2012 as told by low budget Internet video


We’re lucky to have a company that doesn’t mind trying things. Sometimes, I think, that it can indeed be very trying, especially to management, to the art world, and to the customer. But often we are able to drum up that rare combination of information and entertainment. Here’s how the year began, with a city in turmoil over its starting quarterback. Still, despite Tim Tebow throwing footballs like bags of soup, he brought his trademark Tebow-style miracles to the Mile High City. And we took full advantage of it.


Everyone at some point learns a valuable business lesson. It’s not everyone that shares it publicly. We tried this confounded “Likes for Promo Code” promotion that failed miserably. I was so proud that we were able to pull it out of the toilet with this video featuring Elsa Mushkin (Founder Bill’s daughter) as the CEO.

Oh, and we had all-pro Denver Bronco running back Willis McGahee come in to help around the office.


I’m not going to say I’m overly pleased with my rapping ability. In my head I’m awesome; it’s manifesting those delusions into reality that proved to be, well, impossible. And when I talk about me, in the first person, I’m talking about the bulbous bald guy who opens this video. Everyone else is great. Even Bill, the company’s founder, got into this, and it’s not bad at all for a quick production. OK, I lie. It wasn’t a quick production. It took a month of extra shooting and voiceovers and late nights that tumored into the next morning. We’ll never make fun of rappers again.

And really makes you shake your head as to why I’d try this. The comments are a fun read.


Part of our whole rap promotion was Retweeting for a new iPad. The winner of the contest was a guy in Egypt. We got a hold of him on Skype to let him know he won. We know that Apple products are popular, but we had no idea they’d transcend borders and language barriers to turn awkwardness into awesomeness.


We step up our affiliate program. There was some other stuff, but this simple little way to make money online is do dang easy it has to get some end-o-year love.


The bikes. We got our bikes from Bill and if anything says “Name.com” more than these saucy cruisers than we’ve yet to discover it. Well, beer does. So we included both of them together in this introductory video.


Tensions were at an all time high. There were meetings with bitter arguments, emails riddled with discontent, and eventually an entire overhaul of how things get done. To help ease the tension, we created a trailer for a reality show. The actual reality show really never took off, because there isn’t a whole lot of drama around here. Ok, I lied again. There’s drama all over the place, but we’d rather shoot the funny stuff.

Oh, and we went to HostingCon in Boston, and just love the interviews we got, especially Rebecca Corliss from Hubspot and Robby Slaughter of AccelaWork.


We start a series of interviews with experts called “The Insightful.” We get some good interviews, but few as good as this very open and honest guy we call Bill.

We also bring back our trends show. It looks to be going away for ’13.


More than any other domain name registrar we latch onto the New TLDs. In this ad we realize the potential of these new domain extensions, and it involves time travel and Monica Lewinsky.

And we try and lure our Presidential candidates away from GoDaddy.

And photo bomb a hot model (my personal fav.)


Our competitor buys votes and takes the number 1 spot in the Lifehacker poll. We’re not bitter. We make the best of it.

And we hit the streets to talk about domain names.


In an idea that was viewed with much skepticism and fear, we all come to work in our underwear.

Somehow that leads to love in the office.


We survive the Mayan Apocalypse.

So that’s 2012 in video. Come by for a cup of coffee whenever you’d like. We could use you in a video for 2013…

Our VP of Awesome Explains NameSafe, the Free and Easy Way to Protect your Domains

You don’t have to look too far or for too long to find someone who has had their domains hijacked. User names and passwords can be hacked, but when you add two-factor authentication–AND IT’S FREE–you can rest easy. Get your NameSafe today. And, yes, while we say free, we mean when you use your smart phone to get the Namesafe App. Here, Owen has all the details in Technicolor.

For the last and most pointless work week of the year, a trenD video review.

This final week of the year, the one that lands between Christmas and the new year, is no doubt one of the least productive ever. If you need help killing some time, then we offer you this review of some of the hottest videos on the ‘net, including one that features all the biggest YouTube hits of the year. So enjoy that. Oh, and see our new Zombie Apocalypse video. Since the world didn’t end you do have to pay your bills and plan ahead, but at least you know your domains and websites are in good hands.

Rated PG for Pageant Gaffes or Pretty Gruesome, whichever one titillates you enough to watch it.

A show about what’s trending across the internets and the domain names that love them.
powered by name.com

Want to express yourself on these trending topics?
Buy some of the following domains and build your site today.

Available Domains:

See the original stories referenced in this trenD:

Golden Eagle Snatches Kid

Fruit Ninja in Real Life to Dubstep!

