Onsite SEO Strategies You Should Adopt


HRW2012 , Search Engine Optimisation from High Ranking Websites,July 4, 2011 via Flickr, All Rights Reserved

Let’s start with some mind-blowing statistics. Did you know that about eight in every ten visitors to your sites come from a search engine, be it Google, Yahoo, or Bing? Given these statistics, it would be unintelligent not to consider optimizing your sites for the search engines. This is because one of your main objectives for taking your businesses online is to maximize profit.

Search engine optimization can be defined as the process of making your sites search engine friendly in order for them to rank highly. Ranking highly on search engine results means that your websites will appear on the first page for the keywords you’re targeting. Search engine optimization is a broad practice, which is usually divided into onsite search engine optimization and offsite search engine optimization. Here, we shall look at effective onsite SEO strategies you should adopt to increase the search engine rankings of your websites:


Keyword in Domain Name

The first effective onsite SEO strategy is including your primary keywords in your domain names. This should not be hard at all. Before buying your domain names, you should do brief research of the keywords you would like to target. These keywords should be relevant to your business. Case in point, if you are selling T-shirts, and you decide to take your business online, you should come up with a relevant primary keyword for your online store. Examples of keywords on domain names could include SuperHeroTshirts.com, MomTops.com or KiddieTshirts.net.

Having the keywords you are targeting on your domain name is highly beneficial when it comes to search engine optimization. This is because search engines rely on keywords to rank websites. Since your domain name is your online identity, it tells the search engines what kind of content your sites carry, and if it is relevant to the queries for which browsers search. Additionally, keyword rich domain names increase your direct traffic. This is because the likelihood of your website visitors remembering your domain name increases tremendously. In the above example, it would be easy to remember the domain name SuperHeroTshirts.com or MomTops.com due to the keywords compared to domain names that do not have keywords.


Fresh Content

The second incredible onsite SEO strategy you should make use of is fresh content. Everybody who visits your sites will love this fresh content. Over and above your website visitors loving new content, search engines will also reward you for it. Search engines love fresh content. In fact, most of them are penalizing websites that only have duplicate and low quality content.

Case in point, in 2011, Google released an algorithm, which they named Google Panda, and this algorithm seeks to lower the rank of websites that have low-quality content.  This hurt the amount of traffic and level of income of many well-known websites, including eHow.com.

Hence, you should ensure you have fresh content on your website to improve the search engine rankings. In addition to having fresh content, it should also be unique, useful, and posted regularly. Firstly, unique content means that the content you post on your websites should be original and not posted on any other site. Secondly, useful content means that the content you post on your website should serve to solve a problem. Your website visitors will highly appreciate this. Lastly, you should ensure that you post to your websites as regularly as possible. One post per day is the best way to go.


Website Usability

The third onsite SEO strategy you should adopt is improving your website’s usability. Here are three fantastic ways to go about this:


Optimize Fonts

Fonts help your website visitors understand your content. One of the most prominent things website visitors notices when they arrive on your websites is the font. This font can either draw them to the website, or irk them. Since your aim is to attract these web visitors, you should aim at using attractive, simple and commonly used fonts for your websites. The two types of fonts you should use for your websites are Sans Serif Font and Serif Font. Sans Serif Fonts, such as Arial and Bell Gothic, should be used for viewing text on a monitor while Serif Fonts, such as Cambria and Garamond, should be used when your websites are printer friendly. Additionally, you should add emphasis by using font styles such as Bold and Italics.


Include a Sitemap

A sitemap will help your visitors know the exact location of the content they are looking for. This is because a sitemap is a collection of links to all your web pages. Essentially, sitemaps have been instrumental for optimizing websites for search engines. And as your websites grow bigger, the faster your visitors will want to find the content they are searching for. Most of these visitors will navigate to your website’s sitemap to find what they are searching for. Consequently, you should make sure that you have a sitemap on your websites, and it should contain links to your articles, your videos, your site feeds, your pages, your monthly archives, your categories, as well as your tags.


Use Navigation Features on Every Page

Our website reader should not be stranded on any page. you should provide many features to answer the question: where can you go? There are many navigation features you could use, including (1) using related posts links below your posts. Many plugins could do this for you automatically if you are using WordPress, (2) linking to your other posts using anchor text. Simply select a keyword or a keyword phrase and link it to other relevant posts, (3) including an archives page. This page helps your readers search for content according to the date it was posted, and (4) making sure that the top navigation bar is accessible on every page of your websites.


Keyword Density

Lastly, you should pay close attention to the keyword density on your website. Keywords are the most important component when it comes to search engine optimization. This is primarily due to the use of these keywords by search engines to rank websites. One of the facets these search engines use to rank websites is your websites’ keyword density. Without keywords, your websites will not be ranked. Therefore, you should include keywords in your Title Tags, Meta Tags, Header Tags, and content. In your content, a great keyword density would be 1-2%.


In conclusion, search engine optimization is a crucial practice that will determine the level of success that your websites will attain. The more thoroughly you perform your onsite SEO, the more traffic you will be able to attract to your websites. Hence, you should ensure you have your keywords in your domain names, post fresh content regularly, improve the usability of your websites, and pay close attention to your keyword density.

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