Our Veep of Ops, Paul Carter, and his lesson from HostingCon...
As a small army of Name.com employees land in Boston for an industry conference about web hosting, a small business owner somewhere in the world looks up and says "So what?!" and then goes back to building their business.
Web hosting is generally not the sexiest industry - when compared to advertising or even web development. It's primarily been a commodity service that's easily duplicated and indistinguishable between competitors, at least on the surface.
Every few years a new buzz word comes out that stirs up the industry insiders like 'vitalization' or 'cloud', but most of the world looks up and says "So what?!" When asking most customers what's important in a hosting company the most common response is, "Keep my website up, and don't charge me a lot for the service." That attitude is completely understandable. That was until recently. The new trends and technologies showcased at HostingCon will help us make our customers lives and businesses better, if we make them accessible to them.
As businesses try to take advantage of the tidal wave of new technologies helping them promote their business, engage their customers and manage their sales and service channels more effectively, hosting companies can provide the infrastructure, expertise and applications that tie it all together and create more value than just keeping the servers humming and margins low. From a one-click blog setup, auto-tuned for search engine optimization, for the online novice trying to build an online presence and following to a fully automated ecommerce platform tied into a customer management backend, being served up at lighting speed all around the world, through the use of cloud technologies all ready to go in less than five minutes - hosting companies can make it happen. The technology has to be push-button easy though, and it just has to work, simply & easily. This is where Name.com shines and where we're planning to innovate.
We're excited about the upcoming changes to our hosting platform and plan to take all these amazing technologies and expertise and make is truly accessible to our customers. More to come...