Boulder Startup Week Day 2 lesson: It’s all about building a community

Going to events like Boulder Startup Week really reinforce the importance of supporting your local community to build your brand/product community. You simply can’t have a successful company if people don’t understand your brand value and mission. If people think all your company cares about is the bottom line, nobody will really care about you and you’re not creating a business poised for long-term success.

Going to events like hackathons, supporting local coding school students, or even cold emailing people from companies that you like will help you build an amazing community around your company while allowing you to come up with more creative ways to grow your business. It’s a win-win and a simple way to accelerate your growth.

If you need some ideas for building a community around your brand, check out this blog post we recently wrote: Building a company by focusing on building a community.