The Importance of Keyword Rich Domain Names and SEO

Hello Everyone!

It’s that time of the week again when we get to talk about SEO. Last week, I talked about how strong on-page optimization is critical to your SEO efforts – especially when building smaller websites. This week, I wanted to show some working examples of that principle and the 27 website examples listed at illustrate my point perfectly. In addition to having strong on-page optimization, these sites also highlight the fact that having a keyword-rich domain is critically important when in comes to optimizing a site effectively.

The Octane360 sites examples are nicely designed but what’s interesting to note is that and they are very lean in terms of content, backlinks, and domain age – yet each of these sites are ranking well on page #1 of Google, Yahoo, or Bing. In fact, these sites only have an average 18 pages and 10 backlinks. Also, the domains are only two years old on average (see chart below).


Now, if you’re looking at these site examples, you’re probably thinking “these sites all have exact keyword-phrase domain names.” That’s really the key with these sites ranking so well. However, each of these site examples also have excellent on-page optimization which is critical if you are not planning on having a very large site, as we talked about in my last post about: Essential On-Page Search Engine Optimization.

The “Easiest” Way to Page #1
In order to save yourself the most time and make the process of getting found on page #1 of Google much easier, start with a stellar domain name that matches the main keyword phrase you are targeting as closely as possible.

If you are new at domain name selection, please review Lesley’s post on Choosing a Good Domain Name then start playing with our domain selection tools.

Premium Domains
Now, let’s suppose that after all your searching you’re just not finding the domain name you really want. Well, consider purchasing a premium domain for your site. Premium domains are domain names that somebody else registered previously and they usually cost several hundred to several thousand dollars. The Advantage of registering premium domains is that you can usually find keyword rich domain names that match one of the exact keyword phrases you are targeting.

For example, if you are a large restaurant supply company in Denver, CO and your goal is to rank #1 in Google within 12 months time, you need an awesome domain (along with the other essentials: good on-page SEO and backlinks from great sites, good content, etc). You’ve already looked for your domain and there are lots of great domains available such as


Note: hyphens are not always bad, but as Lesley mention’s in her post, they are hard to brand and it’s hard for people to remember the hyphens. The .NET domain is actually very good as well, but still it’s always best to choose the .COM whenever it is available. for is available for $1749 (as of today’s date) so you should purchase this one.

Not only will this domain help you rise quickly in search engines once you develop and optimize your site, but it will help establish your brand – people will remember it. For me, this domain is the most intuitive domain I can think of if I’m going for these keywords. And if competition is steep, what is a couple thousand dollars up front when ultimately your site rises above your top competitors, and you generate tens of thousands of dollars extra per month as a result?

Ok, just to review, it’s critical to select keyword-rich domains if you want to make your path to page #1 as easy as possible. Remember that it’s not just enough to have a great domain, you also have to build some content and still get backlinks. However, the journey is much quicker and easier if you start with a great domain. Spend time selecting your domain and purchase the domain you really want – even if it’s a premium domain that costs several thousand dollars. Ultimately, you’ll find that your domain selection can make the difference between success and failure when it comes to SEO.

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  • Souravsaha86

    Umm… kind of agree with your blog post… but thing is that how many people initially have that many thousand dollars to just buy a domain ? how about starting to give away these domain names on rent ?? say if the person pays all his inst…allments , then the domain is his.. and if not a grace period be given , post which can take back their domain ??

    Now i am an MBA, been into SEO, have several domains on various niches, but i have yet to come across some domain registrar with this kind of option… i wonder y ?? is it a convention that this cant be done ?? or no one has ever thought about this ?? do let me know if you get the time… :)

    • Art

      Hi Souravsaha86,

      Interesting idea…financing for premium domains or renting. It's actually been done but I have no personal experience with this. Here is one site I found that is offering premium domain financing:

      Looks like for $100+/month you can rent while they develop, or you develop. I didn't look into the details of that particular company as far as ownership options, etc. But it looks like a good option especially if the domain you're looking for is in the $5k-$10k+ range.

      However, going back to what I mentioned earlier in my post, it doesn't take long at all to pay off the initial investment of a couple thousand dollars if your product or service has good profit margin.

      Now, keep in mind that premium domains can also be “aged” domains. In other words, you might find a domain that isn't super keyword-rich but it is very old or already established and getting good traffic.

      I once had a client that was starting a new patio and deck website and during our consultation, he mentioned that their main competitor – who's site was ranking at the top of Google and Yahoo – was shutting down his business.

      My next question, naturally, was “Will he sell his domain to you?” The customer called his competitor on another line and he purchased the domain name for only $200 (although it was easily worth $1000). Because his service had such good profit margin, he would have paid off a $10k domain within a couple of months, no problem.

      Those are rare opportunities, indeed. However, you must think of the domain name as the foundation for your business and everything else down the road will be much easier.

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  • amrita2singh

    hey there,
    this is pretty substantial stuff on DOMAIN NAMES AND SEO, but also check this blog for more info on DOMAIN NAMES AND SEO and other related topics…

    • namedotcom

      Dear Disqus,

      Thank you for contacting Support.

      Case #00338144: “[theofficialnamecomblog] Re: The Importance of Keyword Rich Domain Names and

      SEO” has been created and a customer service representative will respond to you shortly.

      Thank you, Support

      +1.720-249-2374 from 8:00AM – 6:00PM MST, Monday – Friday.


  • Motorcycle Tail Light

    In competitive markets Google is clearly a lot of historical data and research, Google probably can be inferred more reliably if a search navigation or not, and thus keep the keyword fields in the control.

    • namedotcom

      Dear Disqus,

      Thank you for contacting Support.

      Case #00343560: “[theofficialnamecomblog] Re: The Importance of Keyword Rich Domain Names and

      SEO” has been created and a customer service representative will respond to you shortly.

      Thank you, Support

      +1.720-249-2374 from 8:00AM – 6:00PM MST, Monday – Friday.


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  • Domain registration

    Great news about the domain name .Thanks to sharing the wonderful information.keep up it