Frustrated about the creative process? Think your company should try something new but don’t think they ever will? In Part 2 (here’s part 1) of our interview with Jesse Weaver, he drops some of the most important knowledge we’ve ever heard about how to move forward with your ideas. Knowledge? Nay, this is wisdom. Weaver brings the sage, and reminds us to respect the history of the brand and get to know the structure within you’ll be working, before startling anyone with radical ideas. Yet when all the pieces come together, you’ll be thriving in a “culture of innovation.” So here we go with a brilliant bit on the cohesive brand experience and selling something new to the higher ups.
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