GETTING STARTED ONLINE: HOW TO GET A WEBSITE
Before you even attempt getting started online you need to take time to prepare.?
Everything we publish online can instantly be seen by any one of the billions of people browsing the web at any given time.
That’s why we want to make sure we’ve taken the time to plan what aspects of our business we want to relay to the world and then be sure we write and edit all of that content prior to launching.
Some things to ask yourself when planning include:
- Who are we?
- What do we do?
- Where do we offer our services or products?
- Why are we the best choice for our customers?
- How will we surpass their expectations?
- Do we have web ready logos or do we need to spend time designing a logo?
- What are the keywords or terms in our industry that trigger customer response?
When selecting a domain name we want to choose something easy enough for our customers to remember while also being something the search engines can easily recognize as being part of our industry.
For example, if we’re a maid service in Miami a good domain name would be www.MyMiamiMaids.com. It tells what we do and where we do it.
You can use Name.com to search for and register a domain.
Now it’s time to get online and test your market. If this is your first venture on the web, a good suggestion is to find a hosting service that offers free website templates with their hosting package.
This will save you from having to invest a bunch of money upfront without really knowing what works and doesn’t. (Consider it the beta testing phase of your web development.)
After all, you wouldn’t invest in opening a storefront in another state or country without testing that market first. So why would you do it online?
There are some elements that you can add to any website that can improve its value to visiting consumers. These are things that can be used to lure visitors to your page and that can be regularly updated to keep them coming back.
Some of the biggest hits include:
- Unique images and slide shows
- Industry related videos
- Web-based games
- Mobile apps
- A blog series or serialized comic strip
Content Management Systems
To retain those unique visitors we need to devise a way of capturing their contact information. This is typically done by adding an email subscription box that offers to update them via email whenever new and interesting content is published.
When it’s all said and done there are a world of possibilities available to you now that you’re online with your own website. Get out there and explore!