Denver Startup Week is totally worth it

We can’t take credit for all of the happiness you’re about to witness. There was beer—free beer. OK, we did the free part, but the beer was beer and we simply provided the fiscal inspiration to set it free. “Was it worth it?” the bean counters at the head office will ask? Was it worth it … why would you even ask that? Was it worth it? Pfft. 18,000 attendees and we’re right in the middle of it providing “Welcome to Denver” hugs. Let’s just break down its worthiness.

How to break up with your social media management platform

Every social media marketer knows that it’s pretty impossible to post content in the moment unless you’re going live, at a tradeshow, or having a company culture event. Between the hours spent researching new social trends and then incorporating said trends into your meticulously planned content calendar, time is of the essence; and one thing we don’t have time for is bugs in the tools we use. Once those start popping up, it’s safe to say that I’m immediately ready for a change. So am I shocked that I’m ready to ditch our current social media scheduling program? No. Am I disappointed because I thought I found the one? Yes. Here’s a front row seat to the ups and downs of social media management tools we’ve used in the past, and what we’re planning for the future.

Why it’s time to get your brick-and-mortar store online

Toys R Us, the iconic retailer of our childhood, filed for bankruptcy this month, citing a lack of traffic to their brick-and-mortar stores as one of the reasons why the business has been on a slow downward spiral. Their lackluster online store and their inability to compete with online retail giants like Amazon proves that having a customer-facing storefront is no longer enough to bring consistent business through the door. If you own a brick-and-mortar business that sells goods, it’s time to seriously consider taking your shop online.

How to set up a masked URL forward

A common problem that occurs when you set up a free website through sites like WordPress and Blogger is a less than ideal domain name. While having a domain like yoursite.wordpress.com could work well enough when you’re first starting out, you may want to show a more professional online presence later on. One of the easiest solutions for this issue is to set up a masked URL forward.