Apple has been a pioneer in the technology industry for years, paving the way for innovation in electronics and software. So it comes as no surprise that Apple is at the forefront of a new type of technology that is changing the face of the internet: New Domains.
Apple premiered the apple.news URL shortener through their News app, making it easy for individuals to share articles and stories with others. Although it is still in beta testing for iOS 9, the tool is already bringing great recognition to New Domain extensions.
Apple’s adaptation of .NEWS proves that New Domains are more than just a gimmick—they are powerful branding tools that present massive opportunities for early adaptors. As increasingly more leading brands turn to New Domain extensions to create a memorable web presence, it’s becoming clear that the internet as we know it is changing in a critical way.
Apple.news is the most significant use of a New Domain that we’ve seen thus far—but this is just the beginning. As this development continues to unfold, businesses of all sizes and individuals from all walks of life have the opportunity to become part of this game-changing technology.
As long-time Apple users, we’re thrilled to see that Apple is finally using us. We believe that apple.news is just the start of a long list of New Domain success stories, and we’re looking forward to what’s to come.