Random Acts of Kindness: MOTSCRAK Denver


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Would you like a free cold beverage? Yes?

You’ve come to the right place because here’s our quandary at name.com: How do we let people know about us while not further chipping away at the psyche of an already ad-weary public? The studies vary, but it is estimated that the average person is bombarded with at least 1,000 commercial images per day. Most we don’t even pay attention to. That’s the key right there: most ads, labels, logos, sales, popups, banners, videos, GIFs, collages, murals, tableaus we’re completely ignoring. So how … how do we get in front of someone and make them care? We think we’ve landed upon just the answer.

It’s MOTSCRAK.

MOTSCRAK is Man On The Street Committing Random Acts of Kindness. It’s the best way we feel that our marketing can be of service instead of littering the delicate tundra of your mental landscape. To conduct this experiment, we used none other than the gentle James Joyce reader from customer support. His name is Erik and, yes, when he’s not massaging the connective tissue of the Internet, he promotes his own well being with a thick stack of literariness that would intimidate most people into a coma. With his calm demeanor and curious disposition, we took to the streets. Let the MOTSCRAK begin.




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