Miss Venezuela’s Response to Her Miss Universe Question http://gaw.kr/UfG36x

Rewind YouTube Style 2012

End of the World

*Available Upon Posting

Geo Domains, SEO, and You

Geo domains are awesome. They are domain names that cater to a specific geographic location, most commonly cities. They are great for SEO because users quite often search for things like “denver ethiopian¬†restaurants” or “denver audi mechanics” on Google and other search engines. Search engines love exact match keywords in the domain name and geo domains offer a fairly easy way to have them. Now, if you know the exact city you want to target things are easy. You can simply register the domain DenverEthiopianRestaurants.com (available by the way), create some sweet content about the topic, and be done. But let’s say you want to target all major cities in a particular state, that’s where the Name.com Geo Domain Search Tool comes in. I’ll now show you how, with pictures.

Step 1: type your keywords into the search field

Step 2: choose your geo domain options

Here you can choose whether to append or prepend your keywords to the place name. Different keywords might look better one way or the other. Denver Roofing Companies, for instance, sounds better than Roofing Companies Denver. Likewise, Fishing In Denver might sound better than Denver Fishing. Those might not be the best examples but I think you get the idea. You can choose prepend or append based on how users most commonly search for the phrase you are targeting. You also need to select the TLD you want to search, the country, and state you want to pull cities from. You will notice other options in the Countries and States drop downs, feel free to play around with those. You can optionally enter a population range of cities you want us to pull. If you leave those blank we will simply pull the top 300 locations by population.

Step 3: click search and scroll down to the “Geo Domain Results” section

The first set of results you will see are the exact match keyword search results in our famous “Power Bar”. The next set will be the geo domain results themselves. Unfortunately, due to the way we perform domain checks the top 300 results by population will be in no particular order but they will be there. With each geo domain result we give you a link to perform a search on that term for all of the TLDs we offer, the population based on the most recent data we have (we admittedly need to update our database with new data), and of course the ability to add the domain to your cart. You should probably add them all, just sayin’. Based on the results for Colorado, one could completely corner the market for Ethiopian restaurant geo domain search results in the state ūüôā


Step 4: go forth and be awesome

Now just buy the domains for the keywords you want to market in the cities you want to market to, create compelling and awesome content with some sweet SEO, and start getting some very specific location based traffic rolling into your site.

As always, let us know what you think and feel free to send us suggestions for how we could possibly improve the service.


Sunrise, Landrush for the New TLDs


I’m Scott McBreen, Domains Operations Manager at Name.com. With all the excitement regarding the New Top Level Domains (nTLDs)¬†there are many people wondering how the new domains will be made¬†available. ¬†Others may be curious if it is worth the money to register¬†an nTLD for use as a personal/professional website, or even for¬†investment purposes. ¬†Follow along below for responses to both those questions.

Registry operators, those that manage databases for Top Level Domains (TLDs) such as .com, utilize multiple strategies when making domains available to the new TLDs domain name operation managerpublic. Some registries will restrict who can register domains under their TLD, while others will make domains available to general public. Registries that open their TLD to the general public will typically make domain names available in stages when they are first released. These stages typically fall into the three categories: sunrise, land rush, and general availability.

The sunrise period allows applicants to apply for domains through accredited registrars, such as Name.com, if the domains meet certain criteria.  Sunrise applications typically require a registered trademark on the string for which the applicant applies. In the caseof the nTLD, the Internet Corporation for Assigned Names and Numbers (ICANN) will offer a Trademark Clearinghouse, which will allow trademark holders to protect their trademark. Registries may also offer an additional sunrise period which allows owners of strings under an alternate TLD to apply for the same string in the nTLD they manage. For example, if your accounting firm owns SmithandMcBreen.com you may be eligible for SmithandMcBreen.cpa during the sunrise period.

Sunrise period registrations typically cost more than general availability registrations. However, the sunrise period is the ideal time to secure a valuable domain.The sunrise periods is followed by the landrush period. This is the period during which domain names become available without trademark or alternate TLD restriction.  Name.com will offer pre-orders for the landrush period.  If you have placed a pre-order with Name.com, we will attempt to register your domain the moment the land rush begins. Name.com has had tremendous success capturing pre-ordered domains during both the .Tel and .XXX landrush periods, making many great domains available to our customers.

After the landrush period the nTLDs will¬†enter the general availability period. This is the period when domains¬†do not have any additional restrictions, and the registry charges¬†their standard rate to registrars such as Name.com. Some registries will hold onto what they consider to be premium domain¬†names, and will auction them off to the highest bidder. ¬†This can¬†result in names being sold for huge sums of money. ¬†According to Sedo¬†Holding AG. who managed auctions for the .mobi registry, domains such¬†as¬†hosting.mobi¬†sold for $101,000 and¬†taxi.mobi¬†sold for $75,111 at¬†auction. Other registries will accept petitions for use of their¬†premium domain names from parties that agree to develop the domains¬†into active websites. ¬†This can help build an nTLD’s brand, and result¬†in excellent websites.

