I'm going to a .wedding.
The global wedding industry is a $298 billion/year business and growing. Even with the average wedding cost dropping in 2011 from its high of $28,730 in 2007, the average cost of a wedding today is $25,630. Adding a .wedding website isn't going to break the bank, and if you're a wedding vendor, could be as good as money in it.
The new top level domain .wedding, which should become available for registration in the near future, has the potential to become very popular with brides and grooms wanting to create a dedicated website for their wedding and the events leading up to the big day. Wedding websites are becoming ever more popular and provide a way for couples to share important information with their family and guests about their important day.
Wedding websites frequently include information about the couple, highlighting how they met or how he/she proposed, as well as more logistical information like how to get to the ceremony if the wedding is being held abroad. The .wedding extension is a perfect canvas for everything informative and entertaining, and can be a keepsake of the bride and groom's most cherished memories.
If you're a wedding vendor -- florist, wedding planning, wedding photographer, deejay, etc.--a .wedding extension can help reinforce your brand and let your customers know about the wedding specific services your company offers. Smart wedding vendors can use a .wedding domain as either their primary website or a companion site to the main domain, but with more information geared toward what brides and grooms are looking for. It's unclear how the new extensions will impact search engine results, but it's likely that if you have a .wedding domain with wedding content on it - it's not going to hurt you and will most likely help.
If you're planning a wedding in the near future, make sure to sign up for our New gTLD Watch List for when this new extension becomes available, and add this as the 'something new' to your list.
Contributed by Paul Carter, who is happily married and the VP of Operations, aka Chief Tugboat Operator, at Name.com.