When you’re approached by a fantastic group of women who want you to share in their love of craft beer, you make the most of the opportunity. What we didn’t realize is how much fun Colorado’s Barley’s Angels would be. After some beverages we hatched (brewed?) a plan to infiltrate the Great American Beer Festival at the Denver Convention Center. To say that the GABF is big is an understatement. This year it hosted over 49,000 people and offered nearly 4000 beers. How would we break through the teeming masses and get the word out about Colorado’s premiere group of femme ferments and our brand new .BEER domain name?
We’d listen. That’s right, a trick not completely unknown but is on the verge of extinction.
Our first question was pretty basic.
It was our second question that inspired an historical event of Smithsonian proportions.