HOW TO PICK A DOMAIN NAME
Goo2o Technologies, Goo2o blog domain name, February 20, 2012 via Flickr, Creative Commons License
It’s official. You started a business. You made it through the hard part of developing a business name and concept. Chances are you have already designed a logo and ordered business cards, but where do you go from here? We do live in a technological age, so, it makes sense to create a web presence.
The first thing you have to do is choose a domain search and purchase service like Name.com to find out if your company name is available. If your name is already taken, there are a few options; you can try to purchase the name from whoever has it, but that can be pricey, or you can come up with another name. Fortunately, the service will usually offer up variations of your business name that will give you some alternatives to work with along with different extensions.
Coming up with an alternative name for you business website isn’t difficult, just creative. One of the objects of your business is to become a recognized brand, a “go to” solution.
Your domain name has to coincide with that intention while remaining true to your company name.
One consideration is going with the business name initials; for example, American Telephone and Telegraph uses AT&T (ATT.com). You can choose to add company extensions to your name like Co., Ltd., Inc., Assoc., etc. to make your company name more original for domain name purposes. There is also the option of a unique spelling, such as
Bratz for the more commonly known Brats. You can even try a combination of ideas for instance using initials with a joining word; think, Bank of America which is often referred to as B of A.
Once you have decided on just the right name for your domain make sure you purchase the name immediately because it may not be available tomorrow, then you have to make a decision all over again. It is also advisable to purchase similar domain names that you can direct to your website to attract people who have a tendency to misspell.
Whichever name you settle on for your business, be comfortable with it. It is going to be with you a long time.
Click to search for your future domain name.