If you have made it this far, I am sure some of you are asking the big¬†question “Is it worth it?” ¬†Not unlike higher education or a chicken¬†burrito, the answer depends on what you put into it. ¬†However, I think¬†we can agree that domains such as cupcakes.nyc and fishing.miami are far more brandable than many of the currently available .com alternatives.

As far as the investment worth of the nTLDs, it can be difficult to speculate. However, NameBio.com reports sales of .Org domains such as autoinsurance.org for $440,000, engineering.org for $198,000, and revolution.org for $120,000.  One would imagine the individuals that registered these domains found them to be a sound investments.

We look forward to helping you with similar opportunities with the new TLDs and, as always, bringing you the same legendary customer support that comes with all our domains.

American as Apple Pie: .US Domain Names (for a bigger piece of the pie)

We’re not going to lie to you. America rocks. There’s no better way to let your customers and website visitors know your pro.

There‚Äôs no better way to communicate to visitors that you‚Äôre proudly made in the USA than with a .US domain extension, and right now your .US domain names are only $3.99! Now it’s more affordable than ever to be part of the growing ‚Äúbuy local‚ÄĚ movement. As in both the United States and abroad, an established American presence online will help ¬†instill consumer confidence in your brand.

Benefits of .US domain names:

  • Appeal to Americans and compete successfully globally
  • Use our Domain¬†Search tool for .US domains
  • Protect your trademark – If you’ve got the .com get the .US before someone else does
  • SEO – Google can rank your site higher for .US searches
  • World’s most ethnically diverse and multicultural country

Restrictions on .US domain registrations

  • Any United States citizen or resident
  • Any United States entity, such as organizations or corporations
  • Any foreign entity or organization with a bona fide presence in the US


Start your .US search

Innovation with Gaiam’s Jesse Weaver Part 2. | The Insightful

Frustrated about the creative process? Think your company should try something new but don’t think they ever will? In Part 2 (here’s part 1) of our interview with Jesse Weaver, he drops some of the most important knowledge we’ve ever heard about how to move forward with your ideas. Knowledge? Nay, this is wisdom. Weaver brings the sage, and reminds us to respect the history of the brand and get to know the structure within you’ll be working, before startling anyone with radical ideas. Yet when all the pieces come together, you’ll be thriving in a “culture of innovation.” So here we go with a brilliant bit on the cohesive brand experience and selling something new to the higher ups.

The Insightful is posted here about every Wednesday, and offers information and advice to entrepreneurs and business ninjas. Subscribe to our YouTube Channel for regular informative and entertaining videos.

PSY, Kate Middleton, Johnny Manziel, Star Trek Into Darkness on trenD

Again we marry domains and trends with news you can use and tips on how to use the news. WITH SOME LANGUAGE THAT SOME MIGHT FIND OBJECTIONABLE. It’s elementary, my friend, especially with our new Scrollkit collaboration. If you haven’t tried this easy web builder, that’s because it’s not trying at all. So do that and jump on the latest stories, like Gangnam Style’s Psy apologizing for a 2004 anti-American protest and, shocker, some guy named Johnny Football winning the top prize in college football. We also offer up some cute cat videos (just in time for the holidays) and share with you the incredible statistics of the new Star Trek trailer. All that and the domains to conquer the world.

Rated PG for P#$$y Gratuity

A show about what’s trending across the internets and the domain names that love them.
powered by name.com

Want to express yourself on these trending topics?
Buy some of the following domains and build your site today.

Watch more info on the stories referenced in this trenD:

Simon Cat

Jimmy Fallon, Mariah Carey, and the Roots

Star Trek Into Darkness

Kate Middleton

Johnny Manziel

*Available upon posting.

The story of Name.com + Scroll Kit.

This is Pat, a.k.a ‚ÄúFro‚ÄĚ one of our ninja developers. He peruses the Interwebs like a BOSS, catching every viral video and trend weeks before hitting the masses. One day his online adventures lead him to a hackernews article about Scrollkit.com. Immediately intrigued about the product created by the dynamic designer + coder¬†duo,¬†he started playing around. Naturally wanting to be a part of something so hot, he kicked an email out to share with the team. It didn’t take long for the positive feedback to roll in. Bill (CEO, founder, Chief) caught word and reached out to former Denverite, and Founder of ScrollKit.com, Cody Brown. The meeting of the minds went well and here we are a week or two later, offering Scroll Kit to you!

It‚Äôs majorly badass so jump in and get your hands dirty. Or play for a quick minute and get a sweet page up in a flash. Now you truly don‚Äôt have to be a code monkey (no offence, Pat!) to be able to design a sleek & beautiful site. Create a site for yourself, a portfolio, a birthday card, or a, “i’m sorry i totally F*ed that up.”

So without further ado, ladies and gentlemen Name.com + Scroll Kit is now a thing, that just happened. Join the party, create your page today. Get at us & @CodyBrown with your feedback!