South American nations, including Brazil, Uruguay, Chile and Peru, sent a letter to ICANN opposing Amazon claiming the name. The Times obtained a copy of the letter:

“‘.amazon’ is a geographic name that represents important territories of some of our countries, which have relevant communities, with their own culture and identity directly connected with the name,” the letter said. “Beyond the specifics, this should also be understood as a matter of principle.”

The rejection isn’t the biggest blow to Amazon because the company has also put in bids to obtain the rights for 40 other new top-level domains, including .secure, .search, .mobile, .music, and .cloud.

Amazon is just one of many companies, including name.com, that are applying for the rights for around 2,000 new top-level domains. The new TLDs are a push to remove the dependency on .com, .net, and .org, and move people toward extensions that are more relevant to their specific purpose or business.

We’ve created a new TLD watcher to help keep you up to date on the new extensions at TheNewDots.com:

tld-watcher

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