Selling sex isn’t as easy as it looks


We like to give our competition a hard time about selling sex and objectifying women. It’s kind of what they’re known for.

But sometimes we’re willing to climb off our high horse and succumb to the latest marketing trends. We’re willing to sell sex, too. Trouble is, we don’t have Danica Patrick or Bar Rafaeli on our side.

We just have this guy:

The community evangelist in his natural sexy habitat.

The community evangelist and aspiring sex symbol in his natural habitat.

That’s Jared Ewy, our community evangelist. He may not fit into YOUR definition of sexy, but at name.com we believe beauty is in the eye of the beholder.

In Jared’s words, “Sexy is so hot. It’s the flesh, the curves, round things. And nature. I think. Yeah, I think nature is sexy, but I’m not sure how you consummate that…”

I couldn’t have said it better myself. We think Jared can make sexy work. Armed with little more than a ball gag and self confidence, Jared gave this “selling sex” thing the old college try at a recent Demand Media meeting. You know, to test the waters.

As you can see, the reaction was less than favorable. It went over about as well as Jared’s recent venture into hipster culture. Maybe you do need a traditionally attractive woman, millions of dollars worth of Super Bowl airtime, and a complete lack of taste if you want to sell sex effectively. We only had one of the three.

So I guess we’ll just have to go back to focusing on providing our customers with world-class customer support. If nothing else, it’ll save Jared from some awkward conversations with the TSA.




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