Save $10K On SEO


Sean MacEntee, seo punishment, February 16, 2010 via Flickr, Creative Commons License

Ranking is binary. You’re found or you’re lost. So many businesses are vying for the top spot because the average keyword searcher rarely even scrolls down the first page of results.

So search engine optimization (SEO) is absolutely vital to get web crawlers to rank you high enough to avoid being buried.  You could waste all your time becoming an expert in trying to figure out what search engines want but, who’s going to run your business?

Your first option is a pay-per-click ad campaign. This will get you on the front page, but not in the search results. You could spend around $10K the first year for decent results. But that’s just one campaign and may not get you what you want, which is a reliable stream of new business. That means organic SEO techniques that keep working for you over the long run.

But SEO consulting can be more expensive. Most small to medium sized businesses spend between $5 – $7K per month on SEO advice.  There are good reasons for this and good returns in terms of inbound marketing, but not all businesses can afford it.

What you need is to get your web presence into battle shape at a manageable cost. So you need SEO specialists who are dedicated to staying up-to-the-second with the latest advances in search engine algorithms. Now there’s nothing wrong with using people to manage your SEO, but then again, there’s nothing like the dedication of a robot. offers both an SEO software program, designed to help you do it yourself, and an SEO consultation service, for those that want to leave the heavy lifting to the experts.

One benefit to using’s SEO software, SEO Tutor, is that you can manage your SEO strategies, your domain, and your hosting under one roof.

SEO Tutor takes you through the steps of optimizing your site in terms that you can understand. Many of the tasks you can do yourself, without having to be an expert on HTML or CSS code.

Then again, you can pay for’s pro SEO services and have someone do everything for you. It’s your call. But no matter which option you choose, just remember that SEO isn’t something to be taken lightly. A lot is riding on those title tags.

The back-and-forth between search engines and SEO consultants, each vigorously advancing their own agendas, has been variously described as an elegant dance or trench warfare. Search engine developers say they are continually tweaking algorithms to reward quality content while businesses try to exploit those algorithms to go to the head of the search.

The latest salvo (or cha-cha, if you prefer) came recently with Google announcing major changes (code names Panda and Penguin) to the rules of search.  The result for the future of SEO can be best summed up in this infographic. Paid links = bad; Brands = good. Brands means storytelling, and that means premium content.

Many sites that thought they were playing by the rules got an ugly drop in rankings, and everyone is scrambling to figure out what these changes will mean on a tactical level.  The update specifically targeted what Google called “webspam” techniques, like keyword stuffing and spun articles. Like a suspicious blind dater, Google also dropped rank for “over-optimized” pages that just seemed too perfect.  Some site administrators even received notification if their sites were too spammy or looked like paid link schemes.

Now is a good time to look back on what just happened with a good review of the changes and what they imply for your business. If you are like most businesses, you don’t have time for this nonsense. You just want to be found. But wherever you decide to place your next bets with SEO strategy – PPC ads, consultants or software – prepare your SEO deck for a brand new shuffle.

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