The Basics of SEO to Drive Traffic to your Blog or Website | Part 5 of 5 in a “get traffic” series

Get Traffic to your site with these SEO Tips

Every search engine has a basic set of rules they use in determining how to rank your blog or website.  Learn these rules and help the search engines find your content faster as well rank you higher because you are seen as valuable in terms of content for given keywords.  This is all SEO.  Wanna get started on learning these rules?

Actually, if you have been following this “get traffic” series, you already have a head start. We’ve been giving you social media tips, tips on engaging your audience, google service tips, and even a quick rundown of 20 methods to try for traffic.  Use these methods combined and your already doing SEO, and naturally at that!  However, let us give you a clearer perspective on those tips that actually yield SEO and how you can help those little search engine bots find your blog or website.

4 Basics of SEO to get right for traffic:

1. Keywords

We introduced you to the methods on keyword research earlier.  Google defines a keyword as: “An informative word used in an information retrieval system to indicate the content of a document”.  Well if they define it that way – then it’s pretty darn important!  Make use of these magical keywords in your post or website title, a few times throughout your content, and even in your images. Keep your images original (psssst – have you noticed I resorted to hand drawing mine?) and then title it including your keyword.  You’ll be excited when searching the keyword later and see your website’s image in the image search results.

2. Linking

Remember, my goal is to give you easy tips to immediately try, ones that are FREE.  Linking is basically having other blogs or sites link to you and, if you play fair, you’ll thank them by including a link back to them.  Don’t forget these other ways of creating links back to your site: Social Media, Social Bookmarking Sites (Reddit, StumbleUpon, Digg), and blog directories (Technorati, for example)

Remember, we’re talking FREE methods here, so buying links is not an option in this post.  Besides, don’t you think the search engines are aware of this tactic?  Be careful not to get ignored! Oh, and for those rogue sites that are linking to you – get help with the new Google Disavow Tool.  You can submit to Google the links that you do not intend  and it’s not guaranteed, but they are likely to listen and ignore them to improve your rank.

3. Sitemap

Create and submit a sitemap of your blog or website to tell search engines that you have a new link each time you post.  If blogging, check for a plugin on the platform from which you blog on.  The easiest example is for WordPress using their Google XML Sitemap.  Or, if you run a website, make sure to submit your sitemap to Google WebMaster Tools.  If you’re feeling adventurous, then do this for as many search engines as possible.  Start by creating an account with each.  This process will certainly speed up the time it takes the search engines to find your new content. Meaning earlier than expected traffic.  Well, that’s the goal.

4. Content

All search engines want to provide value to those who search and original content ensures you have value. Google, and similar search engines will index you much lower, if at all, if your content is extremely similar to other web sites.  Don’t even think of creating new pages that just link to other pages either. Always give your unique spin on the keyword topic you are discussing.  More originality=greater chance of traffic.

In the same vein, be careful of too many affiliate ads on your site.  Of course, we hope we are one of them, but ads are considered links away from your site that are not original content.  Search engines understand you will have ads – just balance it out with your content.

That wraps up our SEO tips!  Our goal was to get you familiar with the basics of SEO.  You must practice these tips to become comfortable and watch the changes in your blog or website ranking. Nail them and maybe we can help in the future with a more advanced series!

Anyone tried the new Google Disavow Tool?  Let us know how it may have worked for ya in the comments below.  Actually, tell us anything you like in the comments below, I’d love to hear from ya’ll!

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Whew, that is the last tip we have in this “Get Traffic” series! Check out all your FREE goodies you can immediately try for traffic to your blog or website:

Part 1: FREE Ways to get Traffic to your Blog or Website this week | Part 1 of 5 in a “get traffic” series

Part 2: Using Social Media to Drive Traffic to your Blog or Website | Part 2 of 5 in a “get traffic” series

Part 3: Using Engagement Tactics to Drive Traffic to your Blog or Website | Part 3 of 5 in a “get traffic” series

Part 4: Research with Google to Drive Traffic to your Blog or Website | Part 4 of 5 in a “get traffic” series

Part 5: The Basics of SEO to Drive Traffic to your Blog or Website | Part 5 of 5 in a “get traffic” series (that’s what you just finished reading)

 


Comments
Harvey Specter
Posted at 8:41 am November 21, 2012
Heather Stugen
Author

Content is the most important for ranking your website on Top. Always focus on Quantity. Take a deep analysis before choosing keywords. get links from niche sites for unique anchor text