Are Your Customers Using Pinterest?


Naurene, pinterest-icon, April 4, 2012 via Flickr, Creative Commons License

Social media network Pinterest has attracted a lot of attention and users since its official March 2010 launch. Today, the site has over 4 million users; 82 percent of which are women between the ages of 25 and 54. Before you add Pinterest to your social media strategy, find out if your customers are using the social media network. You can ask them by taking a poll on your Facebook page or blog, but it’s also important to take a look at industry data. Research presented in a 2012 infographic, from Online MBA, details statistics that can help you make an informed decision.

Location, Location, Location

If you primarily serve customers on a local level, Pinterest’s geographical usage data is essential to your business. While Pinterest users reside in various locations, most users reside in Mississippi, Alabama, Kentucky or Tennessee.

Design, Fashion and Crafting Enthusiasts

Research shows that the majority of Pinterest users post images and other content related to  crafting, fashion, gifts, interior design, hobbies and leisure activities. If you own and operate an Etsy shop, clothing boutique, shoe store, interior design firm, home goods store, vacation resort, travel agency, hobby or arts and crafts store, you may find it beneficial to add Pinterest to your social media toolkit.

School is Cool

Education is important to Pinterest users. 61 percent of the site’s users have some college education, while 35 percent hold bachelor’s or graduate degrees. Additionally, more than 70 percent of the site’s users have annual household incomes between $25,000 and $99,999.

Get Big Inspiration from Big Businesses

Big brands are using Pinterest to connect with their customers, too. Get inspiration and ideas from major players such as Whole Foods, Real Simple, Mashable, Nordstrom, Benjamin Moore, The Weather Channel, Random House Books, Southwest Airlines, GE, Major League Baseball and the Wall Street Journal. Take a look at the types of boards they create and what they put on them.

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