Get caught up on the rest of the SEO series or get right into this quick lesson on SEO strategies.
While SEO experts would like us to believe that there is some sort of voodoo or black magic involved with the process, that really is not the case.
SEO companies do not just place a magic spell, dance around a bonfire, and light a candle, hoping that site ranking improves.
There is a logic and a science to it, which is easy to understand.
Much of the confusion is due to unethical SEO companies using black-hat strategies. The thinking behind "black-hat" strategy is that businesses need to trick, deceive, and outsmart the search engines in order to improve rankings. While "white-hat" SEO strategies use knowledge of the current algorithms to find a strategy that works with the search engines.
When you use "white-hat" strategies and work with Google, you will find that Google actually tells people openly (in its blog) about which strategies work in improving their SERPs. Just remember that Google’s founders and workforce are very clever people. This means that in order to improve your rankings, there is actually a lot of work involved.
Link building is one of the best ways to optimize a website. As we discussed, there are considerations for which sites to link with and not link with. In addition, backlink building takes time, effort, and energy.
Now, obviously, if your business creates thousands of spam links by using automated software, then you are trading links for quality content. According to Matt Cutts of Google, the best way to climb up the rankings is with a steady supply of fresh, quality content, not with spammy links. That is the logic.
When you follow Google’s advice and work by using "white-hat" strategies, your site is sure to logically progress up the ranks. And that is no mean feat!