It was the ultimate Superbowl Sunday. The game was good (except for that awful missed call in the end zone) and we can all feel good that the losing Harbaugh brother can at least be happy for the other, winning Harbaugh brother. It was also nice to see some decent commercials. Companies paid upwards of $4 million bucks for their thirty-second ad, so you’d hope that they’d air something to remember. Right now, in kind of a loose top six, we have fond memories of:
And we’ll even admit that GoDaddy did a good job with their .CO “your big idea” commercial. We’ll share it with you as long as come to name.com to get that idea online. To be honest, it was a little bit weird for us to see them do something so…so not bad. We thrive on their bad ideas, so it was with a great amount of disgusted relief when we saw their #TheKiss ad featuring supermodel Bar Rafaeli, and ubiquitous geeky movie extra, Jesse Heiman. A nerd getting a kiss is a victory for all of us in the web industry, but to have it as wet and close as that one…well, we had to do a parody.
We got the whole company involved in a brain storm, and from an initial idea, @OwenBorseth, our VP of Awesome, said that the kissing “sounded like someone eating a cantaloupe.” And then Nick Salvadore, who was at home with his awesome wife, son and their new baby girl, chimed in to say the cantaloupe was the best idea.
So we went with that. And the Twitter went nuts.
Oh, and this…
We heard from many, many more people who were happy to have an outlet about a Superbowl commercial gone awry. The shot didn’t need to be that close. It didn’t need all the sucking sounds. With a heaping amount of thanks to Stephen Donatelli and Patrick “P-Mo” Moroney (@brandnamebob on Twitter) for being our “kissers,” we mobilized the entire office to take part in our parody of #TheKiss commercial.
So that happened and for about zero dollars. Although we did splurge on a 4-dollar melon at Whole foods.