Don’t Get Hacked: Password Lessons from the Flame Broiler


It lasted for over an hour and was so ugly that even their competitors were sending out empathetic Tweets.

mcdonalds empathy burger king

Burger King’s Twitter account had been hacked, and not only were the hackers sending their own racially-charged tweets about Burger King employees “crushing and sniffing Percocet in the bathroom,” but they also changed all the branding from BK to McDonalds. They even went so far as to promote McDonald’s new Fish McBites.

burger king twitter hacked

So with this kind of nightmare playing out in real life in front of the whole world, we thought it was time to contribute a quick, legitimate  piece to the “how to come up with a great password that’s memorable and fun and makes you feel safe” articles that will be swirling around the ‘net. From our staff we compiled dozens of tips all shrunk down to this one convenient list of tips and tricks for a better, safer, more memorable password.

Caroline Temple, our Affiliate Marketing Manager, knocked out 8 quick pointers for better Internet security:

1. Well – duh – we’ve got NameSafe.  Most accounts – like Gmail allow you to enable two factor authentication. So your NameSafe fob or Verisign app can work for Gmail too.

2. Don’t use words like “H3LL0!”  The programs designed to crack passwords have included subbing numbers for vowels now.

3. Consider the “pass phrase”.  Like “IReallyLikeCoffeFirstThingInTheMorning10:00am”

4. Change your password often.

5.. Don’t use the same password for more than one account.

6. WRITE  your passwords down somewhere safe.  Try your darndest to not store them within a document that can get hacked.

7. Review all those apps that you have given access to your Twitter account – maybe it’s time to revoke access of apps that don’t use SSL certificates or that you have not used in a while.

8. Always make sure the URL bar up top reads “https” before logging in to any account.  that means they have an SSL certificate installed that will encrypt your information when logging in.

Some of these steps can be completely alleviated with great tools like oplop (courtesy of Pat “P-Mo” Moroney) that let you simplify all your passwords to a nickname and one master password. And Fitz in support reminded us to plug one of our customers, Last Pass, a secure password manager that promises to make your life much easier.

Finally, it should be noted, that your password should NOT be any word or phrase associated with your personal information or business products. Those are very easy to hack. Like I should not use “Jared1″ and you definitely should NOT use “whopper123″  as Burger King, the Home of the Whopper, used up until recently.

We’ll leave you with this helpful password hint from one of our favorite web comics, XKCD

cartoon password strength tips tricks



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