Choosing a Good Domain Name

You’ve decided you want to start a website, either for your business or a personal site. Now what do you do? If you guessed that finding a good domain name was at the top of the list, you’d be correct. This process can be somewhat daunting, so we’ve come up with a list of guidelines to help you pick a good domain.

Generic vs. Branding

Generic domain names are usually dictionary words with a broad range of applications, e.g.,,,, and so on. Generic domain names are great because they can lead to direct navigation traffic. This means that people in search of these specific things can bypass search engines entirely. These generic names are often very expensive.

But if you’re an everyday Joe looking to build your personal or company brand, choosing a domain name that matches your brand is the way to go. This not only increases your branding, but it will make it easier for your visitors to remember your name. Your brand is also what sets you apart from everybody else, so having a unique domain name that matches your brand will do the same for your website.

Just think if went with something like Not very memorable is it?

Hyphens Begone

In researching what others have said on this topic, I came across my new favorite domain name:

Sure, it’s a little snarky, but it gets the point across. You want to avoid using a hyphen in your domain name if you can. It might be slightly better for SEO, but it doesn’t look very good and it can make your domain name harder to remember. It’s also harder for someone to verbally recommend your website if there are one or more hyphens in the domain name.

Keep It Short and Simple

Get creative! Try using two really good keywords; three or four if you must. Once you start using five or more keywords things can get a little ugly. Again, you want your visitors to remember your domain name, so you want it to be as easy as possible to type.

However, keeping it short doesn’t mean you should resort to acronyms, especially if those letters spell anything funky.

You also want to be conscious of using keywords that share the same first and last letter, like or Sometimes you may not have a choice, but be aware that those double letters can be confusing.

Embrace Alternate Extensions

Despite what some domain purists may tell you, alternate extensions are your friend. In a world where most of the good .COM domains are already registered there are plenty of other options available to you.

  • Have your own video production company? Try using
  • For a personal blog or resume site you might try using .ME or .IM to add a personal touch.
  • Non-profit? You might go with a .ORG domain.
  • If your business is only based in a specific country, why not use that country’s ccTLD (.US, .MX, .CA) to represent your business?

When it comes to alternate extensions you want to try and avoid using what are called domain “hacks”. This is when you use the domain extension to complete a word in your domain name. Sure they look pretty clever, but they don’t do much for you in the “easy to remember” category. Some examples of hacks would be:,,, etc. There’s a reason switched from, nobody could remember where the heck the dots went!

Be Careful With Trademarks

To quote Elmer Fudd “Be vewy, vewy careful.” Trademarks are no laughing matter and if you register a trademarked name, you can bet that the lawyers will be after you.

Check Your Spelling

It’s always a good idea to double, or even triple check your domain spelling before hitting that purchase button. Sometimes you think you’re getting a steal, but upon a second glance you realize you just registered instead of Doh!

The moral of the story is to get creative with your domain name. You want something that is unique, simple, and memorable. But remember, be careful not to step on any trademarked toes and always check your spelling!

Harvey Specter
Posted at 11:56 pm August 31, 2010
Asif Iqbal

A very good theory for the domain name. I always confuse when I choose domain name for anyone.

Thanks for the informing us.

Harvey Specter
Posted at 7:40 am September 1, 2010

This action proof to be a win, win situation. This is a true art
work, which will be a success story.


Harvey Specter
Posted at 8:49 am September 1, 2010


Harvey Specter
Posted at 5:41 pm September 2, 2010

Glad we could help!

Harvey Specter
Posted at 3:49 am September 6, 2010

really usefull infomation for me, thanks namedotcom.

Harvey Specter
Posted at 8:19 pm September 6, 2010

Sorry for the comment, but we couldn't find your email address, Lesley. This is a very helpful article. We created a new domain name service that encapsulates many of your ideas and automates to streamline the brainstorming process for domain names. Would you mind telling us if you find the service useful? Thanks very much!

Harvey Specter
Posted at 8:50 pm September 15, 2010
amit verma

Some zones are reserved for use by qualified organizations in India

.edu. in kept for educational institutions.
.mil. in: for Indian army
.gov .in: Indian government

Harvey Specter
Posted at 8:31 am March 12, 2011
Minnesota Short Sale Agent

Domain name adds credibility to a start-up business.

For finding great domain name suggestions, I recommend 400+ domain name suggestions for just $50 and they engage people across the world who submit ideas – and the best idea wins the award amount. It sure beats the time and energy you’ll spend to come up with names. BTW, continue to share great information to everyone! Thumbs ups!

Harvey Specter
Posted at 8:14 am March 31, 2011

By all means, creativity of choosing a business domain name is very essential. It is suggested that domain name should matched a brand name. Use any site that you like to come up with domain name ideas. But, when you're ready to buy, choose the registrar that offers the best domain name package and price, not the registrar that has the best domain name suggestions.


Harvey Specter
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