TechCrunch is reporting that Voice to Text messaging provider SimulScribe has acquired the domain name PhoneTag.com for $30k and is planning on rebranding under the new name starting April 25. It appears that Strong Inc. was the seller.
The name SimulScribe totally sucks for our business. People have a real challenge remembering the name and they cannot spell it, which is a real problem considering that new customers need to type in our web address to sign up. When your company offers a consumer product that relies on viral marketing, a difficult name is a really bad thing. In fact, I’m constantly amazed at how well we have been able to do with such a shitty name.
I am not sure I could be in greater agreement that this company needed a new name. I had no idea what they did based on their name. While it’s still not obvious from PhoneTag.com I at least know it has something to do with phones and it’s catchy.
TechCrunch is also running a poll on whether readers think the name was overpriced or not. As of this writing 320 respondents say no, to 87 yes.