It seems anybody with a computer has become a social media expert. They'll tell you that you need "presence on the web," which sounds cool but is about as fulfilling as a bowl of dust. What you need are people who know about your presence, and are so impressed they tell other people about it. Imagine that. People coming to you. No more cold calling or desperate sign throwing in a dangerous intersection. It's called inbound marketing and this quick little interview is packed with useful information from one of the most talented inbound marketing mavens in the industry, Rebecca Corliss from HubSpot.
Skip to about :50 for the meat.